SiteMinder

OCTOBER 10, 2023

What is hotel price monitoring? Hotel price monitoring is a crucial practice that involves tracking the prices of hotel rooms, both within your own portfolio and across competitors. This data-driven approach enables you to make informed pricing decisions , ensuring you remain competitive in the market while maximising revenue.

Pricing 59

Pricing Guest Satisfaction Information Catering 59

Modern Restaurant Management

OCTOBER 23, 2023

With the fierce competition in the food industry, a well-thought-out pre-launch marketing strategy is crucial to ensure your restaurant gets the attention it deserves. In fact, Influencer Marketing Hu b stated that businesses are making $5.78 in earned media value for every $1 spent on influencer marketing.

Marketing 208

Marketing Information Events Accounting 208

Revenue Hub

APRIL 15, 2024

B2B hotel marketing focuses on building relationships with other businesses, such as travel agencies, corporate clients, and event organizers, differing fundamentally from B2C marketing’s target on individual consumers. These clients seek value, reliability, and a partner that understands their complex travel and lodging requirements.

Marketing 86

Marketing Communication Article Catering 86

Revenue Hub

NOVEMBER 3, 2023

There’s a point where your strategy, your operating landscape, your owner expectations, your faith in the error bands of the system, and your viewpoint as a business leader come in to set that dial. Understanding the Longer-Term Impacts of Taylor Swift This relationship between quality and price exists in the RMS today.

Pricing 95

Pricing Article Information Book 95

Revenue Hub

MARCH 22, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

Marketing 93

Marketing Book Article Budgeting 93

SiteMinder

APRIL 28, 2024

Conversely, at 21 days, the average lead time on those bookings was 62% lower than the global average, reflecting the low price sensitivity among Chinese travellers and their greater propensity to take trips at shorter notice.

Marketing 110

Marketing Book Pricing Information 110

Revenue Hub

SEPTEMBER 26, 2023

NB: This is an article from Smartpricing In the competitive landscape of the hospitality industry, understanding the true cost of a hotel room isn’t just beneficial − it’s pivotal. A precise calculation influences pricing strategies, ensures profitability, and strengthens the foundation of your business. Download here!

Pricing 98

Pricing Download Article Marketing 98

Revenue Hub

AUGUST 2, 2023

The rapidly changing landscape of hotel marketing is reshaping the traditional 4Ps – Product, Price, Promotion, and Place. The revolution touches every aspect, from personalized guest experiences and dynamic pricing to omnichannel presence and data-driven promotions. Conceived in the early 1960s by E.

Marketing 90

Marketing Pricing Article Blog 90

Hotel Owner

MARCH 22, 2024

Ston Easton Park Estate, a former country house hotel in Somerset, has been brought to market for an undisclosed price. The Grade I listed Palladian mansion, which features 20 bedrooms, sits within 28 acres of gardens and landscaped grounds designed in the 1700’s by English landscape designer, Humphrey Repton.

Marketing 52

Marketing Pricing 52

Revenue Hub

OCTOBER 20, 2023

As publishers have enhanced their callout and extension features to improve the user experience and provide additional exposure for advertisers, Tripadvisor is introducing Enhanced Marketing Text in the metasearch auction. NB: This is an article from Koddi Subscribe to our weekly newsletter and stay up to date What is Enhanced Marketing Text?

Marketing 97

Marketing Article Reservations Pricing 97

Revenue Hub

OCTOBER 18, 2023

NB: This is an article from Userguest , one of our Expert Partners This data is a goldmine for crafting targeted marketing campaigns and optimising revenue strategies. Personalised Marketing Campaigns One of the most potent ways to leverage user booking behaviour is by creating personalised marketing campaigns.

Book 83

Book Marketing Pricing Guest Satisfaction 83

Revenue Hub

MAY 2, 2023

The hotel industry is characterized by continuous change and intense competition, making it imperative for hoteliers to develop a deep understanding of market dynamics and customer preferences. NB: This is an article from Lybra , one of our Expert Partners A well-defined pricing strategy is vital for the success of any hotel business.

Pricing 65

Pricing Article Book Events 65

Revenue Hub

APRIL 25, 2024

Below you will find brief introductions and links to 5 case studies which can help hoteliers looking to optimize revenue, develop sophisticated pricing strategies, refine revenue management strategies, streamline operations, or seize opportunities in times traditionally considered off-peak.

