Remove content tag personalization
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How to Tell if Your Country Club Marketing is Stuck in the Rough

Horizon Hospitality

However, messages must be personal and specific to stand out from the noise in email inboxes. Segment your email lists based on digital and in-person behavior so they can receive relevant information. Create content for increasingly popular video-based sites like YouTube. Create content that is engaging and useful.

Marketing 130
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Capitalize On User-Generated Content and Influencer Marketing

Revenue Hub

You have heard and will hear it again: content is king. And while most hoteliers know that real experiences sell better than posed, the problem arises in executing content creation. UGC comes from standard guests who stay at your hotel and post their content on social media or review their stay online.

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How to Build Social Proof for Your Restaurant Business

Modern Restaurant Management

But they have to make sure that the plugin and new content do not negatively impact their SEO efforts. You want sufficient storage and bandwidth to handle all the new content, and hopefully, the traffic you’ll be getting. UGC can help your content strategy as well. Don’t forget to tag your customer.

Marketing 203
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TikTok Marketing For Hotels: Is It Worth It?

Revenue Hub

The Gen Z member of the social media family, TikTok, has an algorithm that prioritizes content types over creators. Marketers who have tried to chase success with direct response ads on the platform have failed – “ unscripted, off-the-cuff content blew the direct-response-style content away in all of our metrics.

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MRM EXCLUSIVE: Marketing Your Virtual Restaurant – Tips for Success

Modern Restaurant Management

Your brand personality: What image do you want to project? To create a distinctive brand presence, focus on the following: Your unique selling proposition (USP): What makes your restaurant unique? Your target audience: Who are your ideal customers? Develop a compelling website.

Marketing 197
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How User-Generated Content Can Boost Your Hotel Marketing Strategy

Revenue Hub

Subscribe to our weekly newsletter and stay up to date For example, they can see a suitcase in person and feel how sturdy it is. In short, they look for user-generated content (UGC). If you’re not yet using user-generated content to boost your hotel’s marketing, you might want to change your mind.

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How To Attract Gen Z Customers to Your Restaurant

Modern Restaurant Management

Including precise title tags, meta descriptions, and headers will help search engines easily find and share menus, location, ordering options, and more. Gen Z is known for having shorter attention spans, which makes video content a priority when engaging them. Explore Dynamic Content to Encourage Interaction.

Marketing 203