Modern Restaurant Management

MAY 21, 2021

As an owner or manager, you’re already well aware that your team and your customers are the lifeblood of your enterprise. Considering your customers as part of your team may be an even more constructive approach. Just like your team, you need to engage with your customers. Many successful brands take a different approach.

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Revenue Hub

OCTOBER 7, 2022

The Gen Z member of the social media family, TikTok, has an algorithm that prioritizes content types over creators. Marketers who have tried to chase success with direct response ads on the platform have failed – “ unscripted, off-the-cuff content blew the direct-response-style content away in all of our metrics.

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Marketing Download Article 85

Les Roches

MARCH 23, 2023

Hotel marketing can be an incredibly important part of a hotel’s success. Effective marketing helps to bring in new customers, build brand loyalty, and increase hotel revenue. And what actions you can take to start creating your own successful hotel marketing campaigns. What is the best marketing strategy for hotels?

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7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

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Revenue Hub

JULY 19, 2023

By leveraging metasearch, hotel chains can secure direct bookings on their brand websites, thereby owning the customer relationship, capturing valuable first-party data, and creating exceptional customer experiences. This means that many bookings made through metasearch channels come from new customers.

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Social Hospitality

MAY 22, 2023

Stay Consistent One of the best ways to find success on social media and build your brand is to be consistent. As far as how often to post , you want to post enough to get as much visibility as possible, while still ensuring the quality of your content remains high.

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Modern Restaurant Management

NOVEMBER 27, 2019

That means your social media content doesn’t resonate with your audience. Clicks directly correlate to the relevancy of your content and call-to-action. Your established fans will click on whatever you share, but the real success of the post is when a vast majority of new people click your posts because they find it interesting.

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Social Hospitality

JUNE 2, 2023

Stay Consistent One of the best ways to find success on social media and build your brand is to be consistent. As far as how often to post , you want to post enough to get as much visibility as possible, while still ensuring the quality of your content remains high.

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Social Hospitality

JUNE 2, 2023

Stay Consistent One of the best ways to find success on social media and build your brand is to be consistent. As far as how often to post , you want to post enough to get as much visibility as possible, while still ensuring the quality of your content remains high.

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Modern Restaurant Management

OCTOBER 31, 2019

One overlooked aspect of owning a successful restaurant, or any business in today’s modern age is an effective online presence and a quality website. Allow Customers to Make Reservations Online. Adding a simple widget like Open Table’s Make a Reservation for customers brings several advantages.

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Restaurant Engine

JULY 27, 2022

It’s never been more important to draw customers into your restaurant and increase your online ordering. You want to find new customers and retain your current ones through attractive and enticing marketing. Your profiles are essential when promoting your restaurant and engaging with customers. 1: Create a Strong Web Presence.

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Modern Restaurant Management

JULY 14, 2021

Despite many stores wanting to actually recruit candidates from their most loyal customers, they don’t apply the same consumer marketing strategies to attracting candidates. If you don’t actively drive traffic via advertising then nobody will see your content.

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STAAH

AUGUST 1, 2023

For example, Facebook and Instagram are popular platforms for travel-related content. Create engaging content : Use high-quality photos and videos to showcase your hotel’s amenities and unique features. Share interesting and relevant content such as travel tips, local events, and food recommendations.

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Larry Mogelonsky

JULY 24, 2023

Even in the back half of 2023, every hotel is still contending with inflation in some way or another, likely passing these costs onto the customer. While on paper, the $389 price tag looks good. Expectations Versus Chargebacks Alas, the tale of the never-content couple doesn’t end there. High fives everywhere!

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Boutique Hotel News

DECEMBER 20, 2022

Platforms such as Facebook, Instagram and TikTok have rolled out eCommerce strategies including live shopping, product tags and links, to make the shopping experience simple and convenient. Some day, users might be able to book a hotel stay directly through the platform as well as buy hotel related items advertised in video content.

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Restaurant Engine

DECEMBER 27, 2023

The pay structure is generally based on three things: influencer reach, engagement rates, and the quality of their content. Don’t underestimate the power of the social media influencer to build your customer base. #4: Then, customers visit your restaurant and fall in love with the food. Will it work for your restaurant?

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The Restaurant Times

JUNE 21, 2022

Because this is the perfect opportunity to attract new customers and excite your existing customer base with something new. . Marketing and advertising are some of the most crucial activities to boost your restaurant’s success. This would prevent your customers from missing out on what’s new! Well, you’re in luck!

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Pricing Marketing Definition Article 52

SiteMinder

OCTOBER 24, 2022

In this blog, we’ll explore the key role of advertising in bringing your hotel success, and how you can make your advertising strategy the best it can be. Table of contents. A successful hotel advertising strategy will depend on choosing the right channels, allocating the appropriate budget, and targeting the most ideal audience.

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Social Hospitality

SEPTEMBER 6, 2022

One of the easiest and cheapest ways to advertise on any social media platform is to post content. This is a simple way to reach potential customers. The beauty of using TikTok to attract customers to your website is that your videos could reach millions of people who otherwise would never have known your business exists.

