March, 2023

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8 hotel marketing priorities for 2023

eHotelier

The sooner you identify and plan for the major trends and changes in the industry, the better chance you'll have to improve your guests' experience, drive direct bookings, and succeed in 2023.

Marketing 315
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What Do Guests Think About Dynamic Pricing?

Modern Restaurant Management

Dynamic pricing would add friction to the guest experience, according to Capterra’s 2023 Dynamic Pricing in Restaurants. Sixty-five percent of consumers say dynamic pricing would make the decision of where and when to eat more difficult; 63 percent say it would make it harder to budget their restaurant spending. The research indicates consumer sentiment on dynamic pricing is overwhelmingly negative, and that most customers are unlikely to utilize it in a way that benefits restaurants.

Pricing 198
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Lord, We Are Doing the Double Down Again

EATER

The Double Down. | KFC KFC is bringing back its breadless fried chicken sandwich, and it’s 2010 all over again The Double Down was meant to sound like a prank. KFC first announced the sandwich, featuring bacon, cheese, and sauce held between two fried chicken filets, on April Fool’s Day in 2010. It was real and went on to become legendary in its absurdity and decadence.

Pricing 145
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Raines acquires HP Hotels

Hotel Business

Raines , a fully integrated hotel development, management and investment company, has acquired HP Hotels , a full-service, third-party hotel management company, resulting in operational expansion throughout the Southeast and Southwestern U.S. The financial terms of the transaction are not being publicly disclosed. “Assets alone will not get Raines to where it needs to be as a company,” said Grey Raines, managing partner, Raines.

Marketing 124
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Business Automation in Hospitality: A New World

Dive into the transformative potential of business automation within the hospitality sector. This comprehensive overview showcases how innovative technologies can streamline operations, reduce costs, and elevate guest satisfaction. Discover the advantages of integrating systems like automated check-ins, CRM, and energy management to not only save on expenses but also to provide a seamless and personalized guest experience.

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How Hotels Can Differentiate Themselves From Short-Term Rentals and Gain Market Share

Lodging Magazine

Years ago, low interest rates inspired many people to buy homes and turn them into short-term rentals through platforms like Airbnb. As the short-term rental model rose in popularity, it created extra competition for hotels. Now that people are traveling more post-COVID, how can hotels differentiate themselves from short-term rentals and regain market share?

Marketing 119

More Trending

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Bernard Hartzenberg appointed Executive Chef at Shinta Mani Wild

eHotelier

David Steyn, General Manager of Shinta Mani Wild has announced the appointment of Bernard Hartzenberg as Executive Chef for the all-inclusive luxury tented camp in the jungle of the South Cardamom National Park in Cambodia.

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SEO for Bars and Restaurants

Modern Restaurant Management

If you run a bar or restaurant, you already know how important it is to have an online presence. But having a website or social media page isn't enough anymore. In today's competitive market, you must ensure your business can be easily found online. That's where SEO (Search Engine Optimization) comes in. Here are ten reasons why your bar and restaurant needs SEO: Boost Your Online Visibility Put your business on the map with SEO!

Events 197
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A Kroger-Albertsons Merger Would Be Bad for Almost Everyone

EATER

Kroger and Albertsons own more than 5,000 supermarkets across the country. | Elijah Nouvelage/Getty Images Why a coalition called Stop the Merger plans to “fight like hell” to prevent it It’s likely that the place you shop for groceries every week is owned by one of two companies — Kroger, or Albertsons. Together, these two corporate behemoths own more than 5,000 supermarkets across the country, including regional chains like King Soopers, Harris Teeter, Safeway, Ralphs, and Vons, and now they’r

Pricing 121
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Hospitality sector faces £7.3bn increase in energy bills

Hotel Owner

Recent analysis conducted by UKHospitality shows that energy costs for the hospitality sector are set to be £12bn higher than prior to the energy crisis. The government is set to introduce the Energy Bill Discount Scheme from tomorrow (1 April) which will replace the current Energy Bill Relief Scheme while providing discounts to eligible non-domestic businesses.

Pricing 119
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Planning Your Restaurant's Path to Profitability

Speaker: James Kahler, COO of Full Course

Ever wondered where to splurge and where to safely conserve when it comes to operating and growing your restaurant? 🤔 Join James Kahler, COO of Full Course and industry visionary, in this new webinar where he'll talk all about best practices to invest in your restaurant's success! Whether you're a new business or an established restaurant, a seasoned pro or a rookie, you'll learn the keys to sustainable success in this competitive industry.