Download 99

Download Pricing Article Marketing 99

Revenue Hub

NOVEMBER 22, 2023

Hotel marketing automation is growing in popularity, as hotel marketers are continually pressured to adapt to the evolving digital marketing landscape. Whether it’s the emerging AI revolution or shifting content preferences on social media, there is never a shortage of new marketing strategies at your disposal.

Marketing 95

Marketing Article Book Presentation 95

Hotel Owner

OCTOBER 20, 2023

Holehird Mansion and Stables Cottage has been brought to market on behalf of The Holehird Trust for an asking price of £1.75m. Holehird Mansion is situated north of Windermere with spectacular panoramic views of the lake and surrounding natural landscape.

Marketing 98

Marketing Presentation Training Pricing 98

InnQuest

OCTOBER 24, 2023

Despite the rising popularity of OTAs, direct bookings continue to hold their own in the competitive landscape. Data Ownership With direct bookings, you have access to valuable guest data that can be used to personalize guest experiences, tailor marketing efforts, and make data-driven decisions to enhance your hotel’s performance.

Reservations 130

Reservations Book Pricing Guest Satisfaction 130

Les Roches

DECEMBER 28, 2022

As a luxury marketing manager, you could find yourself working with world-renowned, big-name brands. Luxury marketers work with selling or promoting high-end goods or services that are generally not considered essential to everyday life but offer pleasure and enjoyment to those who buy them. The evolution of luxury marketing.

Marketing 98

Marketing Pricing Definition Presentation 98

Hotel Owner

SEPTEMBER 25, 2023

Tresilian Wood, located on the Glamorgan Heritage Coastline in St Donats village, has been brought to market for a guide price of £1.5m. The property, which is set on 7.5 acres of coastline, offers a range of luxury accommodation options, including unique glamping sites and lodges.

Marketing 98

Marketing Workshop Pricing Events 98

STAAH

APRIL 23, 2024

In today’s fast-paced hospitality landscape, staying ahead of the curve is paramount for maximizing revenue potential. Using technology like cloud platforms and integrated systems like STAAH Channel Manager improves revenue management efficiency , helping with pricing, inventory, and distribution processes to increase profits.

Pricing 88

Pricing Presentation Marketing Information 88

InnQuest

JULY 11, 2022

Recent times have seen modern, online marketing strategies revolutionize the landscape of the tourism and hospitality industry. While traditional marketing strategies still yield results, they have now become merely an auxiliary factor in the overall success of a robust hotel marketing plan.

Marketing 130

Marketing Travel and Tourism Definition Book 130

Hotelogix

APRIL 22, 2024

Harnessing hotel data is essential for navigating the modern hospitality landscape, enhancing operational efficiency, and tailoring marketing efforts to meet guest preferences better. You can unlock a wealth of untapped revenue by analyzing data to forecast demand and adjust pricing accordingly. What is Hotel Data?

Guest Satisfaction 130

Guest Satisfaction Book Pricing Reservations 130

Hotel Owner

NOVEMBER 7, 2023

The French Horn, an “iconic” riverside hotel in Sonning, South Oxfordshire, has been brought to market at a guide price of £12m. The site is being sold on behalf of the Emmanuel family, and has been brought to market by specialist business property adviser, Christie and Co and joint agent, Haslams.

Marketing 98

Marketing Pricing 98

eZee Absolute

FEBRUARY 15, 2024

That’s where metasearch platforms step in – like an upgrade to your usual marketing efforts. If the idea of integrating metasearch marketing sounds a bit like rocket science, fear not – this blog is here to be your trusty guide. Simply put, they create a one-stop shop for users to find their ideal stay.

Marketing 52

Marketing Book Pricing Information 52

Revenue Hub

DECEMBER 13, 2023

The marketing funnel refers to the journey a customer takes from ideation to execution of a purchase. The good news is that hybrid work models and consumers’ reevaluation of priorities have kept travel demand up, even if consumers are more price conscious. Where did this increase in demand come from?

Marketing 62

Marketing Book Article Budgeting 62

eHotelier

NOVEMBER 2, 2023

In the competitive realm of the hotel industry, navigating the Black Friday landscape requires more than just slashing prices. The day of frantic shopping, incredible deals, and unmatched excitement is on its way: Black Friday is just around the corner.

