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The rise of staycations: how UK hotels can capitalise on domestic tourism

Hotel Owner

It is estimated that in 2021 alone, domestic travel accounted for 96% of the UK’s total travel and tourism expenditure while two years prior, in 2019, it represented 81% of the total expenditure. In 2023, the share of Britons taking a domestic summer holiday, or staycation, in the UK increased by 50% compared to the previous year.

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Tourism trends: Domestic and international tourist market

SiteMinder

Furthermore, catering to trends in experiential travel by offering immersive local experiences or themed stays can lead to higher guest satisfaction and stronger emotional connections with the brand. An overwhelming 82% of domestic voyagers are drawn to culinary experiences, making it the highlight of their journeys.

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How To Select The Right OTAs For Your Hotel - A Comprehensive Guide

Hotelogix

This aids in getting maximum visibility and enhancing exposure to both domestic and international audiences.  Understanding your target audience: Different hotels cater to different markets, and different OTAs cater to different regions and audiences. Here’s a reality check!

Book 269
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Rothay Garth Hotel acquired for over £1m

Boutique Hotel News

Neil Thomson, associate director in the hotels agency team, said: “Rothay Garth Hotel is a highly acclaimed hotel in a high footfall area, catering for a mix of domestic and international clientele. Real estate firm Colliers oversaw the transaction. The extended conservatory has ample capacity for residents and passing trade.

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HB on the Scene: Choice relaunches Park Inn by Radisson

Hotel Business

We believe there is meaningful runway for this brand, with the potential to expand domestically in the next several years.” The brand has been built around a promise to brighten up every stay with a refreshing blend of color, connectivity and convenience.”

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UK hotel RevPAR turns negative for first time in three years

Hotel Owner

Domestic tourist destinations such as Cumbria, including the Lake District, York, and East and West Yorkshire, were some of the “worst hit”. April was also one of the wettest months, likely deterring British consumers from travelling closer to home. The latter experienced a double-digit revenue loss, driven by a 9% average rate drop.

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Coastal aparthotel brand SeaSpace to launch this year

Serviced Apartments

It will offer 56 self-catering spaces ranging from studios to three-bedroom apartments, each with a fully-fitted kitchen, dining/work table, and lounge area. The domestic market is being revitalised, with innovative and inspiring hospitality offerings encouraging people to explore within our shores.