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When to Choose OTAs Over Hotel Direct Reservations

Revenue Hub

NB: This is an article from Direct Your Bookings Subscribe to our weekly newsletter and stay up to date Increased visibility, because more visibility offers better chances of securing bookings. Whether these reservations come directly or through OTAs is secondary, as the primary concern is filling rooms that would otherwise remain empty.

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12 Easy Ways To Secure More Direct Voice Reservations

Revenue Hub

Despite the predictions of its demise, the voice reservations channel is alive and well for all sectors of the lodging industry. NB: This is an article from Kennedy Training Network For decades now, pundits have predicted the death of voice as a booking channel. The decrease in voice reservations varies according to lodging sector.

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An Independent Hotelier’s Guide to Cancellation Policies

Revenue Hub

NB: This is an article from WebRezPro Subscribe to our weekly newsletter and stay up to date The Purpose of Cancellation Policies A cancellation policy protects both you and your customers by: Reducing the number of no-shows and holding guests accountable. Below are a few common policies and the situations in which they best apply.

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How Metasearch Marketing Can Help Your Hotel

Revenue Hub

While hotel marketing tools such as organic content, social media posts, and email campaigns contribute to generating interest in a property, they fall short in pinpointing the precise moment when a potential guest is prepared to make a reservation. The above only accounts for one fraction of the space that metasearch systems encompass.

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Hotel Overbooking: Balancing Risks and Guest Satisfaction

Revenue Hub

Hotel overbooking is a common practice in the hospitality industry, where hotels accept more reservations than the actual number of available rooms. NB: This is an article from Agilysys While overbooking allows hotels to maximize revenue and occupancy rates, it can also lead to challenges and potential guest dissatisfaction.

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Spend on Commissions or Invest in Your Direct Sales?

Revenue Hub

NB: This is an article from mirai , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Nevertheless, they happily pay 20% commission for reservations from intermediaries such as Booking.com, Expedia, Hotelbeds, etc. billion in 2023 , much of this financed by the commissions received from hotels.

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Customer Lifetime Value (CLV): Identify, Attract & Retain Valuable Guests

Revenue Hub

It is calculated by estimating the total profit generated by a customer for the entire duration of their patronage and takes into account how many repeat bookings they’ve made, gross revenue from the customer, and the length of the relationship (churn rate). Filter by repeat guests and get the lowdown on your most valuable crowd.