InnQuest

JULY 11, 2022

Recent times have seen modern, online marketing strategies revolutionize the landscape of the tourism and hospitality industry. While traditional marketing strategies still yield results, they have now become merely an auxiliary factor in the overall success of a robust hotel marketing plan.

Marketing 130

Marketing Travel and Tourism Definition Book 130

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Let me walk through a few of these changes. Be Driven by the Right Data. Truly Personalize.

Marketing 203

Marketing Communication Information 203

Social Hospitality

DECEMBER 11, 2023

As we stride into 2024, the landscape of social media marketing is evolving at an unprecedented pace. Businesses and marketers are gearing up to embrace innovative strategies that resonate with the dynamic preferences of users. This level of personalization enhances user experience, increasing engagement and brand loyalty.

Marketing 59

Marketing Communication 59

Horizon Hospitality

APRIL 22, 2024

While this should mean that senior living sales professionals’ jobs are getting easier, many communities are struggling to convert leads. It means that senior living sales professionals need a different set of skills to be successful in today’s senior living landscape. What does this mean?

Budgeting 130

Budgeting Information Communication Marketing 130

Revenue Hub

MAY 2, 2024

In today’s dynamic hospitality landscape, effective communication with hotel guests has become more crucial than ever. Leveraging mobile messaging platforms has emerged as a cornerstone strategy for hotels aiming to enhance guest experiences and streamline communication processes.

Guest Satisfaction 92

Guest Satisfaction Communication Article Information 92

Social Hospitality

MAY 7, 2024

A nifty tip is to include a QR code in these communications to make it easier for customers to access your review page directly. Many types of businesses can leverage this tool to enhance their market presence and customer interaction. Healthcare Providers Digital marketing in regulated industries like medicine can be tricky.

Marketing 52

Marketing Information Presentation Communication 52

Social Hospitality

NOVEMBER 30, 2022

Storytelling is the oldest form of human communication. Of course, today, we have so many forms of communication that storytelling is no longer the only way to get important messages across. However, storytelling is still here, even though we don’t require this method of communication to impart critical information anymore.

Marketing 64

Marketing Communication Information 64

Social Hospitality

FEBRUARY 26, 2024

It influences human interaction, communication, and commerce. In this swiftly expanding digital domain, digital marketers stand at a crossroads, encountering new opportunities and daunting challenges. Digital marketers can create compelling VR and AR experiences that will lead to memorable brand interactions.

Marketing 52

Marketing Presentation Events Communication 52

Modern Restaurant Management

AUGUST 9, 2023

In the wake of the pandemic, businesses across various sectors rapidly embraced digital experiences to adapt to the changing landscape. Impact The key to embedding in new behaviors is effectively communicating the impact that new technology brings in terms of efficiency, helping customers visualize the positive effects.

Communication 167

Communication Download Marketing 167

Modern Restaurant Management

APRIL 19, 2024

Navigating the Legal Landscape of Delta 8 THC in Cuisine Granted, the use of Delta 8 THC in cooking is subject to a complex legal landscape, varying significantly across different regions. Restaurateurs must navigate these regulations carefully, ensuring compliance with local laws and food safety standards.

Information 117

Information Communication Marketing 117

eZee Absolute

FEBRUARY 15, 2024

That’s where metasearch platforms step in – like an upgrade to your usual marketing efforts. If the idea of integrating metasearch marketing sounds a bit like rocket science, fear not – this blog is here to be your trusty guide. This ensures your hotel maintains a strong position on metasearch platforms without overspending.

Marketing 52

Marketing Book Pricing Information 52

Blue Magnet Interactive

DECEMBER 20, 2023

The Power of Strategic Marketing in the Hotel Industry In the fast-evolving landscape of the hospitality industry, hotels find themselves navigating through a digital realm where competition is fierce, and every click matters. Welcome to the era where strategic marketing is not just an option but a necessity.

Marketing 52

Marketing Training Book Budgeting 52

Les Roches

OCTOBER 23, 2023

Sales and marketing are exciting and rewarding fields in travel, tourism and hospitality. There are many roles in hospitality management that allow you to work as part of the fast-paced world of sales operations and marketing campaigns, such as sales manager, event management or marketing manager.

