AAPI community takes notice when brands market to them
Smart Brief Hospitality
MAY 12, 2024
While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. trillion in 2024, growing 314% between 2000 and 2019, far exceeding the increase in purchasing power of all other racial and ethnic groups over the same period.
Let's personalize your content