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Capitalize On User-Generated Content and Influencer Marketing

Revenue Hub

You have heard and will hear it again: content is king. And while most hoteliers know that real experiences sell better than posed, the problem arises in executing content creation. UGC comes from standard guests who stay at your hotel and post their content on social media or review their stay online.

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Is Social Commerce The Future of eCommerce?

Revenue Hub

Social commerce is the process of selling products through a social media platform, such as instagram, tiktok shop, or facebook marketplace, and is estimated to reach nearly $3 trillion in sales by 2026. Take Facebook for example with their product tagging integration.

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How to Tell if Your Country Club Marketing is Stuck in the Rough

Horizon Hospitality

Production technology constantly evolves, meaning your photos and videos can quickly look outdated and low quality. Create content for increasingly popular video-based sites like YouTube. Feature upcoming events and encourage members to tag your club when posting to their social accounts. Has it been a few years?

Marketing 130
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Optimize Local SEO for Your Restaurant

Modern Restaurant Management

” The idea behind local SEO is to ensure that your business appears in search results when people are looking for products or services related to your company in your area. Optimize Content for Local Keywords : Use keywords relevant to your location and your products or services. Why Is Local SEO Important?

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How to Build Social Proof for Your Restaurant Business

Modern Restaurant Management

So, you must persuade them to give these product reviews to you. But they have to make sure that the plugin and new content do not negatively impact their SEO efforts. You want sufficient storage and bandwidth to handle all the new content, and hopefully, the traffic you’ll be getting.

Marketing 203
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How User-Generated Content Can Boost Your Hotel Marketing Strategy

Revenue Hub

However, compared to physical products, experience-driven and customer-centric businesses like hotels are harder for travellers to determine the value of. In short, they look for user-generated content (UGC). If you’re not yet using user-generated content to boost your hotel’s marketing, you might want to change your mind.

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How To Attract Gen Z Customers to Your Restaurant

Modern Restaurant Management

Promoting that your brand supports organic, sustainable, or plant-based options along with the reduction of food, water, and paper product waste on your website, social feeds, and menu will attract those who support similar efforts. Gen Z is known for having shorter attention spans, which makes video content a priority when engaging them.

Marketing 203