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Restaurant Engine

JUNE 6, 2022

You’ll find that customers are more likely to order from you when you have professional images on your website. #2: For the person who just discovers your restaurant website on a “find restaurants near me” search, your photography can show potential customers the quality of your food. Google likes well defined content.

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The Restaurant Times

SEPTEMBER 22, 2021

No business can be successful without going online these days. A website is a tool for branding, expanding business opportunities, effectively engaging customers, and other stakeholders. Must-have Features For A Successful Restaurant Website. Social media marketing is a great way to engage your customers daily.

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SiteMinder

JANUARY 10, 2024

The F&B experience can greatly influence a guest’s overall satisfaction and the likelihood of repeat visits, making it a key element in the hospitality industry’s success. Your hotel cannot afford to provide a subpar experience in this regard, given it’s often something customers are most passionate about.

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7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Your marketing plan is the cornerstone of your restaurant's success and business plan. It is your roadmap to attracting and retaining customers. Transparent.

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Lithos POS

FEBRUARY 2, 2023

Social media is a crucial tool to run any kind of business in today’s world, it helps you grow your business faster, expand your customer base and turn your webpage visitor into regular restaurant customers. Social Media has changed the way companies connect with their customers. Enable you to communicate with customers.

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The Restaurant Times

NOVEMBER 5, 2021

Food influencers are thus the bridge between the restaurants and customers, making a variety of dining experiences accessible to the audience. Since most customers today tend to engage with digital content across channels like podcasts, video sharing and online review sites, popular influencers can be the perfect brand ambassadors. .

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Social Hospitality

JULY 5, 2022

A typical customer engagement strategy included print advertisements in magazines/newspapers or print handouts in physical stores/shopping centers, TV commercials in airtime, billboards and radio campaigns, direct mail, and so on. You engage the largest audience and thus increase your chance to reach more potential customers.

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Social Hospitality

JUNE 28, 2023

In the ever-evolving world of restaurants, establishing effective marketing strategies is an important stepping stone to success. We’re going to share a few marketing strategies that can help your restaurant retain its customer base and encourage new customers to visit. Are you a family-driven restaurant that emphasizes bonding?

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7 Shifts

DECEMBER 18, 2019

Create a content competition User-generated content ( UGC ) is massively popular among the college crowd. Create a content competition User-generated content ( UGC ) is massively popular among the college crowd. Create a fixed-price ‘Mix and Match’ menu with soups, salads, and sandwiches for customers to choose from. (If

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Les Roches

FEBRUARY 21, 2024

Customized software such as e­vent management platforms can also help stre­amline the proce­ss by simplifying planning and logistics. RFID (radio frequency identification) tags RFID tags are an exciting piece of wearable technology an event organizer can use. Find out more about AI in the hospitality industry.

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Blue Magnet Interactive

FEBRUARY 11, 2020

Your team, or an agency partner, posts content on a regular basis and responds to comments and messages. If that is all your property is doing, you are missing out on a vertical that can paint you a clearer picture of your hotel’s successes and where there may be room for improvement: social listening. Piece of cake, right?

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Blue Magnet Interactive

FEBRUARY 4, 2020

We are going to look at how to target the customer from every direction. Is it because of the convenient amenities offered, Instagram worthy views, or the staff that goes the extra mile in customer service? If your brand allows, build an independent website to showcase your hotel’s unique value proposition through content and imagery.

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Modern Restaurant Management

MARCH 16, 2021

From business pages posting their own content to reach a broader audience, and bloggers posting to their followers, to various reviewing platforms or methods by way of “tagging” or “checking in,”we have gone beyond paper or radio ads. Ilona Knopfler, Partner, Le Bilboquet. Social media has taken on a major role.

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Modern Restaurant Management

OCTOBER 16, 2019

Customers simply approach Ono’s ordering kiosk, place their custom order, and watch as robotic systems create their blends from scratch. Quality Control – Ono can ensure orders are to the customers' standards 100 percent of the time. Within 60 seconds, blends are ready at Ono’s pick-up area.

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Hotel Owner

MAY 14, 2024

In fact, TripAdvisor found that hotels with better content strategy, branding, and more images and videos tended to outperform those with less visual elements and branding in 2023. This will enable you to craft content that resonates with your audience’s interests and motivations.

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eZee Absolute

SEPTEMBER 11, 2023

Let’s start with the basic question— Table of Content What is Dynamic Pricing? Dynamic pricing is like a flexible price tag for products or services that can change depending on different factors. Once you have chosen the right dynamic pricing tool for your property, it is time to launch a successful strategy for your hotel.

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SiteMinder

NOVEMBER 22, 2023

What is a hotel customer journey? A hotel customer journey maps the entire experience of a guest, from the initial spark of interest to the post-stay engagement. Customer journeys are crucial for successful hotels, as they reveal the key touchpoints that drive a guest’s decision to book – or not book – with their business.

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Xotels

JUNE 2, 2023

Great Hotel Website Design is the First Step to Success 2. Hotel SEO Marketing: The basis for being found on the world wide web Content is the king Use links to build credibility SEO Elements 3. At Xotels, we will unveil the top six strategies that can significantly impact your hotel’s success: 1.

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