STAAH

MARCH 26, 2024

However, with so much content out there, it can be challenging for hotels to get noticed among all the competition. User-Generated Content (UGC): Guest Testimonials and Reviews: Share positive feedback, testimonials, and reviews from satisfied guests to build trust and credibility.

Travel and Tourism 91

Travel and Tourism Guest Satisfaction Housekeeping Events 91

Horizon Hospitality

MARCH 19, 2024

With that in mind, is your club’s website catering to those users? Create content for increasingly popular video-based sites like YouTube. Feature upcoming events and encourage members to tag your club when posting to their social accounts. Create content that is engaging and useful. Is it visually appealing?

Marketing 130

Marketing Club Management Communication Events 130

Revenue Hub

OCTOBER 13, 2023

In today’s digital age, the typical working age internet user now spends more than 2.5 Take Facebook for example with their product tagging integration. Products from your store can be tagged in images and videos that you upload to your Facebook page. That’s a valid question. hours on social media per day.

Article 96

Article Marketing Presentation Information 96

Revenue Hub

MAY 4, 2023

In short, they look for user-generated content (UGC). If you’re not yet using user-generated content to boost your hotel’s marketing, you might want to change your mind. times more authentic and trustworthy than branded content. For your hotel, this could mean a plethora of things.

Marketing 89

Marketing Article Blog Book 89

Revenue Hub

JULY 3, 2023

Before assessing user engagement on your hotel website, it’s critical to ensure they can access your content. NB: This is an article from Direct Your Bookings The correlation between a user opening a website and viewing its content seems straightforward, yet discrepancies frequently occur. The primary reason for this gap?

Events 82

Events Presentation Article Book 82

Restaurant Engine

SEPTEMBER 14, 2022

You want a user friendly online menu so anyone can use it. Most importantly, we pose the question, “How user friendly is your online menu?”. What Makes a User Friendly Online Menu? A user friendly website and online menu are important for several reasons: It puts the customers’ needs first. It’s pleasant to look at it.

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Information Marketing 122

Revenue Hub

JULY 6, 2023

In technical terms, alt text (alternative text) is an attribute that is used in HTML when embedding an image in a website using the <img> tag. Alt text will appear on the page when the image cannot be displayed if the user has a slow internet connection, or when the image file may be missing or broken.

Marketing 82

Marketing Article Book 82

Modern Restaurant Management

SEPTEMBER 21, 2023

Local Search is a search format where Google's algorithms rely on location data to display specific results according to the geographic location of the user or other locations suggested by them. Optimize Content for Local Keywords : Use keywords relevant to your location and your products or services. What Is Local SEO?

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Information Special Events Budgeting Marketing 203

Revenue Hub

OCTOBER 27, 2023

Many customers will be browsing and booking on their smartphones, and a mobile-friendly site is essential for a seamless user experience. Optimize your website for faster loading times to keep users engaged. Optimize your website for faster loading times to keep users engaged.

Book 93

Book Article Marketing Information 93

Hotel Owner

FEBRUARY 22, 2024

Instagram has more than 1 billion monthly active users, Facebook has nearly 3 billion and Twitter clocks in at 340 million active users. By identifying the platforms where their target audience is most active, hoteliers can allocate their resources more effectively and tailor their content accordingly.

Book 52

Book Marketing Information Customer Service 52

Revenue Hub

SEPTEMBER 14, 2023

With nearly 5 billion social media users worldwide , it’s clear why digital marketers are wrestling to stand out amongst the crowd. Create content that’s authentic and hard to resist interacting with. One major element of a successful organic social media campaign is engagement, both from your audience and from you.

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Article Marketing Events Book 87

Revenue Hub

NOVEMBER 30, 2023

This included setting up essential infrastructure elements such as Google Analytics, Facebook Pixel, Google Tag Manager (GTM), and conversion tracking. Strategic Content Creation and Campaign Structure To address the shortcomings in the initial campaigns, we revamped the ad content.

Book 87

Book Marketing Article 87

Revenue Hub

OCTOBER 7, 2022

The Gen Z member of the social media family, TikTok, has an algorithm that prioritizes content types over creators. Marketers who have tried to chase success with direct response ads on the platform have failed – “ unscripted, off-the-cuff content blew the direct-response-style content away in all of our metrics.

