Revenue Hub

JULY 20, 2023

Search engine optimization (SEO) should be a go-to strategy for hotel marketing, especially to increase direct bookings – but it isn’t. Keyword research involves identifying relevant keywords and incorporating them strategically into website content, including titles, headings, meta tags, and descriptions. on average.

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Modern Restaurant Management

APRIL 15, 2022

Make sure you only use the right hashtags on Instagram and avoid generic tags. Using too many hashtags as part of your Instagram marketing strategy can also lead to your content being marked as spam. A good hashtag strategy will also improve the optimization of your content.

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STAAH

JUNE 13, 2023

A well-designed and optimized hotel website can significantly boost direct conversions. Optimize page load times to enhance user experience. 2) Use Visuals and Compelling Content Visually appealing imagery and compelling content can greatly enhance the user experience and encourage direct bookings. Avoid any frustration.

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Modern Restaurant Management

JULY 14, 2021

There are thousands of long-tail job boards focused on specifically restaurant, hospitality, or retail jobs that leverage sophisticated search engine optimization to attract the most relevant candidates (i.e., If you don’t actively drive traffic via advertising then nobody will see your content. experience already).

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Revenue Hub

APRIL 11, 2023

SEO (search engine optimization) is used to increase a website’s page ranking (visibility) and conversion value within the organic listings in the search engine results page. You must have relevant, accurate & high-quality content on your website. Let’s first get an understanding of what each of these terms means.

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Restaurant Engine

MARCH 15, 2023

1: Pay Extra Attention to SEO Search engine optimization can help you drive traffic to your website. Paying attention to SEO means you are actively working to optimize your site for search engines. Create exciting and relevant content using keywords. Ask them if they will share your post on their social media and tag you.

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Social Hospitality

JULY 1, 2022

When optimized properly, TikTok can be pivotal to business growth , especially if you’re targeting young demographics. They know exactly who they’re trying to reach and tailor their content accordingly. However, a lack of high-quality audio and video often causes viewers to skim over your content. . Use Hashtags.

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Hotel Owner

MARCH 15, 2023

Consider digital marketing, social media, and content marketing to build your brand and drive bookings. Share captivating content, promotions, and real-time updates to foster interest and build your brand’s online presence. Include startup expenses, operational costs, and projected revenue to create a clear financial roadmap.

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Modern Restaurant Management

OCTOBER 31, 2019

If you are struggling with content for social media, running a contest can spur photographic masterpieces. More content at a person’s fingertips can definitely drive sales and drive interest. Promotions help get first time customers in the door. Yelp , TripAdvisor and Google Maps nowadays push direct traffic.

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Definition Reservations Blog Article 128

Les Roches

MARCH 23, 2023

For example, a luxury hotel looking to attract high-end clientele may want to invest in glossy print advertising, while an economy-class hotel might focus more on digital marketing methods like email campaigns and website optimization. Websites should be updated regularly to ensure content is relevant, fresh, and engaging.

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Revenue Hub

JULY 19, 2023

This, in turn, leads to a higher impact and a reliable return on ad spend, allowing you to optimize your marketing resources. Custom Labels for Metasearch Marketing Campaigns When managing metasearch campaigns for numerous properties, labeling, or tagging features become essential.

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Revenue Hub

MARCH 24, 2023

So, whether it’s through alt tags for images, closed captions for videos, or easy-to-use navigation, making your website accessible is just good business sense. So, if your website hasn’t been updated in years, you’re missing out on valuable search engine optimization (SEO) opportunities.

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Book Information Article Marketing 73

7 Shifts

DECEMBER 18, 2020

No matter which way feels most comfortable to you, by adding video marketing to your Instagram strategy , you’ll be creating great content that people are eager to consume. The beauty of Instagram is that there are many different tools and platforms that exist to help you automate tasks that take a long time so you can optimize your impact.

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Presentation Marketing Reservations Accounting 158

Restaurant Engine

JUNE 6, 2022

Restaurant websites that optimize their beautiful images, provide alt tags, include captions, and write great content often see a surge in their search engine results pages. Google likes well defined content. So, take great photos and optimize your images, and you just may see a Google bump. #4:

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eZee Absolute

FEBRUARY 15, 2024

You need to stand out from the crowd, optimize your profiles with vibrant photos, catchy descriptions, and accurate, up-to-date information. But don’t just throw the lowest price tag out there. Effective bid management is crucial for optimizing your metasearch performance. Remember, competitive pricing is crucial.

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Blue Magnet Interactive

FEBRUARY 4, 2020

If your brand allows, build an independent website to showcase your hotel’s unique value proposition through content and imagery. As you are developing an independent website, create content that is optimized for search engines, user experience, and mobile devices.

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eZee Absolute

SEPTEMBER 11, 2023

Let’s start with the basic question— Table of Content What is Dynamic Pricing? Dynamic pricing is like a flexible price tag for products or services that can change depending on different factors. Optimizes Revenue For hoteliers, the bottom line is THE most important thing, and dynamic pricing works as a potent weapon to pursue that.

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Blue Magnet Interactive

FEBRUARY 11, 2020

Your team, or an agency partner, posts content on a regular basis and responds to comments and messages. It means being on the lookout for when people tag or mention your hotel in a post or upon virtually checking in. How does their community react to the content they publish on a regular basis? Piece of cake, right?

