Social media tends redefining hotel engagement
eHotelier
MARCH 6, 2024
Virtual experiences, interactive content, sustainability stories, and user-generated content are reshaping the way hotels connect with their audiences.
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eHotelier
MARCH 6, 2024
Virtual experiences, interactive content, sustainability stories, and user-generated content are reshaping the way hotels connect with their audiences.
STAAH
MARCH 26, 2024
In today’s digital age, social media has become a powerful tool for hotels to engage with guests, build brand awareness, and drive bookings. However, with so much content out there, it can be challenging for hotels to get noticed among all the competition.
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Revenue Hub
MARCH 7, 2024
The hotel and hospitality industry evolves quickly to keep up with shifting consumer preferences and technological advances. In this constantly shifting landscape, social media can be a powerful tool that helps you showcase your offering, build a relationship with your customers, improve customer service, and enhance your brand.
Revenue Hub
SEPTEMBER 14, 2023
With nearly 5 billion social media users worldwide , it’s clear why digital marketers are wrestling to stand out amongst the crowd. We already understand the the importance of social media marketing for hotels – but figuring out the most impactful way to use each platform can be intimidating.
Revenue Hub
MARCH 25, 2024
A social media strategy is a meticulously crafted plan that outlines how a company will leverage various social media platforms for its specific goals. A hotel in New York City will likely have a different customer database than one in rural Kansas, therefore requiring a different social media strategy.
Hospitality Net
FEBRUARY 21, 2024
Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, in a groundbreaking move, is proud to announce the launch of Commingle360, an evolutionary service designed to transform social media engagement into direct hotel bookings and revenue. (..)
Hospitality Net
JANUARY 24, 2024
As we step into 2024, the landscape of social media for hotels continues to evolve, presenting both challenges and opportunities. Let’s explore some of the emerging trends hotel professionals need to embrace to enhance their online presence, engage with guests, and ultimately drive bookings.
Revenue Hub
NOVEMBER 18, 2022
In today’s digital environment, having a strong social media presence is a must to reach potential clients and keep them engaged. An effective marketing strategy spans multiple social media platforms and uses photos and videos to inspire, engage, and attract travellers to your hotel. Social media strategy tips.
Hospitality Net
JANUARY 17, 2024
Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, announced today the next phase of its CoMMingle360 omnichannel marketing service for the hospitality industry.
Lodging Magazine
DECEMBER 6, 2022
SAN FRANCISCO—Kimpton Hotels & Restaurants, part of IHG Hotels & Resorts’ Luxury & Lifestyle Collection, released findings from a global survey on consumer sentiment on social media content of travel brands and traditional travel influencers.
Revenue Hub
DECEMBER 14, 2022
Social media is a powerful tool for hotels and hospitality businesses to reach their target audiences, build relationships with customers, increase brand awareness, and drive more direct bookings. NB: This is an article from UP Hotel Agency. Read rest of the article at UP Hotel Agency. Reach a Wider Audience.
Hotel Owner
NOVEMBER 22, 2022
52% of travelers decide to visit a destination after seeing it on social media and up to 60% of all travelers post photos while they’re away. Your social media posts need to evoke a feeling and to do that, you need to get personal. Ask yourself, what is the experience of coming to your hotel? Video is king.
Revenue Hub
MARCH 17, 2023
Social media is a powerful channel to connect with hotel guests and new audiences to increase awareness of a property and to boost direct bookings. Subscribe to our weekly newsletter and stay up to date Why is social media marketing important to hoteliers? In 2023, over 4.9
Revenue Hub
JUNE 14, 2023
Luckily, we live in a day and age where social media exists, providing you constant access to a pool of billions of potential guests. With the right social media strategy in place, your hotel can reap the benefits of improved brand recognition and customer engagement – two crucial factors behind hotel direct bookings.
Revenue Hub
APRIL 24, 2023
NB: This is an article from Travel Media Group After all, social media is a vast landscape that changes rapidly with a multitude of content for viewers. It is important to stay current on popular social trends because it is a great way to reach new travel audiences and increase bookings at your hotels.
