STAAH

OCTOBER 17, 2023

From TikTok to Instagram and Youtube , more platforms are serving searchers and we should be able to use the content we create across all platforms. It is however important to tweak the content based on the platform. As a result, it is important for hotel marketers to ensure their content is conversational.

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Blog Marketing Presentation 88

Revenue Hub

SEPTEMBER 14, 2023

Subscribe to our weekly newsletter and stay up to date To our surprise, TravelBoom’s most recent Leisure Travel Trends Study found that nearly all social channels were ineffective in influencing major travel decisions. Even as new trends continue to emerge, we know that consistency and value are two keys to success.

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Article Marketing Events Book 85

Modern Restaurant Management

DECEMBER 7, 2022

Constant internet exposure has given Gen Z more insights into new trends and cultures—without leaving their home—than any previous generation. It can be easy and relatively inexpensive to experiment with these trends without abandoning your established crowd favorites. Explore Dynamic Content to Encourage Interaction.

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Modern Restaurant Management

NOVEMBER 15, 2023

SEO is more than just a trend; it's a way to get potential customers to your website. Optimize for Search Engines It's important to make your restaurant stand out in an online marketplace.

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Marketing Presentation Events 197

Social Hospitality

JULY 1, 2022

In addition to posting regularly, leverage current trends and post quality videos if you want to get more TikTok followers. They know exactly who they’re trying to reach and tailor their content accordingly. However, a lack of high-quality audio and video often causes viewers to skim over your content. . Use Trending Music.

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Marketing 78

Boutique Hotel News

DECEMBER 20, 2022

BHN editor Eloise Hanson outlines six hotel and travel trends expected to shape the industry in 2023. Platforms such as Facebook, Instagram and TikTok have rolled out eCommerce strategies including live shopping, product tags and links, to make the shopping experience simple and convenient. Hotel e-tail. percentage points.

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Concierge Book Marketing Information 312

Hotel Owner

FEBRUARY 22, 2024

By identifying the platforms where their target audience is most active, hoteliers can allocate their resources more effectively and tailor their content accordingly. Audience interaction At the heart of any successful social media strategy lies compelling content that resonates with the audience.

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Book Marketing Information Customer Service 52

EATER

FEBRUARY 21, 2024

Shop with me ” videos and taste-tests have accrued views in the millions, and according to search interest data from Google Trends , Swedish candy is the most popular it’s ever been in the United States. The current trend has spurred BonBon’s fastest growth yet.

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EATER

SEPTEMBER 29, 2023

Lille Allen/Eater Tomato girl summer paved the way for a pasta girl fall Good or bad, the “girl dinner” trend seemed to retool the way we talk. On TikTok, the #pasta tag has thousands of videos with hundreds of millions of views, with top searches including “Gigi Hadid pasta,” “TikTok pasta,” and “healthy pasta.”

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SiteMinder

OCTOBER 11, 2022

Table of contents. Instagram itself says you can now ’ see the moments you care about first ’, through the help of a highly complex algorithm determining which content Instagram believes a user would like to see. This is based on: Likelihood you’ll be interested in the content. If content isn’t relevant, users soon drop off.

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Restaurant Engine

JULY 7, 2020

On TikTok, videos tagged #BlackoutDay2020 have generated over four million views today. Tweets tagged #BlackoutDay2020 have generated over 600,000 impressions today. BlackoutDay2020 also ranks among Twitter’s Top 10 trending hashtags on Twitter’s current homepage for most users.

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Events Marketing 66

STAAH

JUNE 13, 2023

2) Use Visuals and Compelling Content Visually appealing imagery and compelling content can greatly enhance the user experience and encourage direct bookings. Create captivating content that highlights the unique selling points and benefits of choosing your hotel. Avoid any frustration.

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Book Download Pricing Blog 80

Hotel Owner

MARCH 15, 2023

Consider digital marketing, social media, and content marketing to build your brand and drive bookings. Share captivating content, promotions, and real-time updates to foster interest and build your brand’s online presence. Include startup expenses, operational costs, and projected revenue to create a clear financial roadmap.