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How to use Artificial Intelligence in the Hospitality Industry

Revfine

As computer technology has advanced, artificial intelligence has become more reliable, enhancing its standing within the business world. Indeed, hospitality companies are increasingly using AI to carry out customer service tasks, which are especially important within hotels and resorts. In this article, you get a closer look in which way artificial intelligence is revolutionising the The post How to use Artificial Intelligence in the Hospitality Industry appeared first on Revfine.com.

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Starting Young

Lodging Magazine

What initially inspired you to get into the hospitality business? Having the opportunity to make people feel home away from home. At a young age I knew the hospitality industry was the career path for me. Coming from Caribbean roots hospitality has always been more than a driver for a growing economy, it’s also been a cultural bridge. Hospitality allows us all to share and learn from each other mending the gaps in our differences. […] The post Starting Young appeared first on LODGING Magaz

Magazine 116
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Why hotels benefit from a proactive approach to reputation management

eHotelier

It’s now possible for hotels to use digital communications technology to intercept guest requests and reviews as they appear. Hoteliers can use this technology to shape their reputation rather than allowing third-party review sites to define them.

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Protect Your Restaurants from Invoice Fraud through Technology

Modern Restaurant Management

In this time of economic insecurity, payments fraud has the potential to hit businesses harder than ever before. Currently, the average US business is losing $300,000 to payments fraud each year according to the latest Financial Census , a study which surveyed 2,750 senior finance executives across the globe – 15 percent of whom work in the retail, catering and leisure industry.

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Top 5 Ways to Optimize Your Loyalty Strategy

Speaker: Lauren Barash, Vice President, Brand Marketing

In an ever-evolving industry, building and retaining loyal customers is critical to the success of any restaurant business. Join Lauren Barash, VP of Brand Marketing at Full Course, as she delves into the world of restaurant loyalty programs, and reveals the top five essential strategies to optimize your approach! This webinar will explore: Loyalty trends and what you should be focusing on 📊 Actionable insights and ideas to help you develop the most powerful and effective loyalty program

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I’ve Had It With Stunt Ice Cream Flavors

EATER

Carrot cake and strawberry shortcake are perfectly lovely ice cream flavors. But ranch? Not so much. | Van Leeuwen The latest wave of pop culture-inspired collaborations leaves me with one question: What if we didn’t? Too often in human history (and in Jurassic Park ), we ask ourselves, “Can we?” when the real question worth asking is, “Should we?” Little else embodies this sentiment better than what is currently the bane of my existence as a person with taste buds: the latest wave of attention-

Marketing 119
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Hospitality needs to inspire the next generation to thrive

Hotel Owner

The last few years have certainly been challenging for the Hospitality sector and with rising utility bills, a cost-of-living crisis, supply chain issues and staff shortages, it doesn’t appear as though the next 12 months will prove to be that much easier. However, with a challenge comes opportunity, and for hospitality leaders with a ‘glass half-full’ approach, there is certainly much to gain during 2023 – particularly when it comes to inspiring the next generation of talent.

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HB Exclusive: Wyndham partners with Minor League Baseball

Hotel Business

Wyndham Hotels & Resorts has stepped up to the plate and entered into a new multi-season partnership with Minor League Baseball. The deal makes Wyndham the Official Hotel Partner of Minor League Baseball (MiLB) with its loyalty program, Wyndham Rewards, becoming MiLB’s Official Hotel Loyalty Partner. “It could not be a better match of a partnership for Wyndham Rewards and our everyday traveler,” Dana Rosenberg, SVP, marketing, Wyndham Hotels & Resorts, told Hotel Business.

