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What is discount pricing? Strategy and examples for hotels

SiteMinder

What is discount pricing? Discount pricing is a revenue management strategy where prices are lowered temporarily or for certain conditions to attract guests and boost occupancy rates. By offering discounted prices, hotels aim to increase demand, especially during off-peak periods, without compromising on profitability.

Pricing 59
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How Hotel Market Segmentation Enhances Business Success

Revenue Hub

By identifying where the business is coming from and what motivates guests to complete a purchase, you can better define effective pricing strategies and target your offer to meet their needs. Transient Transient travelers are FITs or business travelers who typically book last minute directly through the hotel, travel agent, or an OTA.

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How to Optimize the Distribution Mix

Revenue Hub

One example is when a front desk employee receives an inquiry for a hotel room that is fully booked; the employee will tell the guest that the hotel is fully booked and then do nothing else. It is even worse in hotels with extensive meeting spaces when employees tell the customer that the hotel is fully booked.

Book 82
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There’s Big Money for Hotels on Diwali [No Kidding]

eZee Absolute

Be strategic about the pricing. Host a special event. Every year, during Diwali, the global hospitality industry witnesses a great surge in bookings. The same report also stated that there has been a 22% increase in domestic travel bookings during the same time of the year. Be strategic about the pricing.

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Product vs service: unveiling key differences

Les Roches

The term ‘guest’ conveys a sense of hospitality, emphasizing the warm and personal approach adopted when catering to their needs Customer service is a broader concept that applies when someone purchases goods or services from a business. A clear grasp of products and services can lay the groundwork for successful marketing strategies.

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Customers vs consumers and their impact on hospitality

Les Roches

Similarly, someone attending a party and eating the catered food is a consumer, even if they did not pay for or select the catering package. Special events such as weddings will usually have only a handful of customers but many consumers. Both these types of consumers need to be considered.

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The Complete Guide to Creating a Winning Restaurant Newsletter (+Real Examples)

7 Shifts

If you're catering to young customers looking to make the most of the weekend, use words and visuals that carry a “ seize the day” vibe. Special events such as birthdays and anniversaries also show how much you care about them. From policy changes to price—news is best served in newsletters. Business updates.