Hospitality Net
MAY 8, 2023
Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, has launched its HR omnichannel marketing service that aims to help hotels locate and recruit candidates for their vacant job positions.
PhocusWire
NOVEMBER 26, 2021
Analysis of activity by five major hotel chains indicated Marriott's strategy to target social media users on sites such as Facebook, Instagram, YouTube, Twitter and LinkedIn.
Hospitality Net
JUNE 23, 2023
Social media has been a bit less buzzy than in times past. Facebook still has the biggest user base and is the top social channel for advertisers. This year we’ve all been talking about AI, Chat GPT, a cookie-less future (someday), and traveler insights. A potential ban on TikTok has been making headlines in the U.S.,
Dialed Labs Hotels
MAY 31, 2017
Looking for hotel social media ideas? Today we’re going to dig more deeply into the practical nuts and bolts of using social media as a boutique hotel operator. You’ve come to the right place.
InnQuest
JULY 26, 2023
In today’s highly competitive hospitality industry, effective destination marketing plays a crucial role in attracting guests to hotels. With the rise of online travel platforms and social media, hotels must employ strategic marketing tactics to stand out from the crowd. Firstly, What is Destination Marketing?
Hotelogix
OCTOBER 9, 2023
Today, social media is an integral piece of branding and advertising for any business. Social media has evolved beyond just a tool for people to connect online. Social media has become one of the most powerful digital advertising tools one can use. Of the U.S. Facebook also attracts people of all ages.
Revenue Hub
SEPTEMBER 19, 2023
Hey there, digital-savvy hotel marketers! Get ready to elevate your hotel’s digital game because Google just introduced an awesome feature that’s about to change the game. No more jumping between platforms to find your Instagram, Facebook, or other social media accounts. Navigate to Business information and then Contact.
Horizon Hospitality
APRIL 18, 2023
When travelers think of independent hotels, they imagine quaint B&Bs, historical community gems, and charming settings. branded hotels, and sponsored ads, how can small properties stand out? Branch out to newer social platforms One in three travelers seeks inspiration from social media when planning vacations.
Revenue Hub
APRIL 10, 2024
5 benefits of using TikTok As a lodging operator, you may be hesitant to add one more social media platform to your list; however, here’s why you should prioritize TikTok. Increase engagement and visibility Do you struggle to get people to engage with your posts on social media apps? As of 2024, out of 1.5
InnQuest
JULY 12, 2023
In today’s interconnected world, social media has completely altered the way we communicate and share our experiences. It has also become an effective tool for the travel and hospitality industries in maximizing hotel bookings and creating exciting summer adventures for their guests.
Revenue Hub
APRIL 11, 2024
In today’s digitally connected society, understanding how to manage your hotel’s online reputation has transitioned from a luxury to a necessity. With the increasing influence of online reviews and social media on consumers’ decision-making, it is crucial for hoteliers to take a proactive stance on hotel reputation management.
Revenue Hub
NOVEMBER 16, 2023
It’s that time of the year again, time to break out the content calendar and lay out a social media game plan for your hotel or portfolio of hotels in 2024. Which social media does for travellers. They’re looking for what your hotel experience is going to be like. They’re looking to for events.
Revenue Hub
OCTOBER 13, 2023
Social commerce is revolutionising the e-commerce landscape, turning social interactions into shopping experiences. Ever wondered “What is social commerce?” NB: This is an article from Arise Subscribe to our weekly newsletter and stay up to date What is Social Commerce? hours on social media per day.
Hospitality Net
APRIL 29, 2024
It used to be that you’d find the perfect hotel by contacting local travel agencies or searching on good old Google. Social media platforms like Instagram and TikTok are becoming increasingly popular for discovering hotels. But a new report shows that search methods are changing, especially for Gen Z consumers.
Revenue Hub
MARCH 4, 2024
We’re here to expose the top hotel marketing myths as fact or fantasy. From search engines to social media, the average person won’t be able to master the nuances of each channel as efficiently as an expert. Explore less expensive avenues, such as social media or email marketing to get the most bang for your buck.
eHotelier
JANUARY 15, 2024
When exploring the landscape of digital marketing for hotels, we see many new emerging trends such as AI, automation, social media, influencer marketing and more. Many may wonder, "Is email marketing still relevant for hotels?" The answer is an assured YES!
