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The Rise of Global Fusion on QSR Menus

Modern Restaurant Management

This is coupled with the global ethnic food market projected to grow by approximately eight percent from 2023 to 2023. To better understand this trend, Modern Restaurant Management (MRM) magazine reached out to Luis Martinez, senior vice president of R&D and Commercialization at Rubix Foods. What are some examples of fusion foods?

Marketing 167
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Yelp Data Reveals Fastest Growing Brands

Modern Restaurant Management

The comeback of the food court and the impact of small treats were among the trends uncovered in Yelp’s first-ever Fastest Growing Brands report , which ranks brands that are growing the fastest on and off of Yelp. Many brands typically associated with malls, such as Cinnabon and Panda Express, are growing quickly.

Marketing 187
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Marketing Strategies for Restaurants – Weighing the Pros and Cons of User Generated Content

Horizon Hospitality

User Generated Content (UGC), which is anything that a customer shares about a brand on social media, seems to be a marketing golden ticket for restaurants. User Generated Content is a welcome respite from these technical and often costly social media ads.

Marketing 130
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Transforming Customer Experiences: Four Ways to Embrace Innovation in the Restaurant Industry

Modern Restaurant Management

In the dynamic and ever-evolving restaurant industry, culinary experiences are shaping customer preferences. In order to achieve long-term success and build essential brand credibility, restaurants must cultivate meaningful experiences and relationships to help drive growth and expansion.

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MRM EXCLUSIVE: Marketing Your Virtual Restaurant – Tips for Success

Modern Restaurant Management

The restaurant industry is changing quickly, and technology plays a big role. This means that restaurants and franchises must focus on efficiency and lean operations. One way to do this is to open a virtual restaurant. A virtual restaurant is a restaurant that doesn't have a physical location.

Marketing 197
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Avoid Digital Pitfalls When a Restaurant Changes Hands

Modern Restaurant Management

There are many details to keep track of during the process of buying or selling a restaurant. Part of what you’re paying for when purchasing a restaurant is the brand reputation and web history. Domain Name One of the most important items to keep track of is the restaurant’s domain name (or web address).

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Strategy A La Carte: The Dish on Digital Marketing Trends for Restaurant Brands 

Modern Restaurant Management

Restaurant brands around the world are finding that their audience is craving something more than pretty pictures of delectable dishes, but rather a need for community and discussion. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators.

Marketing 204