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Best Practices in Travel Advertising, Digital, PR/Communications & Integrated Marketing

Hospitality Net

In a year that started heavily impacted by the pandemic, destination travel marketing became more prevalent, especially highlighting the ecotourism trend of sustainable and responsible travel. The focus area of recruitment brought us entries that pushed the envelope creatively.

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Nobu Hotel Atlanta Hires Resonate Marketing Communications as Their Agency of Record

Hospitality Net

Nobu Hotel Atlanta, the epitome of luxury lifestyle accommodations nestled in the vibrant heart of Buckhead, today announced they’ve hired Resonate, an esteemed boutique marketing communications firm as their agency of record.

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A Content Marketing Refresh for Independent Hotels

Revenue Hub

NB: This is an article from Net Affinity As we reported last week, things are looking up – travel rates are continuing to rise and so are hotel rates. According to new findings from Hotstats and RSM UK , the performance of the UK hotels sector was better than expected in February and is outperforming the rest of the hospitality sector.

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Sustainable Hospitality Alliance names Daniella Foster vice chair

Hotel Business

Daniella Foster , executive board member/global SVP, public affairs, market access and sustainability, Bayer ’s Consumer Health Division, has been appointed as vice chair of the Sustainable Hospitality Alliance. “We welcome our new trustees who bring their wealth of experience in the spheres of sustainability and hospitality.

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5 reasons why data is critical for hotel marketers

Hospitality Net

And that explosion has created a new world of data-driven hospitality, where the convergence of hotel marketer data, analytics, and guest expectations for personalized communications and service are redefining the way hotels connect with their guests.

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8 Ways to Increase Phone Bookings and Grow Direct Revenue

Revenue Hub

Our 2024 Hospitality Benchmark Report found that the voice channel maintains the highest average booking value of any channel, and outbound call campaigns can net properties an additional $1,717 per room each year on average. It creates a smooth path to the next step in the booking process.

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Cedar Court Hotels leadership launch new management company

Hotel Owner

With challenges such as inflation and rising energy costs, recruiting and retaining staff, sustainability and net zero targets, understanding digital marketing and technology facing the hospitality sector, NorSpark said independent hotel owners are “struggling to cope”, with 10% of businesses in the sector filing for administration in the last year.