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Banyan Tree Management Relaunches as Aperture Hotels

Lodging Magazine

ATLANTA—Officials of the former Banyan Tree Management announced that the company has relaunched as Aperture Hotels. The new company will continue to provide hotel management services but with an eye on expanding its third-party management portfolio and possible management company mergers and acquisitions. “Historically, we have been seen almost exclusively as an extension of Banyan Investment Group, providing services only for their portfolio,” said Charles Oswald, president and CEO, Aperture H

Magazine 115
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Win More in 2024: Your Guide to Restaurant Marketing Success

Your Guide to Restaurant Marketing Success Start maximizing ROI and doing more with less with Olo’s ultimate guide to restaurant marketing. In this guide: Strategies to level up in 4 key areas: data, audiences, content distribution, and loyalty Interactive checklists to help you track your progress throughout the year Tips for leveraging guest data across your entire business What you’ll learn: Level 1 | Beginner: Learn how to collect guest data, build a healthy subscriber list, launch personali

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What is the optimal distribution mix in a hotel?

eHotelier

Every hotel has an optimal distribution channel mix – meaning that channels are selected and managed in such a way that they will drive optimal profitability for the hotel in the long run.

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Inside a Chef-Designer Collab

Modern Restaurant Management

A restaurant’s design is a guest’s first impression, setting the stage for the experience to come. When creating an elevated dining space, it’s critical for there to be a meeting of the minds between the chef and designer that culminates in a setting that is reflective of the chef’s vision and taste. Hospitality designer Beatrice Girelli, co-founder and design director of Indidesign, recently conceptualized The Desmond, headed by Executive Chef Jason Neroni, at the all-ne

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The 5 Questions to Ask to Get a Better Restaurant Meal

EATER

Photo-illustration by Eater Or, how to dine out like an absolute pro The world of dining and drinking is an obstacle course wrapped in a labyrinth wrapped in a logic puzzle — it’s full of pitfalls, gray areas, and bewildering questions that really shouldn’t even be questions (How do I find the bathroom?) and yet, somehow, are. Fortunately, your friends at Eater are here to help: Life Coach is a series of simple guides to the arcane rituals of modern dining.

Server 113
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Motel One sees revenues surge to €639m

Hotel Owner

International hotel group, Motel One, has revealed its FY22 revenues surged to €639m (£ 561.9m), up €238m (£209m) in 2021, thanks to the addition of eight new hotels to its portfolio. Last year, the Motel One Group revealed its best quarterly result in the company’s history, with 2022 Q3 results showing a revenue increase of nearly 40% from pre-Covid (2019) to €202m (£177m).

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Unlock Restaurant Success: Mastering 7 Vital Employment Laws

As a restaurant leader, your plate is full with responsibilities, from staff management to serving up delicious dishes. But amidst the hustle, there's a crucial area you can't afford to overlook – employment laws. In this comprehensive eBook, we'll unveil the seven essential employment laws every restaurant leader must master. We'll break down the intricacies of each law, showing you how it directly impacts your business.

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Shaner Hotels completes conversion of FL Courtyard

Hotel Business

Shaner Hotels has completed the conversion of the 124-room Courtyard by Marriott Marathon Florida Keys to the Courtyard Faro Blanco Resort in Marathon, FL. The newly converted property, owned by Prime Group and operated by Shaner, marks Marriott International ’s first Courtyard resort in the U.S. The hotel plans to add cabanas and additional lighting to the pool deck with more activities and on-site experiences for guests. “The conversion of the Marriott property into a fully integrated re

Events 111
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Sign of the Times: Soul Community Planet Succeeds by Specializing in Holistic Hospitality

Lodging Magazine

A prominent sign of the era of sustainable lodgings is the success of Soul Community Planet (SCP), a hotelier that prioritizes environmental responsibility, along with wellness and social stewardship. Ken Cruse, co-founder and chief executive officer, and Pam Cruse, co-founder and chief marketing officer, lead the company, which currently owns and operates nine hotels: three in California, three in Oregon, and three in Colorado, Hawaii, and Costa Rica, respectively.

Magazine 115
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How to increase direct bookings through personalization with Juanjo Rodriguez

eHotelier

In this episode, we discuss how to use personalisation on your website to increase direct booking conversion. My guest is Juanjo Rodriguez, founder and CEO of technology company The Hotels Network.

Book 289
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QSR Brands Can Leverage Technology to Overcome a Recession

Modern Restaurant Management

With a looming recession, the QSR industry has been brainstorming ways to soften the expected blow to business. Many brands have been experimenting with new technology to help reduce the demand for labor and combat recent price inflation. However, technology is not yet advanced enough to supplant the human element in QSR locations, and with a recent push to increase minimum wage policies across the country, that labor is becoming increasingly expensive.

Pricing 189
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an