Revenue Hub
FEBRUARY 2, 2023
Any hotel or resort which wants to establish their property’s social media channels OR make their existing social media more effective naturally has some key questions. What part of my overall marketing funnel will my social media strategy impact? And you are not alone.
Revenue Hub
APRIL 3, 2024
Our current social media landscape has put immense pressure on showcasing real-life, “relatable” photography instead of staged, “stock” photos. NB: This is an article from Travel Media Group Subscribe to our weekly newsletter and stay up to date So, how do they attain content without having to do it themselves?
STAAH
MARCH 5, 2024
Crafting a strategic plan for guests to make direct bookings at your hotel is crucial, particularly for Gen Z visitors who appreciate technology and unique experiences. 1) Visual Storytelling Gen Z is a visually-oriented generation, and hotels can leverage this by investing in high-quality visual content.
Revenue Hub
FEBRUARY 5, 2024
NB: This is an article from Staah Subscribe to our weekly newsletter and stay up to date The Instagram Essentials: 1) Share Photos of Your Hotel: Capitalize on the visual appeal of your hotel by sharing high-quality photos. 3) Share Tips: Differentiate your hotel by providing valuable and helpful content.
InnQuest
AUGUST 3, 2023
A hotel’s operations can be measured in part by how satisfied its guests are. Without happy consumers, hotel owners will spend five to twenty-five times more money bringing in new business. To read a comprehensive guide to hotel market segmentation, click here. Let’s get started! What Factors Affect Guest Satisfaction?
Revenue Hub
OCTOBER 7, 2022
Today, social media is an integral piece of branding and advertising for any business. Social media has evolved beyond just a tool for people to connect online. Social media has become one of the most powerful digital advertising tools one can use. The Different Social Media Platforms.
InnQuest
JANUARY 23, 2023
Customers nowadays trust big names like Expedia, Booking.com, or Hotels.com more than an actual hotel website. Direct bookings are reservations made directly with the hotel rather than through a third-party online travel agency (OTA). Direct bookings can be made through the hotel’s website, by phone, or in person at the hotel.
Revenue Hub
OCTOBER 11, 2023
NB: This is an article from Travel Media Group But what about the times of the year that see a sudden decrease in demand and room occupancy slowdown? Well, to prepare for those moments and prevent as much slowdown as possible, it is imperative to build a strong digital marketing strategy for your hotels that addresses three key areas.
Revenue Hub
APRIL 22, 2024
As you read this, you’re likely content with your hotel marketing and distribution strategy. Defining the opportunity for hotel metasearch Hotel metasearch channels like Google Hotel Ads and Tripadvisor capture customers as they move down the travel booking funnel. An 11 to 1 return on investment.
Revenue Hub
NOVEMBER 1, 2022
While various channels may change and disappear, social media is here to stay. More than half the world uses social media for everything from baby updates to cat videos, and it’s where 36.5 It’s worth investing thought and time into your social media channels. NB: This is an article from WebRezPro.
Hotel Business
MARCH 14, 2024
With Facebook hitting its 20-year anniversary, Hotel Business spoke with Erin Whitlock Brown , social media manager, Valor Hospitality Partners , to see how the company and other social media outlets have changed hospitality. Looking ahead, how do you see the role of social media evolving in the hospitality sector?
Revenue Hub
MAY 4, 2023
However, compared to physical products, experience-driven and customer-centric businesses like hotels are harder for travellers to determine the value of. However, they are not able to test out your hotel before booking. Marketing your hotel online is indeed less straightforward than your typical suitcase.
InnQuest
JUNE 7, 2023
Hotels have a tremendous opportunity to tap into this growing market by implementing effective marketing strategies. In this blog post, we will explore key strategies that hotels can employ to attract digital nomads and position themselves as the ideal choice for this increasingly influential demographic.
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