Luxury hotels and a ‘sense of place’: The branding imperative
Hospitality Net
APRIL 18, 2024
‘Sense of place’ has long been a buzz phrase. Linked to a range of disciplines from urban planning to sociology, nowadays it is increasingly being used in the hospitality industry. It captures the physical aspects, culture and history of a place, as well as its impact on the senses, which can trigger emotions.
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