Marketing 83

Marketing Download Article 83

Modern Restaurant Management

NOVEMBER 15, 2023

Here are a few tips on how to elevate your web presence: User Experience: Make your website easy to use on any device. Your website is customers' first digital interaction with your restaurant, so it's important to make a good impression. Beyond just showing your menu, your website should offer an immersive experience.

Marketing 197

Marketing Presentation Events 197

Revenue Hub

SEPTEMBER 20, 2023

Here’s the scoop: TikTok boasts 100 million active monthly users in the U.S. Imagine casually searching and, suddenly, an ad seamlessly blends into your results, distinguished by a subtle “Sponsored” tag. Its position is curated based on factors like relevance, user interests, and TikTok’s refined algorithms. Why the Hype?

Article 94

Article Budgeting Marketing 94

STAAH

JUNE 13, 2023

1) Intuitive User Experience A seamless and intuitive user experience is paramount to capturing and retaining the attention of potential guests. Optimize page load times to enhance user experience. Create captivating content that highlights the unique selling points and benefits of choosing your hotel.

Book 80

Book Download Pricing Blog 80

Modern Restaurant Management

JANUARY 21, 2020

Checking into restaurants, tagging beautiful platings, and sharing their experiences with friends and family. Other things to consider when you first set up your page include: Call to action button – Adding a button to your Facebook page that directs users to your menu, reservation page, or online ordering system.

Marketing 245

Marketing Information Customer Service Reservations 245

Modern Restaurant Management

MARCH 9, 2020

Fighting Fake Content with Artificial Intelligence. Fraud detection software is an essential part of any platform which is built around and supports user-generated content (UGC), such as online review platforms or social media platforms. So how do platforms combat fake content?

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Information Article Training 185

Revenue Hub

JULY 20, 2023

Keyword research involves identifying relevant keywords and incorporating them strategically into website content, including titles, headings, meta tags, and descriptions. It includes optimizing page titles, meta descriptions, URL structures, headings, and content.

Blog 65

Blog Article Book Information 65

Restaurant Engine

JUNE 10, 2020

You can create as much content as you’d like, test it for free, and continue to use what works. Many Instagram users follow hashtags, so even though they don’t follow your business page yet, they may follow a hashtag you use, thus finding your on Instagram. Content from past buyers can help potential customer convert to diners.

Accounting 99

Accounting Marketing Blog Article 99

Social Hospitality

JULY 1, 2022

Popular TikTok users didn’t use magic to gain millions of followers. Successful TikTok users usually don’t cover many topics and stick to just one or two. They know exactly who they’re trying to reach and tailor their content accordingly. Hashtags are the perfect way to find and share content with others.

Marketing 78

Marketing 78

Restaurant Engine

JULY 27, 2022

Grab online users attention to draw them into your restaurant. The most important thing you need is a strong, fast, user-friendly, responsive website that is attractive to users. Be real and authentic as social media users want to know your true restaurant. Then, create a short video with the content for Instagram. #3:

Blog 105

Blog Marketing Information Article 105

Social Hospitality

SEPTEMBER 6, 2022

In the six years since TikTok debuted, it has amassed over 1 billion active users. Nearly 90% of TikTok’s users are below the age of 50, so it presents a unique opportunity for businesses to reach specific audiences. TikTok is one of the newest social media platforms to gain a substantial number of young users. Paid Advertising.

Pricing 69

Pricing Marketing Presentation 69

Modern Restaurant Management

NOVEMBER 18, 2019

Schema mark-up is used by search engines to better interpret the content of given web pages. Consumers want to see results as quickly as possible so showing key information about your restaurant in search engine results rather than making the user click through to your website can set you apart from the competition. Local Content.

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Information Reservations Server Blog 161

Boutique Hotel News

DECEMBER 20, 2022

Platforms such as Facebook, Instagram and TikTok have rolled out eCommerce strategies including live shopping, product tags and links, to make the shopping experience simple and convenient. Some day, users might be able to book a hotel stay directly through the platform as well as buy hotel related items advertised in video content.