Marketing 52

Marketing Strategic Planning Travel and Tourism Guest Satisfaction 52

SiteMinder

FEBRUARY 8, 2024

According to Statista research , revenue in the Travel & Tourism market is projected to reach US$184.50bn in 2024. Meanwhile, the largest Travel & Tourism market is the Hotels market with a projected market volume of US$93.62bn in 2024. In population size, that market is made up of just over 300 million people.

Marketing 52

Marketing Travel and Tourism Book Catering 52

Hotel Owner

MARCH 25, 2024

By conducting a thorough market analysis and a SWOT assessment, hotel owners can identify areas for improvement and define specific, achievable goals. Whether the aim is to modernise facilities, reposition the hotel in the market, or enhance accessibility, clarity in objectives guides decision-making throughout the project lifecycle.

Budgeting 98

Budgeting Communication Guest Satisfaction Marketing 98

Revenue Hub

NOVEMBER 2, 2023

NB: This is an article from The Hotels Network , one of our Expert Partners In the competitive realm of the hotel industry, navigating the Black Friday landscape requires more than just slashing prices. The day of frantic shopping, incredible deals, and unmatched excitement is on its way: Black Friday is just around the corner.

Pricing 99

Pricing Article Marketing Book 99

STAAH

OCTOBER 11, 2022

Well, one way is by using video marketing. If so, then this video marketing idea is for you. Social media marketing is another key to a great video marketing strategy these days. Hotels need to market themselves using good video editing and quality. So how do you do that? 1) Talk About Amenities & Services.

Marketing 76

Marketing Information Accounting Communication 76

Les Roches

JANUARY 16, 2024

Let’s delve deeper into the realm of marketing strategies for tourism businesses with this comprehensive guide that will help move your venture towards greater profitability and customer satisfaction. What is tourism marketing? Why is tourism marketing important? On top of this, try influencer marketing.

Travel and Tourism 52

Travel and Tourism Marketing Book Information 52

Modern Restaurant Management

MARCH 10, 2021

Technology and data are continually changing the landscape of the restaurant industry, altering how and where customers eat and how the industry operates at its utmost potential. Plan targeted communication that works best for each slice. resulting in better targeting and more precision in your marketing materials. The benefit?

Communication 158

Communication Marketing Information 158

eZee Absolute

JANUARY 19, 2023

For years, hotels have been at a crossroads, trying to determine whether to handle marketing in-house or outsource it. So, the question at hand is, how can hotels determine which marketing approach to opt for? And, how to capitalize on the strengths of both in-house and outsourced marketing?

Marketing 81

Marketing Budgeting Information Scheduling 81

InnQuest

OCTOBER 17, 2023

The key lies in managing overbookings effectively by offering suitable alternatives, compensation, and clear communication to minimize guest dissatisfaction. By closely monitoring past booking patterns, seasonal trends and market demand, hotels can predict occupancy rates with greater accuracy.

Reservations 221

Reservations Guest Satisfaction Book Pricing 221

Modern Restaurant Management

JULY 5, 2023

In today’s highly competitive landscape, marketing departments are focused on getting a 360-degree view of the customer in order to personalize their experiences and maximize customer lifetime value. Simultaneously, the industry is coping with cost pressures and demanding streamlined tech solutions that consolidate operations.

Cost Reduction 179

Cost Reduction POS Systems Information Communication 179

Revenue Hub

DECEMBER 6, 2023

Segment your audience based on demographics, behaviour, and preferences to create targeted marketing campaigns. By mining historical data, segmenting your audience, and crafting personalized marketing campaigns, hoteliers can position themselves to not only meet but exceed the expectations of their diverse and dynamic digital audience.

Book 86

Book Communication Article Marketing 86

Blue Magnet Interactive

OCTOBER 27, 2023

The landscape of the hotel industry in 2024 is evolving rapidly, with an unmistakable tilt towards the digital sphere. From the undying power of social media to the continued importance of search engine marketing, maintaining a robust online presence is no longer a luxury – it’s a vital aspect of success.

Budgeting 52

Budgeting Marketing Blog Book 52

STAAH

OCTOBER 11, 2022

Well, one way is by using video marketing. If so, then this video marketing idea is for you. Hotels need to market themselves using video. Video marketing is a great way to reach new customers and build brand awareness. Social media marketing is another key to a great video marketing strategy these days.

