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Tourism trends: Domestic and international tourist market

SiteMinder

It enables: Market positioning and brand differentiation Adapting to trends allows hotels to position themselves strategically in a crowded market, highlighting unique selling points that resonate with current consumer interests. Otherwise they are combating inflation by choosing cheaper rooms or purchasing packages.

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Best Practices for Hospitality Marketing

Modern Restaurant Management

Many hoteliers and restaruanteurs have wondered what to do about their marketing, do they pause it, carry on, spend less, spend more? But the question remains, what should they do about marketing during a pandemic like coronavirus? What You Can Do with Your Marketing Budget. Budgeting is a tricky one at this time.

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Free Digital Marketing Tools for Independent Hoteliers

Revenue Hub

From OTA fees to online ads, digital marketing can eat up a chunk of the budget for independent hoteliers. But hey, good news – there’s a bunch of nifty free digital marketing tools out there for hotel marketers! Google When it comes to free digital marketing tools for your hotel, Google is your best friend.

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Domestic and overseas demand sees south west hotel sales rise 30%in 2022

Boutique Hotelier

Hotel transaction volumes in the south west rose over 30% in 2022 compared to the previous year, fuelled by demand from both domestic and overseas buyer demand. Domestic buyers represented approximately 66% of transaction volumes with the remaining 34% comprising international buyers in 2022. Volumes totalled c.£166.2m

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How To Select The Right OTAs For Your Hotel - A Comprehensive Guide

Hotelogix

This gives them a better idea of what fits their requirement and budget best. OTAs are now a great marketing resource for hotel owners, allowing them to reach a wider audience and optimize revenue. This aids in getting maximum visibility and enhancing exposure to both domestic and international audiences. 

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Savills advised 30% more South West hotel sales in 2022

Hotel Owner

Domestic buyers also represented approximately 66% of transaction volumes, with the remaining 34% comprising international buyers in 2022. He added: “We expect market activity to increase as we move through 2023 and anticipate year-end volumes to reach similar levels in 2023 driven by both domestic and overseas demand.”

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Renewed calls from industry to freeze spirits tax

Hospitality Magazine

Despite a record high tax, the December budget update revealed a projected $170m shortfall in revenue from spirits excise in 2023-24. It’s the worst market I’ve ever operated in. It is just obscene when you consider our tax is ten times that of the US market. per cent for the alcohol category, thanks to the bi-annual tax hike.

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