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Maximize Return on Experience (ROE) with Data Driven Marketing

Revenue Hub

The properties that have meaningfully increased their direct booking rates, overall loyalty and guest satisfaction have done so by fully committing to a data-driven approach that forges memorable moments across every interaction point along each guest’s journey. use their phones exclusively during the research phase of their travel.

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How Hotel Market Segmentation Enhances Business Success

Revenue Hub

It enables properties to differentiate themselves from the competition by catering to specific audiences, helping to position themselves better for specific traveler profiles, thus creating a competitive advantage. They may be walk-in guests, same-day bookings or guests who book a few days in advance.

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How to Optimize the Distribution Mix

Revenue Hub

One example is when a front desk employee receives an inquiry for a hotel room that is fully booked; the employee will tell the guest that the hotel is fully booked and then do nothing else. It is even worse in hotels with extensive meeting spaces when employees tell the customer that the hotel is fully booked.

Book 78
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Maximizing Return on Experience (ROE) Through Data-Driven Marketing

Revenue Hub

The properties that have meaningfully increased their direct booking rates, overall loyalty and guest satisfaction have done so by fully committing to a data-driven approach that forges memorable moments across every interaction point along each guest’s journey. use their phones exclusively during the research phase of their travel.

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What is discount pricing? Strategy and examples for hotels

SiteMinder

Discount pricing strategy examples Each discount pricing strategy serves a unique purpose and caters to different market demands. Offer lower rates for guests booking multiple rooms, ideal for group travellers or event attendees. Example: A 10% discount for bookings of 5 rooms or more. OTAs OTAs are a double-edged sword.

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Strategies for Ancillary Revenue Success in Hotels

Revenue Hub

Such revenue can come from various sources, including: Food and Beverage: Restaurants, bars, in-room dining, and catering services can significantly contribute to ancillary revenue. Offering diverse dining options, themed events, and unique culinary experiences helps attract guests and drive F&B sales.

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Understand your Guest and Capture Revenue Beyond the Room

Revenue Hub

In this case, if Jane is traveling with her husband and their children, she may be interested in paying more for connected rooms, activities that apply to different ages, special events, and ancillary services that apply to families. “As a result, technology will be even more critical in a property’s success.”