Marketing 59

Marketing Information Accounting Communication 59

EATER

AUGUST 8, 2023

Kawamoto Store Spicy ‘ahi poke at a century-old fish market, sustainable shave ice made with organic syrups, a “sumo-size” loco moco at an iconic diner, sous vide lamb at a James Beard semifinalist’s farm pop-up, and more of Hilo’s best meals Hilo is a stunning place for a college town. Items from Kawamoto Store.

Communication 97

Communication Marketing 97

InnQuest

JULY 12, 2023

In today’s interconnected world, social media has completely altered the way we communicate and share our experiences. Read this to learn about the top 5 hotel marketing tactics to attract digital nomads.

Book 130

Book Blog Marketing Communication 130

Revenue Hub

MARCH 20, 2024

By tailoring your website with these seasonal marketing strategies, you can directly target the Easter holiday crowd, offering them irresistible reasons to book directly. This message, showcasing exclusive Easter promotions, helped to capture attention and encourage potential guests to reconsider.

Book 100

Book Communication Article Events 100

eZee Absolute

AUGUST 10, 2023

In today’s dynamic and fiercely competitive hospitality industry, Hyper Personalized Marketing for Hotels has emerged as a powerful tool to stand out. To put it simply, hyper-personalized marketing for hotels involves delivering highly tailored and individualized experiences to customers and goes beyond traditional personalization techniques.

Marketing 52

Marketing Book Budgeting Information 52

Modern Restaurant Management

JANUARY 25, 2024

labor market demands owners rethink this notion. So how should restaurant owners approach this competitive landscape? Thankfully, the workforce education landscape has evolved. At the same time, investing in the future of employees communicates a powerful message that a business is not just profit-driven, but people-centric.

Communication 110

Communication Customer Service Catering Accounting 110

Hotel Business

MARCH 20, 2024

Introduce two decor packages inspired by the beauty of America’s landscapes and the vibrancy of its cities. Balance function and comfort in guestrooms with the addition of a multifunctional task table, improved bathroom design, enlarged windows to increase natural light and optimized in-room guest storage solutions.

Communication 105

Communication Information Marketing 105

Modern Restaurant Management

OCTOBER 10, 2023

With trust being a cornerstone of loyalty, establishments that prioritize and communicate their data protection measures can earn long-lasting customer trust. Techniques like content marketing, SEO optimization, and social media campaigns can work wonders when applied correctly.

Reservations 194

Reservations Communication Information Marketing 194

Revenue Hub

NOVEMBER 23, 2023

Regular allotment agreement reviews : Periodically reassess and renegotiate allotment agreements to align with market conditions and the overarching hotel strategy. Communication and flexibility : Maintain open lines of communication with touroperators, emphasizing flexibility while ensuring a commitment to quality service.

Pricing 92

Pricing Communication Article Book 92

Revenue Hub

APRIL 15, 2024

Enhanced Engagement and Superior Customer Service With a complete view of the guest journey, we can also engage with guests more effectively, using targeted communication and personalised promotions. Marketing efforts, too, benefit from the precision of campaigns designed with a clear understanding of customer segments and behaviours.

Customer Service 96

Customer Service Guest Satisfaction Article Information 96

Hospitality Magazine

NOVEMBER 28, 2022

Greece’s natural landscape is home to range of varietals that have long been cultivated to make some of the most interesting wines on the market. Wine has long been an integral part of Greek culture, but the local industry is often overlooked in the international market. “We Konstantinos Lazarakis.

Marketing 246

Marketing Communication Magazine Book 246

Hotel Business

MAY 11, 2023

Boutique experts and visionaries will gather in New York City’s Florence Gould Hall to better understand the fundamentals of hotel investment as it relates to the evergrowing boutique landscape. Tickets are available here. There are discounts for current members of BLLA, and student pricing is available.

Communication 89

Communication Events Pricing Marketing 89

Modern Restaurant Management

FEBRUARY 2, 2024

The restaurant industry is transforming significantly, driven by changing consumer preferences, technological advancements, and a competitive market landscape. Restaurants are no longer just about the food – they are about the complete dining experience, which includes ambiance, service speed, and personalized interaction.

Customer Service 189

Customer Service Front of House Communication Training 189