article thumbnail

What is brand strategy in marketing?

Les Roches

Understanding brand strategy Brand strategy refers to the long-term plan devised by a company to establish and differentiate its brand in the market. It is a comprehensive framework that guides how a brand is positioned, perceived and communicated to its target audience.

article thumbnail

Boost your revenue: proven hotel sales strategies

Les Roches

By accounting for internal factors (renovations) and external ones (seasonal trends), you can create optimal pricing structures that drive well-timed sales as well as limit lost income from vacancies. Set clear expectations for your sales team Effective­ communication and clear expectations are­ essential in hospitality.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Empowered leaders: Female forces in hospitality and real estate

Boutique Hotel News

With a background in marketing and communications, she has held roles at the Crown Prosecution Service, Hackney Homes and the Silvertown Partnership. To begin with, the deal comprises a portfolio of 12 hotels – 10 of which fall under the renowned Ace Hotel brand. $85

article thumbnail

Everything you need to know about a hotel PMS and what it does

SiteMinder

Cloud-based PMS solutions are a superior way to automate and accelerate all the important processes at your hotel including; Taking and confirming bookings, Managing reservations, Generating bills and reports, Check-in/out, Room transfers, Checking/editing availability, Guest communication. Manage your distribution.

article thumbnail

High paying jobs in hospitality: what to expect and how to prepare yourself

Les Roches

You’ll be looking at supply vs demand, expenses and different pricing strategies. To work in this field, you’ll need analytical and mathematical skills as well as management skills. You can also look at lower-level jobs where you can pay your dues and work your way up to management roles.

article thumbnail

Skyrocket your business with these marketing strategies for tourism

Les Roches

Masters in luxury brand management Travel agencies offer an avenue to improve booking opportunities South_agency / E+ Via Getty Images Forging relationships with travel agencies can be an important part of your tourism marketing strategies. Market researchers analyze trends and consumer behavior to inform strategic decisions.

article thumbnail

Why restaurants fail: Make sure you do not make these 38 mistakes

Lithos POS

Planning is an important responsibility of any restaurant management. As a growing brand, management needs to have an understanding of what to achieve in the future and where to take the business from. Inefficient activities between team leaders, supervisors, and managers can lead to a bad team. No Precise Planning.