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Restaurant Engine

AUGUST 10, 2022

In the federal court rulings, they have cited the Web Content Accessibility Guidelines (or WCAG) version 2.1 These website visitors often use screen readers to “read” the content on your website. You know that search engine optimization (SEO) is important for your website. Machine readable content. at the AA level.

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The Restaurant Times

SEPTEMBER 22, 2021

If you add pictures to your marketing content, you stand to get 94% more views than without. With its “Get online, not in Line” tag on its website, the restaurant makes herding online easy and hassle-free. Optimize For Search Engines. This can help you build a connection with them before they ever set foot in your restaurant.

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Bed and Breakfast Coach

JULY 13, 2022

Welcome to the Digital Marketing for B&B Owners 3 part series – this is part 2 and today we’re going to cover “SEO” or search engine optimization to give it its full title. The less connection between the search term and the website content, the less Google likes it and the less they will promote those websites. And that’s it!

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Les Roches

FEBRUARY 21, 2024

Artificial intelligence (AI) AI optimizes event operations through data analysis, from predicting attendee behavior to automating part of the customer service experience , driving efficiency, and improving the personalized support that guests get at the event by taking their unique profile into account.

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7 Shifts

NOVEMBER 1, 2022

Table of Contents. It all comes down to creating new content that keeps your audience engaged and leads to a steady stream of new likes and followers that turn into customers. Vertical short-form video has quickly become a popular way to consume content, and TikTok is likely to blame. Creating an SEO-optimized website.

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Revenue Hub

MAY 3, 2023

This software integrates with your property management system and automatically figures out optimal rates based on factors such as booking data, seasonality, competitor pricing, and more. Take advantage of user-generated content. Just be sure to ask permission before sharing guest content and give credit where credit is due.

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Modern Restaurant Management

MARCH 16, 2021

From business pages posting their own content to reach a broader audience, and bloggers posting to their followers, to various reviewing platforms or methods by way of “tagging” or “checking in,”we have gone beyond paper or radio ads. Ilona Knopfler, Partner, Le Bilboquet. Social media has taken on a major role.

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The Restaurant Times

SEPTEMBER 2, 2020

You can also schedule your posts or tweets to maintain consistency in posting content. Consider running interesting contests and campaigns on Facebook, Instagram, or Twitter, such as posting user experience stories, tagging pictures, or do a check-in campaign. Ensure that your restaurant website is mobile optimized and SEO friendly. .

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Xotels

JUNE 2, 2023

Hotel SEO Marketing: The basis for being found on the world wide web Content is the king Use links to build credibility SEO Elements 3. Great Hotel Website Design is the First Step to Success Having an impressive and well-optimized hotel website is crucial for generating direct bookings. Hotel Brand Protection 4.

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Revenue Hub

MAY 26, 2023

Source: Google Helpful Content with ‘Perspectives’ With Perspectives, Google is going to deliver expert opinions or user feedback that will be sourced from conversations on popular forums and from channels such as YouTube, TikTok, Pinterest, etc. Action: Optimizing your images for visual search is imperative to grab SERP visibility.

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Article Marketing 83

Restaurant Engine

AUGUST 24, 2022

Today’s federal laws require some websites to comply with Web Content Accessibility Guidelines (WCAG). For example, if someone can’t read, they could still listen to your content if your website was accessible. You Improve Your Search Engine Optimization (SEO). A structured order to header tags and correct use of them.

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SiteMinder

OCTOBER 11, 2022

Table of contents. Instagram itself says you can now ’ see the moments you care about first ’, through the help of a highly complex algorithm determining which content Instagram believes a user would like to see. This is based on: Likelihood you’ll be interested in the content. If content isn’t relevant, users soon drop off.

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Modern Restaurant Management

MAY 27, 2022

Some users will be unable to see your email marketing image content; this is where alt text comes in. Also, not having alt tags can negatively affect your search engine rank, and when a page doesn’t render properly, the alt text appears instead, giving site visitors an idea of what they were supposed to see.

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Social Hospitality

JUNE 6, 2023

Artificial Intelligence (AI) programs can tailor your email content to each customer and social media is the perfect place to post personalized, immersive video content. You can use AI to gather data and produce hundreds of experiments like A/B testing to optimize your approach to consumer marketing.

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Marketing Blog Information Article 52

Social Hospitality

JUNE 6, 2023

Artificial Intelligence (AI) programs can tailor your email content to each customer and social media is the perfect place to post personalized, immersive video content. You can use AI to gather data and produce hundreds of experiments like A/B testing to optimize your approach to consumer marketing.

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Marketing Blog Information Article 52

Lithos POS

OCTOBER 18, 2023

Traditional POS systems come with a hefty price tag, using POS software for Android devices is a more cost-effective choice. The design of these devices is optimal, and major brands like Samsung, Motorola, Xiaomi, Nokia, and more offer them. This is one of the reasons people use Android POS software. Approximately 3.6

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Modern Restaurant Management

AUGUST 5, 2020

Early adopters such as Think Food Group and Farmers Restaurant Group have been able to leverage GoTab to optimize their servers’ work and interactions with customers to ensure a better guest experience.

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Server Marketing Bookkeeping Document 211

7 Shifts

MARCH 30, 2022

Table of Content. Put up cool wall art and include information about a hashtag and your restaurant's social media accounts so that users know what to tag. The idea is to encourage existing followers to tag friends and share the page's content with them. Optimize Your Presence on Google Maps.

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