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What is brand strategy in marketing?

Les Roches

This could include personalized communication, loyalty programs and special offers to incentivize repeat visits Bringing brand strategy and marketing to hospitality is a specialized field where career-seekers can benefit from having an appropriate degree as well as experience.

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Mastering hotel yield management: essential tips

Les Roches

Yield management focuse­s on selling rooms to the right customers at optimal time­s and prices, using historical data to increase Re­vPAR (revenue pe­r available room). For example, most yield managers find that they can charge more during busy holidays. Or, it can help you know when to drop prices to sell more rooms.

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What is brand management in marketing?

Les Roches

One of the best ways to foster this connection is through strategic brand management. Brand management is all about using smart marketing strategies to manage how your target audience perceives your brand. In turn, raising awareness of your brand, cementing its value, and improving your reputation over time.

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High paying jobs in hospitality: what to expect and how to prepare yourself

Les Roches

There are lots of career paths you can consider in the hospitality industry, especially once you have completed professional qualifications such as a hotel management degree. alvarez/E+ via Getty Images High-paying hospitality careers are in demand because they appeal to a lot of people.

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LuxUrban Hotels Inc. partners with Rebel Hotel Co.

Hotel Business

which utilizes a long-term lease, asset-light business model to acquire and manage a portfolio of short-term rental properties in major metropolitan cities, has entered into a strategic partnership with Rebel Hotel Company , a full-service, technology-focused hospitality management company. LuxUrban Hotels Inc.

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Skyrocket your business with these marketing strategies for tourism

Les Roches

All of the top hotel brands are masters of tourism marketing, and whether you want to climb the ladder in hospitality management or start your own hotel , you’ll need to, at the very least, know the basics of tourism marketing.

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How to excel as a sales and marketing director

Les Roches

Sales and marketing are exciting and rewarding fields in travel, tourism and hospitality. There are many roles in hospitality management that allow you to work as part of the fast-paced world of sales operations and marketing campaigns, such as sales manager, event management or marketing manager.