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Book Housekeeping Marketing Training 105

Social Hospitality

JUNE 6, 2023

Artificial Intelligence (AI) programs can tailor your email content to each customer and social media is the perfect place to post personalized, immersive video content. AI can improve the relevance of the content that audiences find on search engines and show web pages based on audience search intent.

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Marketing Blog Information Article 52

Social Hospitality

JUNE 6, 2023

Artificial Intelligence (AI) programs can tailor your email content to each customer and social media is the perfect place to post personalized, immersive video content. AI can improve the relevance of the content that audiences find on search engines and show web pages based on audience search intent.

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Marketing Blog Information Article 52

Social Hospitality

SEPTEMBER 6, 2022

One of the easiest and cheapest ways to advertise on any social media platform is to post content. The price tag for this advertisement is around $26,000. Study Trends Among Your Target Audience. There are also TikTok trends that are more specific to certain demographics. Ways to Advertise on TikTok. In-Feed Ads.

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Pricing Marketing Presentation 69

Modern Restaurant Management

NOVEMBER 18, 2019

Schema mark-up is used by search engines to better interpret the content of given web pages. Local Content. You can do this by simply displaying your address and using schema-mark-up as outlined above as well as ensuring that key SEO elements on your web pages (such as title tags) reference your location. Schema Mark-Up.

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SiteMinder

SEPTEMBER 14, 2022

Content marketing may seem like a buzzword, but in fact it should be a crucial part of every hotel’s marketing strategy. Content rules the internet and, nowadays, the majority of your guests are researching and booking their travel online. Table of contents. What is content marketing? Why does content marketing matter?

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Marketing Blog Travel and Tourism Book 59

Revenue Hub

JULY 19, 2023

Custom Labels for Metasearch Marketing Campaigns When managing metasearch campaigns for numerous properties, labeling, or tagging features become essential. Labels provide a valuable organizational tool for your campaigns and enable the identification of trends and patterns.

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Marketing Book Pricing Information 88

Xotels

JUNE 2, 2023

The winds have been changing lately and the ‘trend’ is shifting back to diverting the business from OTA’s directly to the own hotel website with the aim to win direct clients. Hotel SEO Marketing: The basis for being found on the world wide web Content is the king Use links to build credibility SEO Elements 3. However… There is hope!

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Marketing Book Information Reservations 40

Les Roches

FEBRUARY 21, 2024

Whether you want to become an event planner or want to brush up on your hospitality knowledge, this comprehe­nsive guide reve­als the latest event trends and te­chnology and showcases innovative platforms that can enhance your event planning skills. What is event technology? Find out more about AI in the hospitality industry.

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Events Accounting Information Budgeting 52

The Restaurant Times

DECEMBER 17, 2021

Adding hashtags to your coffee shop social media posts will allow them to be visible to other people looking for the same name tags and increase audience reach exponentially. Social media platforms are the best way for coffee shops to create a buzz around trending events for their regulars. Create High-Quality Content.

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Definition Events Workshop Marketing 98

eZee Absolute

FEBRUARY 15, 2024

Implementing dynamic pricing strategies that adapt to market trends and competitor rates, ensures your hotel remains competitive. But don’t just throw the lowest price tag out there. Tailored content creates a sense of exclusivity, encouraging recipients to explore and book. Remember, competitive pricing is crucial.

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Marketing Book Pricing Information 52

7 Shifts

DECEMBER 18, 2019

Increasingly, corporate America is choosing to eat at their desks, a trend that threatens restaurant profitability. Create a content competition User-generated content ( UGC ) is massively popular among the college crowd. Give BOGO a go Even though eating alone is a growing trend , food remains a fundamentally social experience.

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Catering Pricing Presentation Events 145

Blue Magnet Interactive

FEBRUARY 11, 2020

Your team, or an agency partner, posts content on a regular basis and responds to comments and messages. It means being on the lookout for when people tag or mention your hotel in a post or upon virtually checking in. How does their community react to the content they publish on a regular basis? Piece of cake, right?