Pricing 130

Pricing Marketing 130

Revenue Hub

FEBRUARY 8, 2023

Subscribe to our weekly newsletter and stay up to date This shift will require lodging operators to develop effective messaging and marketing campaigns that closely align with their brand and guest experience across channels to drive brand awareness and win bookings. Shift from amenities to experiences.

Marketing 76

Marketing Book Article Pricing 76

Revenue Hub

APRIL 30, 2024

This article debunks these misconceptions, highlighting the complex nature of revenue management that goes beyond pricing to include market analysis and customer behavior. While pricing plays a crucial role in revenue management, it is just one aspect of a much broader strategy. However, this is far from the truth.

Pricing 80

Pricing Information Article Marketing 80

Revenue Hub

MARCH 22, 2024

In the contemporary landscape of hospitality industry, data-driven decision-making has emerged as a pivotal tool for maximising profitability and elevating guest satisfaction in hotels. COMPETITIVE BENCHMARKING: Analysing competitor pricing, market demand, and trends is imperative for hotels to stay ahead in the game.

Pricing 97

Pricing Guest Satisfaction Information Book 97

Revenue Hub

JANUARY 17, 2024

NB: This is an article from Userguest , one of our Expert Partners In this article, we’ll explore practical and effective ways for hoteliers to boost bookings and revenue in Q1 and Q2 of 2024 that align with the evolving landscape of travel and hotel trends. Harness the power of data to refine your marketing strategies.

Book 96

Book Pricing Article Marketing 96

Hospitality Net

FEBRUARY 19, 2024

Short-term rental supply in key hotel markets is up 24% Across the key hotel markets we’ve mapped, short-term rental supply is up 24% at the end of 2023 versus 2022. It’s important to have visibility over your complete competitive landscape, and reflect it in your strategy.

Pricing 75

Pricing Marketing 75

Revenue Hub

FEBRUARY 27, 2024

Many discussions focus on familiar strategies like dynamic pricing, personalized offers, and the use of revenue management systems, already widely used in big cities. The theory focuses on occupancy and ADR in isolation, disregard market insights and online positioning, relying heavily on historical trends.

Pricing 99

Pricing Budgeting Book Article 99

Hotel Owner

MARCH 6, 2023

OTA Insight, the global leader in cloud-based hospitality business intelligence, announced today the launch of Rate Insight+, a first-of-its-kind solution that gives hoteliers a complete view of their competitive landscape by combining hotel and short-term rental data in a single platform.

Pricing 105

Pricing Book Marketing 105

Revenue Hub

JANUARY 23, 2024

These establishments, unlike their year-round counterparts, navigate a landscape defined by limited operational periods, fluctuating demand, the need for occupancy optimization, and intricate resource management. This involves a keen understanding of market trends and customer behaviors to adapt staffing levels accordingly.

Pricing 89

Pricing Article Marketing Events 89

Revenue Hub

JULY 3, 2023

Market segmentation is one of the most effective ways to gain this understanding. Subscribe to our weekly newsletter and stay up to date Market segmentation is a strategic process that divides a broad customer base into subsets of consumers with common needs, interests, and priorities.

Marketing 88

Marketing Article Events Blog 88

Modern Restaurant Management

FEBRUARY 14, 2022

They want to see that you have researched your market , and your competition is part of that market landscape. Menu and Price Points. Menu and Price Points. First you need to identify a niche in your local restaurant market: something that is lacking in the local food scene that you could provide.

Pricing 230

Pricing Information Marketing Catering 230

Hospitality Magazine

FEBRUARY 28, 2024

The following series is filled with valuable insights from the country’s leading operators on everything from milestone moments to the impact of the cost-of-living crisis, what they’re tipping will be big in 2024, and the current staffing landscape. The next op-ed comes from Australian Venue Co Executive Chef Telina Menzies.

Catering 246

Catering Pricing Magazine Marketing 246

Revenue Hub

FEBRUARY 14, 2024

In the bustling urban landscape, city hotels are in a constant race to maintain high occupancy rates. With an ever-increasing number of options for travelers, standing out in this competitive market is more challenging than ever. RMS utilizes real-time data to forecast demand, enabling you to adjust pricing dynamically.

Article 96

Article Pricing Book Guest Services 96