Concierge 312

Concierge Book Marketing Information 312

Lithos POS

MAY 2, 2022

billion social network users in 2025. “86% of Millennials will try a new restaurant after seeing food-related content online” Social media has the influential power in users to make decisions. The Instagram app has more than 1 billion monthly active users worldwide. Quality content is always king.

Marketing 52

Marketing Blog Scheduling Accounting 52

Revenue Hub

APRIL 11, 2023

You must have relevant, accurate & high-quality content on your website. You should optimize your content with high search volume keywords that are accurate to what your website is about. The website should offer a great user experience, from page load speed to ease of use. This helps to produce links to your website.

Marketing 81

Marketing Article Accounting Budgeting 81

Modern Restaurant Management

OCTOBER 31, 2019

If you are struggling with content for social media, running a contest can spur photographic masterpieces. More content at a person’s fingertips can definitely drive sales and drive interest. At the end of the day, an improved user experience will drive your conversion rates. Responsiveness and Mobility. Focus on SEO.

Definition 127

Definition Reservations Blog Article 127

STAAH

AUGUST 1, 2023

For example, Facebook and Instagram are popular platforms for travel-related content. Create engaging content : Use high-quality photos and videos to showcase your hotel’s amenities and unique features. Share interesting and relevant content such as travel tips, local events, and food recommendations.

Customer Service 85

Customer Service Maintenance Book Guest Satisfaction 85

7 Shifts

DECEMBER 17, 2020

This means having a strategy of intentional posting and a content plan. Once you have a strategy in place, here are two great ways to make the most of your social accounts: User-generated content You don’t have to take every picture that you post on your feed, nor should you. This doesn't have to eat up your time, either.

Accounting 148

Accounting POS Systems Information Marketing 148

Hotel Owner

MARCH 15, 2023

Consider digital marketing, social media, and content marketing to build your brand and drive bookings. Build a User-Friendly Website Create an easy-to-navigate website that showcases your hotel’s offerings, highlights its unique features, and allows for seamless online bookings.

Book 105

Book Housekeeping Marketing Training 105

Revenue Hub

MARCH 24, 2023

Subscribe to our weekly newsletter and stay up to date User Experience If you want clients to book direct, your website must be easy to navigate and visually appealing. So, whether it’s through alt tags for images, closed captions for videos, or easy-to-use navigation, making your website accessible is just good business sense.

Book 76

Book Information Article Marketing 76

7 Shifts

DECEMBER 18, 2020

No matter which way feels most comfortable to you, by adding video marketing to your Instagram strategy , you’ll be creating great content that people are eager to consume. People love seeing other people, so by introducing your team, you can create a real connection with Instagram users. Go behind the scenes in your kitchen.

Presentation 158

Presentation Marketing Reservations Accounting 158

Restaurant Engine

AUGUST 10, 2022

An accessible website is a user-friendly website that works for all people. In the federal court rulings, they have cited the Web Content Accessibility Guidelines (or WCAG) version 2.1 This means that when a user wants to move around your website, they do so by using the Tab key. Machine readable content. at the AA level.

Article 59

Article Information 59

Revenue Hub

JULY 19, 2023

Benefits of Metasearch Marketing for Hotel Chains Attract New Customers through Metasearch Channels Metasearch users are adventurous and eager to explore new experiences. Custom Labels for Metasearch Marketing Campaigns When managing metasearch campaigns for numerous properties, labeling, or tagging features become essential.

Marketing 90

Marketing Book Pricing Information 90

Les Roches

FEBRUARY 21, 2024

RFID (radio frequency identification) tags RFID tags are an exciting piece of wearable technology an event organizer can use. They improve efficiency in entrance flow, payment processes, and visitor tracking, streamlining event operations for a better overall user experience. Find out more about AI in the hospitality industry.

Events 52

Events Accounting Information Budgeting 52

SiteMinder

OCTOBER 24, 2022

Table of contents. Stunning imagery, videos, and user generated content will help. Facebook and Instagram in particular offer a lot of flexibility around what content you can post, as well as how you can target audiences. It’s important to post regularly and provide valuable content. What is hotel advertising?

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Budgeting Book Blog Pricing 72