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What’s on the Menu? — January 6, 2023

Modern Restaurant Management

To launch the campaign, the company tapped Melissa Wood-Tepperberg, founder of Melissa Wood Health (MWH) and sweetgreen fan, to speak to customers about how implementing small, healthy habits each day can better fuel your mind and body. Special Offers (available with coupons on White Castle’s social media and/or website).

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In This Time of Social Change, Can a Brand Also Be an Ally?

EATER

Major corporate food brands are tweeting #BlackLivesMatter, but that’s not the same as activism A symptom of brands sounding more and more like people is that we more frequently look to companies to mirror our ideologies. Reactions to Ben and Jerry’s statement were overwhelmingly laudatory in the news and on social media.

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Fast-Food Fashion Is Everywhere — Except on Fat People

EATER

Popeyes and Megan Thee Stallion released lots of merch to support their Hottie Sauce release — flame bikinis, anime-style graphic tees, and denim jackets — and none of it goes above a size XL. But these companies know that fast food can’t keep its cool-kid clout if fat people are part of the image.

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Wendy’s Makes Play for Gamer Market by Partnering With Popular Fortnite Streamers

EATER

Earlier this fall, rapper Travis Scott’s partnership with McDonald’s — which was so popular that employees were required to learn Travis Scott catchphrases , and ingredients for the limited-time meal started to run out at some locations — showcased the power of a smart celebrity endorsement in the age of social media. Bloomberg ].

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My Bologna Has a Face Mask

EATER

I imagined marketing executives sitting around in an hours-long meeting trying to figure out ways to make the brand seem relevant on social media, and out of sheer boredom one of them put a slice of bologna on their face and a stunt was born. Instead of delighting in the irreverence, I was just a dork.

Marketing 101
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Fast Food’s Retro Glow-Up

EATER

And of course, the change came with a PR push touting a new “minimalist logo [that] seamlessly meets the brand evolution of the times,” the chain said , noting that the new logo is not actually new — it’s nearly identical to those the company used from 1969 to 1999. Burger King isn’t the only company moving forward by looking backward.

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MRM Research Roundup: End-of-May 2021 Edition

Modern Restaurant Management

As with federal efforts to rein in Amazon and other large Big Tech companies, there is an increased appetite for new federal, state, and local policies to combat monopoly power. Eat your spinach: The big winner in the report is Popeyes, which is seeing incredible foot traffic numbers compared to 2019. Visits to Popeyes were up 25.5

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