Revenue Hub

NOVEMBER 30, 2023

In this case study, we dive into the journey of a Hotel Management company located in the US that faced initial setbacks with their Facebook Ads efforts and how a strategic and complex approach led to remarkable success in driving bookings for their Branded Hotel. Utilizing both video and image ad formats to maximize engagement.

Book 84

Book Marketing Article 84

Horizon Hospitality

JUNE 6, 2023

Talent acquisition costs like job advertising, hiring manager average hourly rates devoted to filling a role, background checks and assessments, etc. Contact us to learn more. However, before calculating, you will need to find your “Average Cost of Replacement” And that is not so simple.

Accounting 246

Accounting Hospitality Management Pricing Information 246

Modern Restaurant Management

AUGUST 18, 2020

“We feel that once they try us once, they will be hooked and they are a customer for life. . “We feel that once they try us once, they will be hooked and they are a customer for life. We advertised in local papers, supporting youth sports and wrapping our vehicles.

Marketing 193

Marketing Catering Pricing 193

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 199

Marketing Communication Maintenance Budgeting 199

EATER

NOVEMBER 6, 2023

The victim had a heart condition and avoided caffeine, but her family claims in a wrongful death lawsuit against the restaurant that the drink was not advertised as an “energy drink.” But, potentially dangerous and deceptive advertising aside, when did food brands start thinking everyone wanted to be hyper-caffeinated all the time?

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Modern Restaurant Management

FEBRUARY 1, 2023

The key here is in understanding the two types of advertising – traditional v. Traditional job advertising allows you to have a fixed budget while using old job data to inform decisions as to where to post your jobs. Programmatic job advertising takes a profile-driven data approach. What do they want?

Budgeting 186

Budgeting Training Scheduling Pricing 186

Hospitality Magazine

APRIL 15, 2024

With Vietnamese culture, food is the love language — we don’t use words of affirmation like, ‘I love you’ or hug — I’m not kidding!” We didn’t really advertise, but we still had a line down the street on one of our first days and we sold out,” says Richards. laughs the chef. So, what’s The Little Rickshaw’s soul? I don’t know.

Front of House 130

Front of House Book Accounting Training 130

Revenue Hub

MARCH 14, 2024

Many hoteliers are willing to spend significant amounts on marketing campaigns, flashy advertising, meta search engines, and more, when in reality the first thing to invest in is essentially their own “home”, aka their website. Metaphorically, asking users to book is akin asking them to marry us. We want bookings, right?

Book 94

Book Article Marketing 94

Hotel Business

MAY 17, 2023

“This is a tremendous opportunity to position Marriott as a complete travel marketplace that will inspire and deliver transformative travel experiences for consumers whether they want to book a hotel or vacation rental, go cruising with us or indulge in once-in-a-lifetime Marriott Bonvoy Moments and more.” and London.

Marketing 100

Marketing Brand Management Book 100

Modern Restaurant Management

JANUARY 21, 2021

Many restaurants are using QR codes to provide their guests with a mobile menu they can access through a phone camera. The pandemic won’t be with us forever, but social distancing, in some capacity, just might be our reality for the foreseeable future. Advertising Advantage. Social Distancing Solution.

Information 117

Information Marketing 117

Serviced Apartments

FEBRUARY 9, 2024

US: Expedia Group has confirmed that Ariane Gorin , the company’s president of Expedia for Business, will take over from outgoing incumbent Peter Kern as CEO on 13 May. “It’s an exciting time in the company’s history, and I’m energised by the opportunities ahead for our employees, travellers, and partners,” she added.

Book 52

Book Marketing 52

Hotel Owner

MARCH 1, 2024

The Mole Resort launched last summer following a £25m development by L+R Hotels which has a portfolio spanning the UK, Continental Europe, the US and the Caribbean. We are beginning the year in a strong position with a bold marketing strategy which includes TV advertising. 2024 will be a significant year for The Mole.”

Marketing 52

Marketing 52

STAAH

SEPTEMBER 19, 2023

When used together, they can significantly improve a hotel’s online visibility, attract more potential guests, and ultimately increase bookings. 3) Website Traffic : Improved SEO can drive organic (non-paid) traffic to your website, reducing your reliance on paid advertising.

