Revenue Managers: Yes It’s a Seller’s Market But Don’t Get Greedy
Revenue Hub
MAY 3, 2024
As we waited for the promised wave of demand to arrive, we realized we had misjudged the market’s profile. Firstly, our city is a drive-in market; guests don’t stay for three nights for special events. Not having anticipated this when setting our pricing strategy, we priced as we had in 2013 and 2014.
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