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Restaurant Marketing Success Comes as a One-Two Punch

Service that Sells

The mistake many restaurant managers make is to view a particular promotion as an end in itself. Effective restaurant marketing, however, isn’t a one-shot deal. Think of a one-two combination of punches in boxing when developing your restaurant marketing strategies. Check it out!

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Strategy A La Carte: The Dish on Digital Marketing Trends for Restaurant Brands 

Modern Restaurant Management

Restaurant brands around the world are finding that their audience is craving something more than pretty pictures of delectable dishes, but rather a need for community and discussion. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators.

Marketing 204
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Seven Enticing Restaurant Marketing Tips

Modern Restaurant Management

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Accurate Brand Personality Representation. Color Choice Matters.

Marketing 190
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May Marketing Ideas for Restaurants

Service that Sells

And while many of us don’t “celebrate” them, they can be effective tie-ins for creative summer promotions. Here are some May marketing ideas to try in your restaurant: National Hamburger Month – The entire month of May is dedicated to the burger. Then market it as, “You fire up the grill; we’ll serve up the sides!

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An Inside Job: How to Build Repeat Business

Service that Sells

It stands to reason that your marketing strategies should include your front-line people. For example: Acquiring new customers: Establish an incentive for employees to encourage friends and family to come in for cocktails or to dine at your restaurant. It does mean you should have them join you in the effort to build traffic.

Blog 82
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Niche Marketing for Restaurants: Finding Your Audience (Infographic)

Modern Restaurant Management

You set yourself up for success by finding the right niche for your restaurant. By focusing on niche marketing , your restaurant will flourish. What is Niche Marketing? Before you move forward with a communications strategy, it’s important to know what niche marketing is and why it’s important.

Marketing 197
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A Guide to the Role of a Restaurant Manager: Duties, Daily Routine, and Essential Skills

7 Shifts

Managing a restaurant is a delicate routine—if we can even call it a routine. Managers are responsible for nearly every aspect of the restaurant and have to cover a variety of duties. In addition to their main duties, restaurant managers also have to contend with all the unwritten or hidden responsibilities that fall on them.