Marketing 79

Marketing Blog Budgeting Book 79

EATER

DECEMBER 18, 2020

The ads of the late 1970s and ’80s were so a part of the culture that they didn’t even feel like advertising Every year during the holidays from 1982 to 1991, McDonald’s would air a commercial that, thanks to its consistency, has become as synonymous with Christmas as candy canes and reindeer. It’s like a Jesus parable. she asks me. “My

Marketing 118

Marketing Book 118

Revenue Hub

JULY 24, 2023

From conquering search engine rankings to optimising advertising campaigns. Optimising SERP Ranking with Keyword Research: Keyword research is a vital component of SEO, it identifies and analyses specific words or phrases that people search for when using search engines. So, what is SEO?

Marketing 92

Marketing Blog Article Book 92

Hotel Owner

NOVEMBER 14, 2022

Our “normal” is one of knock backs, let downs and dishonesty, and this sadly continues today, providing us a constant source of stress. Like us, you’ll be let down and you need to be ready for that inevitability – nobody warned us. My second piece of advice is to be alert to your shining stars.

Book 105

Book Marketing Accounting Training 105

Revenue Hub

APRIL 22, 2024

It’s no wonder that hoteliers report that hotel metasearch advertising produces some of the most impressive returns of any channel. The promise of metasearch is that it offers us a chance to flip tradition on its head and run a truly revenue-focused approach. Opportunity maximized.

Budgeting 105

Budgeting Book Presentation Marketing 105

Revenue Hub

JULY 25, 2023

We’ve all, in some form, likely participated in the creation of UGC ourselves (yes, even those of us who leave “influencer” off our resumes). More importantly, UGC feels authentic – not contrived or strategically curated in the way a billboard advertisement or traditional marketing campaign often does. And guess what?

Book 84

Book Article Marketing 84

Smart Brief Hospitality

OCTOBER 17, 2022

The first-of-its-kind partnership will bring at least one bike to approximately 5,400 properties in the US this year. Hilton is adding Peloton bikes to its hotel fitness centers across the entire portfolio. The move comes as hotel brands, including IHG and Marriott , increase the focus on wellness when it comes to amenities. .

Article 104

Article Marketing 104

Revenue Hub

AUGUST 25, 2023

Whether it’s booking a trip or just doing some online shopping, in today’s fast-paced world, most of us want to find and get exactly what we are looking for as quickly and painlessly as possible. Therefore, using guest data to create personalized experiences might raise eyebrows for some folks. That cost is data.

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Article Information Book Events 78

Horizon Hospitality

NOVEMBER 8, 2022

These laws range from requiring salary ranges in job advertisements to mandating that companies share current pay ranges with any employee who requests them. Contact us to learn about our process! Starting in January 2023, Rhode Island, California and Washington will join the growing list of states with pay transparency laws.

Information 130

Information 130

Modern Restaurant Management

MAY 5, 2022

Cryptocurrency has real-world applications in the food industry, with restaurants using it to create new and exciting foods for their customers and find ways to use crypto as payments. Examples of Crypto Restaurants in the US. As well as this, the company also announced it would unveil its payment app soon!

Pricing 184

Pricing Information Marketing Events 184

Revenue Hub

DECEMBER 9, 2022

Most of us start our initial research for everything on Google. Back in June, a Google spokesperson told Search Engine Land : “We’re streamlining this process to help more advertisers utilize hotel ads, and activate them more quickly. Where do most travelers begin planning their trips? Is it on Booking.com, Expedia or TripAdvisor?

Accounting 65

Accounting Pricing Article Information 65

Hotel Owner

AUGUST 8, 2023

Oston said: “I was looking for a new career move and when I saw the spa jobs advertised at English Lakes Hotels, I thought it would be exactly the right sort of challenge for me. During our first few weeks, we’ve also had the chance to work with different members of the team across the spa and the resort.

Customer Service 98

Customer Service Training Events 98

Hotel Business

APRIL 19, 2023

Expedia Group Media Solutions , Expedia Group’s global travel advertising platform, has unveiled a new media platform , the first advertising and travel technology platform of its kind that gives travelers the tools to shop and book travel as they are watching travel content, making entertainment tourism bookable, the company reports.