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Accounting Budgeting Marketing Information 52

Modern Restaurant Management

MARCH 16, 2021

In terms of technology, just like the rest of our lives, the trend has been toward mobility and flexibility and the last year has pushed this faster than we would have otherwise seen under “normal” conditions. What issues or trends will have impact in the next five years? Mark Hoefer, General Manager, Le Bilboquet Atlanta.

POS Systems 156

POS Systems Front of House Marketing Back of House 156

SiteMinder

SEPTEMBER 6, 2023

Table of contents What are the benefits of last minute bookings in hotels? Boosted revenue : Late bookings often come with higher price tags, capitalising on the urgency of the guest’s needs. However, they do require a level of agility and real-time responsiveness from the hotel’s end to ensure a seamless guest experience.

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Book Reservations Communication Pricing 98

7 Shifts

NOVEMBER 1, 2022

Table of Contents. It all comes down to creating new content that keeps your audience engaged and leads to a steady stream of new likes and followers that turn into customers. Vertical short-form video has quickly become a popular way to consume content, and TikTok is likely to blame. What is a restaurant marketing plan?

Marketing 88

Marketing Events Information Download 88

Social Hospitality

JULY 5, 2022

It’s important to invest time and effort in crafting catchy content (both written and visual) to encourage retention. The advantage of TV ads is video content is the best-assimilated form of content. Offer your listeners informative and captivating content to stand out from your competitors. Radio + TV Broadcasting.

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Marketing Events Blog Budgeting 75

Modern Restaurant Management

SEPTEMBER 16, 2020

Basant Baruah, Senior Content Marketer, Beaconstac. They'll likely post about the event tagging you and your restaurant, driving more traffic and their followers to come visit you in the coming days and weeks. Social Media : Social Media got more saturated with content when COVID hit. What are some trends you are seeing?

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Marketing Communication Information Reservations 234

EATER

NOVEMBER 11, 2022

Whether you want to make a butter board, bake a batch of cookies, or reach for the European-style spread, there’s a lot to know about butter Thanks to TikTok, lingering early-pandemic baking trends, and the keto dietification of American culture, there’s never been a better time to be butter. A great European-style butter for baking.

Pricing 98

Pricing Presentation 98

7 Shifts

MARCH 30, 2022

Table of Content. Put up cool wall art and include information about a hashtag and your restaurant's social media accounts so that users know what to tag. The idea is to encourage existing followers to tag friends and share the page's content with them. Despite early speculation, TikTok is not a trend.

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Marketing Special Events Accounting Events 148

SiteMinder

JANUARY 10, 2024

Table of contents The importance of hospitality food and beverage The hospitality food and beverage sector holds immense importance, significantly contributing to a property’s financial success and to the guest’s overall experience. As travellers start to focus more on health, they’re turning towards local, homegrown food options.

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Blog Pricing Customer Service Marketing 59

Lithos POS

FEBRUARY 2, 2023

By consistently posting updates, promotions, and engaging content, restaurants can increase visibility and reach a larger audience. Many digital platforms allow you to create contents that resonate with the targeted audience. Try to upload content weekly and join important FB groups to stay updated on the industry trend.

POS Systems 40

POS Systems Blog Accounting Information 40

The Restaurant Times

MAY 10, 2021

You can gain the attention of customers by posting content regularly. Some restaurants also hold contests on social media sites where they encourage viewers to tag their friends. Restaurants can benefit from this trend by offering online ordering for take-out or by signing up with food delivery apps.

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Marketing Definition Events Reservations 52

eZee Absolute

JANUARY 9, 2023

That’s right, hotels have the chance to bet on this trend by attracting these tech-savvy wanderers who are flocking to Malaysia in droves. Table of Content. For example, Hotel Elegan in Langkawi has recognized the growing trend of digital nomads. And what better place to set up shop than a cozy hotel room?

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Book Catering Reservations Marketing 52

EATER

MAY 3, 2022

They all follow in the footsteps of Houston rapper Travis Scott, whose McDonald’s sponsorship netted him up to $20 million : He was paid $5 million up front for the meal and original endorsement, but when the meal quickly became a TikTok trend and merchandise sold out, Scott made an additional $15 million in revenue from merch sales.

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Marketing Accounting Book Reservations 97