eZee Absolute

AUGUST 31, 2022

Host a special event. Spread the word through marketing. To help you master hotel room pricing, here are two of my favorite blogs on the topic. Host a special event. And if they are staying at your property, they would expect something special. Spread the word through marketing.

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MBB Hospitality

MARCH 18, 2019

If you own a business, especially a restaurant in today’s competitive markets, then a good social media strategy is a must. Here’s your guide to social media marketing for restaurants. If you have a food truck, it is a great place to announce special events and changes in your business hours or daily specials.

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SiteMinder

OCTOBER 15, 2023

Dynamic pricing is a pricing strategy for hotels that involves changing room rates daily, or even within the day based on real-time market conditions. This pricing option is well suited in today’s market and is one many hoteliers opt to use. Table of contents What is the difference between static and dynamic rates for hotels?

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Pricing Definition Book Marketing 59

7 Shifts

NOVEMBER 9, 2022

When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Email newsletters are often the first marketing medium to break the news.

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Restaurant Engine

FEBRUARY 8, 2023

What’s more, you also know that social media marketing is vital in today’s digital world. Finally, don’t forget to share all your YouTube videos on your website – your blog is a great place to do this. #4: On Pinterest, focus on sharing your dishes, recipes, and even blog articles about your restaurant.

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SiteMinder

OCTOBER 10, 2023

Hoteliers utilise discount pricing to fill rooms during slow seasons, entice loyal customers, or to stay competitive when market conditions change. Discount pricing strategy examples Each discount pricing strategy serves a unique purpose and caters to different market demands.

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EATER

MARCH 23, 2021

A trunk-size folding table and chairs made me a better parent — or at least a cleaner one Here’s how much I love lunch: I used to run a blog called Midtown Lunch , dedicated entirely to eating lunch in the worst New York neighborhood to eat lunch in. Let’s watch Biggest Little Farm , and then go buy stuff from the farmers market.

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SiteMinder

OCTOBER 10, 2023

Segment market Market segmentation involves categorising your target audience based on various criteria like demographics, booking channels, or purpose of visit. By understanding which segments bring in the most revenue, you can tailor your marketing and pricing strategies to attract and retain these valuable customers.

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SiteMinder

DECEMBER 7, 2023

This process requires continuous analysis of market trends, booking patterns, and competitor strategies. It’s not just about setting the right price, but also about adjusting it in response to market changes. Hotel rate management is the process of strategically pricing rooms to attract guests while also maximising revenue.

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Lithos POS

DECEMBER 19, 2023

His duties include executing marketing strategies, recruitment, and hiring, ensuring food quality, staff training, and maintaining effective communication between the administrative team, kitchen staff, and front-of-house employees. Effective Marketing Restaurant businesses are one of the competitive industries.

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Synergy Suite

MARCH 7, 2023

In this article, we’ll explore what a restaurant reservation system is, what the benefits can include, and then provide some examples of the top restaurant reservation systems currently on the market. This data can inform marketing strategies, menu adjustments, and overall business decision-making.

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SiteMinder

OCTOBER 20, 2022

In this blog post, we explore how Airbnb as a distribution partner to hotels is different, what Airbnb competitors are out there and what alternatives hoteliers might want to consider in order to diversify their reach using channel managers. Perhaps the question never should have been about competition, but about distribution.

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SiteMinder

AUGUST 29, 2023

This blog will investigate the myriad different hotel costs that all hoteliers should understand at a fundamental level, before delving into tips, tricks and techniques on how to cut those costs and stop them from sapping profits and stunting your hotel’s growth. The same principle applies to how many people are in a room.

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Les Roches

MARCH 16, 2023

The types of holidays and trips they specialize in: Often, a client that requests the support of a luxury travel advisor is wealthy and will have a considerable budget. They may be looking to book a trip for a honeymoon, wedding, or special event.

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Lithos POS

SEPTEMBER 27, 2023

So you can use the data for personalized marketing efforts. You can use the customer report for various loyalty programs such as points-based loyalty programs, tiered loyalty programs, punch card loyalty programs, discounts and coupons, online and mobile loyalty programs, special event discounts, and feedback and review programs.

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SiteMinder

OCTOBER 5, 2023

This section lets you adjust room rates, offering flexibility in response to changing demand or special events. Beyond just presenting data, Rev+ provides rate recommendations based on various market factors. It also offers insights into local events and peak travel periods, which can be useful for adjusting pricing strategies.

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Synergy Suite

OCTOBER 19, 2023

These insights enable them to adapt pricing, menu offerings, and marketing strategies to better align with customer expectations and market conditions. This information is invaluable for tailoring marketing strategies, menu offerings, and upselling techniques to specific customer segments.

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MBB Hospitality

APRIL 24, 2019

This is where restaurant promotions come in – they give you the unique power to reach your target market and keep them loyal to you. Thankfully, marketing a food business these days has become a tad easier due to social media. Result: Positive mention of the brand to Shankman’s 100K+ Twitter followers and his blog.

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Synergy Suite

APRIL 11, 2023

The increased visibility helps you tap into new markets and attract a diverse customer base. Marketing and Promotion Back in the 1990’s Bill Gates stated: “If your business is not on the Internet, then your business will be out of business”. Consider that your website is the home base for your marketing and promotional efforts.

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SiteMinder

OCTOBER 10, 2022

Falling short of your competitors when it comes to guest experience, accommodation standards or your marketing and advertising strategy can quickly lead to lost revenue. The company is the recognised leader in hotel industry benchmarking and provides market data including supply and demand and market share information on a global scale.

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Synergy Suite

OCTOBER 5, 2023

By reviewing and understanding certain aspects of revenue data, restaurant owners and managers can make informed decisions, adapt to market trends, and continually refine their business strategies to ensure sustained growth and profitability. Understanding your revenue data is essential for making informed decisions.

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SiteMinder

NOVEMBER 30, 2023

They analyse market trends, competitor prices, and historical data to suggest the best room rates at any given time. By automating the dynamic pricing strategy, an RMS helps hotels stay competitive and profitable, especially during peak seasons or special events.

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Synergy Suite

DECEMBER 7, 2023

Competitive Advantage In a competitive market, a higher revenue per seat can set your restaurant apart. It helps you identify trends, measure the impact of pricing changes, and assess the success of marketing initiatives. Seasonal Variations: Consider how average cover fluctuates with the seasons, holidays, or special events.

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Synergy Suite

OCTOBER 12, 2023

Gross profit margin measures the profitability of a restaurant’s core menu items after the cost of goods sold is considered, but operating profit goes further by accounting for costs like labor, rent, utilities, marketing, and other overhead expenses. Promote high-margin items through marketing and menu placement.

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Synergy Suite

NOVEMBER 2, 2023

Monitor overtime expenses and the use of additional labor resources during peak times or special events. Analyze wage rates and compare them to market averages. Adjust employee compensation as needed to remain competitive without sacrificing profitability.

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MBB Hospitality

MARCH 27, 2019

There are plenty of small restaurants that thrive and do well in today’s market. So if you are not an expert at marketing for example, what should you do? To reward them, offer special incentives like discount coupons, special happy hours and other special events. Cookie Dough Shop. Build your A-Team.

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