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Value Based Pricing: Are You Charging What Your Rooms Are Worth?

Revenue Hub

Let’s talk about something revolutionary, yet as ancient as commerce itself: value-based pricing. It’s time to ditch the old-school, cost-plus mentality and hello to a pricing strategy that actually makes sense for your independent hotels. Why It Barely Works The fundamental flaw of cost-plus pricing is its inward focus.

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Is Calculating Price Sensitivity Too Difficult for Hotels?

Revenue Hub

Talk to any hotel operator about empty rooms, and you’ll likely hear about price sensitivity. What if the relentless focus on price is causing more harm than good? If you think you know all there is to know about price sensitivity, prepare to think again.

Pricing 95
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Dynamic Pricing for Independent Hotels: The Secret to Capturing More Revenue

Revenue Hub

In the good old days, hotel room pricing used to be simple. NB: This is an article from RoomPriceGenie , one of our Expert Partners Hotels set rates by season and rarely changed unless the World Cup or Superbowl was coming to town. This means adjusting rates frequently in response to shifts in demand for rooms.

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What are the Pros and Cons of Dynamic Pricing?

Revenue Hub

When hotels implement dynamic pricing, they are constantly adjusting their room rates based on mathematical algorithms aimed to increase occupancy based on area demand. The success or failure of price optimisation often depends on how the strategy is specifically implemented at an individual property.

Pricing 95
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Hotel Forecasting Methods for Small Hotels

Revenue Hub

Hotel forecasting, also known as hotel demand forecasting, is a strategy that sees a hotel analyse historical data and trends to make predictions about future demand. Hotel forecasting reports are built on a foundation of data. Why is hotel forecasting important? Identify new markets and guest segments.

Pricing 92
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What is discount pricing? Strategy and examples for hotels

SiteMinder

What is discount pricing? Discount pricing is a revenue management strategy where prices are lowered temporarily or for certain conditions to attract guests and boost occupancy rates. By offering discounted prices, hotels aim to increase demand, especially during off-peak periods, without compromising on profitability.

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The Essential Overview of Hotel Dynamic Pricing (Price Tags)

Revenue Hub

NB: This is an article from Revenue Team by Franco Grasso , one of our Expert Partners One component is “dynamic pricing.” ” You’re familiar with this model when considering your rack rate vs. your bottom prices. First, consider your hotel has a pricing path. Bottom rate pricing does two things.

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