Revenue Hub

APRIL 17, 2024

Rapidly advancing technology and ever evolving guest expectations have given rise to the opportunity for substantial transformation in roles traditionally siloed into the areas of marketing and revenue management. At the same time, marketing existed at the brand level and largely in the form of printed ads, collateral, and consortiums.

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SiteMinder

OCTOBER 15, 2023

Dynamic pricing is a pricing strategy for hotels that involves changing room rates daily, or even within the day based on real-time market conditions. Taking supply and demand into account, dynamic pricing allows for prices to fluctuate regularly so the hotel can maximise revenue. Why is dynamic pricing important for a hotel?

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Restaurant Engine

FEBRUARY 8, 2023

What’s more, you also know that social media marketing is vital in today’s digital world. This article examines why the best restaurants have these four social media accounts and how you can harness their power for your business. #1: Facebook and Instagram are a definite must.

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STAAH

SEPTEMBER 26, 2023

There is no definitive guide to social media marketing because social media is constantly evolving. with access to your business social accounts and a smartphone, and create authentic video content. 8) Showcase testimonials and reviews Word-of- mouth marketing isn’t going away—it’s just getting a makeover.

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SiteMinder

JUNE 8, 2022

The outcome of your forecasting should always be the ability to react to market changes, optimise occupancy, and maximise revenue. The basis for your forecast should be historical performance and market trends. Remember the following: Past performance data and historical market trends. Forecasting models to use at your property.

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SiteMinder

OCTOBER 5, 2023

Other metrics that take into account revenue outside of room charges include RevPOM (revenue per occupied metre) and RevPEC (revenue per event customer). This could suggest that the conference rooms need additional marketing budget, operational changes, or other adjustments to make better use of the space.

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Revenue Hub

APRIL 26, 2024

GA4 Migration Checklist Survey Your Universal Analytics Create Your GA4 Account Migrate Your Events Create Custom Metrics Link Account Integrations Archive Historical Data Do hoteliers need to store historical data? Definitely. It’s imperative that hotel marketers are able to make data-driven decisions.

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Les Roches

OCTOBER 30, 2023

If you’re looking for a career path in the hospitality industry that’s full of challenges and variety, you may have considered event marketing. An Event marketing manager plays a pivotal role in the success of a wide range of events, requiring the right blend of skills and knowledge to excel in this field.

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EATER

DECEMBER 21, 2020

But as an employee on the receiving end of that rage, the book fails to account for trauma he caused me. I am definitely not the intended audience for Eat a Peach : In 2008, I was hired as the corporate beverage director for Chang’s young empire; I held this job for seven months before I was fired without explanation.

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Hotel Business

JANUARY 10, 2024

Wyndham overlooks that Choice and Wyndham account for only 10% of U.S. Wyndham further ignores independent hotels, which comprise approximately 45% of the market. Together, Choice and Wyndham would drive top-line growth for franchisees through increased brand marketing spend and expand customer reach with a more robust rewards program.

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EATER

JANUARY 12, 2024

However, Krupa appears to be connected to Mojo Supermarket, a marketing studio that has worked with companies like Match and Adidas. They did not immediately respond to follow up questions asking how they got the couch, why it’s listed under someone else’s account, and why it’s still on the market after 18 hours.

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7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Email Marketing.

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Restaurant Engine

OCTOBER 25, 2023

Pick a few that work for your market, and make sure that you are consistently active on the ones you choose. Your customers are definitely using social media platforms and generally multiple ones. If you pick just one platform, you definitely need it to be Facebook. You don’t have to be on all of them.

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Revenue Hub

JANUARY 9, 2024

According to Trootech, the present AI market stand October 2023 is worth over 300 billion EUR, and AI has become the number one priority for 83% of businesses around the globe. Revenue managers would use spreadsheets and basic forecasting tools to make pricing decisions, often overlooking the complexity of the market dynamics.

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eZee Absolute

AUGUST 10, 2023

In today’s dynamic and fiercely competitive hospitality industry, Hyper Personalized Marketing for Hotels has emerged as a powerful tool to stand out. To put it simply, hyper-personalized marketing for hotels involves delivering highly tailored and individualized experiences to customers and goes beyond traditional personalization techniques.

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Modern Restaurant Management

NOVEMBER 3, 2022

However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success. To get a QR code setup for your Google My Business account: Grab your Google My Business review link using the GatherUp Chrome extension.

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Download Accounting Definition Marketing 199

STAAH

FEBRUARY 25, 2024

Since its inception, the company has continued to grow, announcing its first foray into the global market by managing hotels in Uzbekistan. Even after the onboarding was completed, Sahid enjoys dedicated customer service from their STAAH account manager. The Sahid team definitely recommends other hoteliers to consider STAAH.

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Modern Restaurant Management

MARCH 24, 2022

Under normal circumstances, you could use previous years’ sales figures to forecast the upcoming year – but, as we emerge from two years of COVID closures, staffing shortages, and general turmoil, previous sales’ figures definitely can’t be trusted. Then she will have to take the particulars of each month into account.

