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Brand identity examples for luxury hotels: how a 'sense of place' can set you apart

EHL Insights

As we journey on, checking out brand identity examples will give us a better understanding of this concept. Over time, it can create feelings of familiarity, comfort and security, as well as a sense of belonging: it’s a place where one feels, quite literally, ‘at home’.

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The Proliferation of Brands and Impact on Revenue Management

Revenue Hub

There are over 18 million guest rooms and 1,200 hotel brands worldwide. In fact, hotel occupancy is expected to increase by 2.5% Statista estimates that 2,707 hotels will open their doors globally in 2024. Brand Finance confirmed that Hilton is the most valuable hotel brand in the world with a brand value of $11.7B

Article 83
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Four Strategies for Hotels to Survive Among New Entrants

Revenue Hub

When new luxury and upper-upscale hotels enter a market, it can serve as a call to action for other hotels to up their game. For these legacy hotels, the challenge is not just to maintain market share but also to reinforce their foothold among new entrants. This is something hotels in Jakarta and Bangkok do well.

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Hotel design: Exterior and architecture ideas

SiteMinder

What is hotel design? Hotel design is the craft of creating spaces within a hotel that are both aesthetically pleasing and functional, tailored to enhance the guest experience while reflecting current trends and consumer preferences. Hotel design is no different to any other global medium.

Blog 52
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3 reasons why music should be part of your luxury hospitality marketing strategy

Les Roches

Kanika Dabra graduated from our MBA program in 2021 and today she is working with London-based Music Brand Communication (MBC), which curates artisanal playlists for luxury brands. Here she offers her thoughts on why music curation can be a vital element to luxury hospitality experiences. Music and the guest experience.

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How to Tailor Your Messaging to Reflect Your Hotel Brand Image

Revenue Hub

In luxury hospitality, the importance of brand identity is paramount, especially considering the impact this identity has on potential hotel bookers. NB: This is an article from The Hotels Network , one of our Expert Partners. Subscribe to our weekly newsletter and stay up to date.

Pricing 76
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How soft brands are quietly revolutionising hospitality

Hotel Owner

Over the last 15 years, soft brand collections have subtly shaken up the hospitality sector, offering the best of both worlds for many hotel owners – a route that helps them boost their bottom line without losing their hotel’s identity.

Marketing 105