Travel and Tourism 52

Travel and Tourism Book Marketing 52

Hotel Business

FEBRUARY 9, 2024

In that role, she led the company’s global supply partner group, advertising business and B2B partner network. Ariane Gorin is a superb executive that all of us at Expedia Group and our board have worked with for 10 years,” said Barry Diller, chairman/senior executive, Expedia Group.

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69

Modern Restaurant Management

AUGUST 7, 2020

We used a blend of local PR, paid social advertising and social influencers to help spread the word that Meson was open and safe to visit. As COVID cases increased in Puerto Rico we rolled out a lot of the same tactics we used in our U.S. presence allowed us to better plan for the Puerto Rico stores. as cases were rising.

Accounting 166

Accounting Training 166

Revenue Hub

MARCH 14, 2023

Hoteliers can put their resources to good use and drive ancillary revenue, while guests get the opportunity to tailor their experiences to their actual needs. That’s what people truly want from us. This, in return, helps to strengthen your word-of-mouth advertising even more. With upselling, hoteliers can change that.

Article 81

Article Communication Book 81

Hospitality Magazine

OCTOBER 31, 2022

PORTRAITS, ADVERTISING, COMMERICAL, PHOTOGRAPHY. The realms of food and drink are intrinsically linked, constantly merging with each other throughout almost every meal. Think beer and wings, Champagne and oysters or Shiraz and steak. Josh Niland’s 18-seat restaurant Saint Peter is nothing short of experiential.

Presentation 246

Presentation Magazine Events 246

Social Hospitality

FEBRUARY 20, 2024

It’s about going beyond conventional advertising techniques to tell stories that capture the heart and soul of your company. It goes beyond mere advertising or posting updates. The impact of social media storytelling is powerful as businesses strive to create content that resonates with their audience.

Marketing 52

Marketing Communication Presentation Information 52

Hotel Business

SEPTEMBER 21, 2023

In 2023 we will spend over $120 million in advertising and promotions,” he added. “We We currently have 232 Best Western hotels and 37 World Hotels in the international pipeline…Our team is focused on the retention and growth of hotels around the world, and as you saw, many great hotels have joined us.”

Brand Management 59

Brand Management Training Marketing Events 59

STAAH

JUNE 20, 2023

Using the right tools, i.e. channel manager to stay connected with these platforms is critical to digital success. GDS is an important indirect path to advertise your product and services. Depending on the keywords being used, typically organic users are high-intent users who are ready to book or in a deeper planning phase.

Book 88

Book Download Presentation Marketing 88

Modern Restaurant Management

OCTOBER 16, 2023

At that time, we used our online survey* of U.S. With the COVID impacts behind us, people are back in restaurants but as the CNN article stated, it is different. Restaurants need to know their audience to ensure they’re catering to the people who are most likely to visit, while minimizing wasted advertising dollars.

Pricing 209

Pricing Catering Article 209

Revenue Hub

MAY 24, 2023

NB: This is an article from Lodging Interactive However, despite the numerous claims that Facebook is dead, the social media giant continues to thrive, especially when it comes to advertising and marketing within the hospitality vertical. However, Facebook has consistently maintained a growing user base, with over 2.96

Marketing 82

Marketing Article Pricing Book 82

Hotel Owner

JUNE 23, 2023

Can you tell us about your career leading up to The Other House? After graduating from university, I went into advertising. After graduating from university, I went into advertising. I was really interested in the marketing and branding side of advertising, and I will say I was also attracted to the bright lights of London.

Marketing 104

Marketing Pricing Definition Budgeting 104

Modern Restaurant Management

OCTOBER 10, 2022

I had never done this before but I must say that it really brought everyone together and reminded us all of what is really important in life. I am not advertising for this very important position. The first thing we did after we got over our initial shock was to put together a Go Fund Me to help his family in their time of need.

Scheduling 199

Scheduling Article 199

Modern Restaurant Management

DECEMBER 21, 2020

Digital advertising will become high priority. Whereas TV was a big part of the advertising mix for national chains and larger regional chains, the shift to off-premise will force restaurant brands to much more heavily lean into digital advertising channels than ever before. We’re starting to see this with White Castle.

Marketing 169

Marketing Accounting Communication Training 169