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Revenue Hub

JANUARY 31, 2023

This ensures that the hotel remains solvent and can continue to exist in the market. RISKS Declining market attractiveness: The introduction of the flat rate can lead to a decline in market attractiveness. Price stability: Due to the openly communicated energy flat rate, the remaining prices can be kept stable.

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EATER

MAY 20, 2022

Businesses are more reliant on Instagram than ever — which means more pain when they get locked out One day in March, the pastry chef Bronwen Wyatt was posting a picture of one of her signature squiggle-decorated cakes on Instagram when she was suddenly logged out of her account. Immediately, she turned two-factor authentication on. “It

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EATER

DECEMBER 21, 2020

We know that value is extremely important to our guests, especially now,” Ellie Doty, chief marketing officer of Burger King North America, said in a press release. When we promote a value menu or launch $1 Your Way menu, being sensitive to when that might be most useful to our guests is definitely top of mind.”. And in other news….

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Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient.

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Modern Restaurant Management

JANUARY 31, 2024

The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns. I think that’s definitely part of it. And, 67 percent have automated email marketing, while a further 30 percent want to.

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Metasphere

APRIL 10, 2022

Hotels, just like yours, are ramping up their hotel digital marketing efforts in 2022. With the right hotel digital marketing activities, you can: Tap into your hotel target market and drive more traffic to your property. But digital marketing for hotels can be challenging, as you'll need to know so many areas.

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Modern Restaurant Management

FEBRUARY 4, 2022

Though many of the market forces that shaped the restaurant industry in 2021 were closely linked to disruption from the pandemic's onset in 2020, 2022 brings new challenges — and opportunities. The ghost kitchen definition is evolving to include restaurants that have a small pick-up area for guests to grab their food themselves.

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The Restaurant Times

DECEMBER 17, 2021

This shows the tremendous scope for coffee shops – it’s a buzzing market waiting to be captured! Social media marketing software is a smart tool to enhance customer loyalty and engage with your regular clients while giving them information about timings, new flavours or combos, exciting discounts, and community events.

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Revenue Hub

JANUARY 26, 2023

The hotel industry is a highly competitive market, and it’s vital for hotels to keep their variable costs low in order to remain profitable. Subscribe to our weekly newsletter and stay up to date Definition of variable costs First, let’s define what variable costs are. This can also help to identify any areas of potential cost savings.

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Revenue Hub

NOVEMBER 7, 2023

Offering insights into guest behaviours, booking patterns, and revenue streams, they are a critical asset for understanding the market dynamics and carving out a future-proof strategy. The insights derived from past performance are invaluable for predicting market behaviors and positioning your establishment ahead of the curve.

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Download Article Pricing Definition 86

7 Shifts

APRIL 15, 2020

Find a dedicated pickup spot If you don’t have drive thru, it’s definitely difficult to serve the customers outside the restaurant. The easiest way to do this is to write the instructions and put it on the website or social media account. Here are some tips on how it can be done.

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Hotel Owner

OCTOBER 19, 2023

The other factors While events and international demand have had a big effect on hotel RevPAR this year there are also a number of other factors that can affect it, especially in markets that do not have many big events and are not traditional tourist destinations.

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Revenue Hub

JUNE 1, 2023

Unfortunately, although many vendors say their solutions are “easy-to-use,” they don’t account for the lack of tech-savvy on the part of many users. A solution is only as good as the abilities of the person using it, so BI solutions must offer a truly intuitive user experience for it to produce ROI for the hotel. Data Democratization (a.k.a.

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Les Roches

NOVEMBER 24, 2022

“Les Roches students are perfectly positioned to understand the market, brainstorm, and develop a common vision around the Tourism Digital Companion of the future. ” …the market is becoming more and more demanding for hyper-personalized experiences for guests and users. .”

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Modern Restaurant Management

MARCH 20, 2020

We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025. Following suspicious email links and attachments, for example, falls precisely into that definition.

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STAAH

JANUARY 17, 2023

Hotel marketing experts are unanimous in their opinion that the value GDS (Global Distribution Systems) brings to a hotel’s distribution mix cannot be ignored. As corporate travel is ambling back to normal, GDS is definitely very important for hoteliers in 2023. But is it still relevant in 2023? What benefits does GDS bring to hotels?

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7 Shifts

NOVEMBER 5, 2019

To add your restaurant to Google Maps, you’ll need to create a Google My Business (GMB) account. What is a Google My Business Account? Google My Business is a free tool you can use to manage your Google Search and Google Maps presence without taking potential customers to a website or a listing account.

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Social Hospitality

AUGUST 16, 2023

Most marketing teams focus on a niche target audience when creating marketing campaigns. As a marketer, you can unveil new horizons in your content creation strategy by creating multi-generational content. What Is Multi-Generational Marketing? However, the digital age has somewhat shifted this paradigm. Today, only 20.5%

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Modern Restaurant Management

NOVEMBER 17, 2020

It’s your branding, marketing, and pricing. It’s your scheduling, cost control, and accounting. Many of them were also opening in the Southern California market. Some attributed their success to more marketing, since the top franchisees definitely invested in promoting their business.

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