Hospitality Net

APRIL 22, 2024

Pulsar Media, the Geneva-based agency specialized in corporate communications, crisis management, and thought leadership, today announced the launch of Typr, a unique generative AI tool designed to improve and accelerate content creation for communication professionals and thought leaders.

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Communication 105

Revenue Hub

NOVEMBER 16, 2023

It’s that time of the year again, time to break out the content calendar and lay out a social media game plan for your hotel or portfolio of hotels in 2024. It’s also a great time to evaluate last year’s content calendar to find out what worked and what needs tweaking. They’re looking for what your hotel experience is going to be like.

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eHotelier

OCTOBER 10, 2023

Hyatt Hotels Corporation and Headspace announced today the expansion of the collaboration between Hyatt and Headspace to continue supporting guests’ wellbeing with new colored noise content for World of Hyatt members and guests. Science has proven that mindfulness can have positive impacts on mental health.

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SAS

JANUARY 30, 2024

3 tips for disclosing and consuming AI-generated content was published on SAS Voices by Lindsey Coombs The video of Zuckerberg purportedly saying [.] Can you believe it?

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Hospitality Net

JUNE 26, 2023

Creating relevant content that elevates your travel brand and appeals to travelers is essential to a destination’s marketing success. But in order to know whether you’re meeting your campaign goals or not, it’s important to understand if your content marketing strategy is having an impact.

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Marketing 98

Hospitality Net

MARCH 29, 2024

In today’s consumer-driven marketplace, the hospitality industry faces the formidable challenge of adapting its content strategy to meet the evolving preferences of potential guests. The task of content management is further complicated by the need to synchronise with global partners’ varying requirements.

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Book 52

Revenue Hub

JUNE 9, 2023

User-generated content (UGC) has become a powerful component of any brand’s presence and can be especially useful for hotels and hospitality businesses to supercharge their digital marketing efforts. And that’s where user-generated content comes in. We’d recommend sharing them on a regular basis to keep building engagement.

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Article Marketing Information Book 82

eHotelier

FEBRUARY 8, 2023

Marcus Theatres, a division of The Marcus Corporation, announced today that industry veteran Steve Bunnell has been appointed executive vice president of content strategy.

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Social Hospitality

JULY 24, 2023

Content is key for businesses to remain relevant and engaged and connected to their customers. Content promotion strategies are crucial for website success in this digital era. However, a revolutionary force has emerged to disrupt the content landscape: Artificial Intelligence (AI).

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Hospitality Net

JANUARY 28, 2024

Any marketing content that describes your product - in this case your hotel - must be original, authentic, enticing and believable. Your marketing content should tell a consistent "story" about your hotel’s value proposition and brand, and inspire travelers to consider and eventually book your property. This is marketing 101.

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Marketing Book 75

Revenue Hub

JULY 25, 2023

In case you haven’t noticed – user-generated content (UGC) is the latest darling of the marketing world. UGC is defined as “original content related to a product or service that is created by individuals and not by the brand itself.” Subscribe to our weekly newsletter and stay up to date Pretty straightforward, right? And guess what?

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Book Article Marketing 83

Revenue Hub

MAY 4, 2023

In short, they look for user-generated content (UGC). If you’re not yet using user-generated content to boost your hotel’s marketing, you might want to change your mind. The power of user-generated content User-generated content refers to any content, like text, videos, images and reviews created by users rather than the brand.

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Marketing Article Blog Book 86

Hospitality Net

OCTOBER 18, 2023

In the modern era of education, where information is at our fingertips and communication is instant, content marketing has become an essential tool for educational institutions to connect with their audience. In this blog post, we’ll delve into key content marketing tips tailored for the education sector.

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Marketing Blog Communication Information 74

STAAH

SEPTEMBER 19, 2023

Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing strategy. In hotel marketing, SEO is crucial for several reasons.

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Marketing Blog Budgeting Book 81

Revenue Hub

JANUARY 30, 2023

NB: This is an article from SuitePad A strong website with quality content can be a real guest magnet. Now, content optimization is a crucial step if you want to drive direct sales through your hotel website. The better your site is structured, the easier it is for visitors to find the content they are looking for.

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Article Information Book Marketing 90

Hospitality Net

AUGUST 31, 2023

In education institutions, YOU, therefore, need to embrace digital strategies like content marketing. No longer is it enough to rely on traditional methods such as generic websites, print ads, brochures, flyers, and info sessions.

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Marketing 98

Revenue Hub

APRIL 14, 2023

Did you know… the pandemic increased content usage by 207%. Content marketing is a huge piece of the puzzle when it comes to positively developing your hotel’s communications and ultimately, its success. Gather everything from brand documents to website pages to previous social media content. Set those aside.

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Marketing Communication Document Article 65

Are Morch

APRIL 27, 2023

In the world of digital marketing, content marketing has become an essential tool for businesses to reach their target audience and establish their brand identity. Here are some […] The post The Importance of Content Marketing appeared first on Are Morch, Digital Transformation Coach.

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Marketing Article 52

Revenue Hub

MARCH 23, 2023

Google might have stumbled in its Bard announcement , but it made up some goodwill (for me, at least) with another early-February release – its new search guidelines on AI-generated content. The caveats to consider when using AI for content. Staying focused on creating value with content has always been important for me.

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Article Marketing 86

Hospitality Net

NOVEMBER 20, 2023

Accenture (NYSE: ACN) has been appointed by global hospitality group Accor to support its content production capability, driving scale and establishing consistency in local and global marketing communications across its hotel brands, tailored to guests’ evolving needs.

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Communication Marketing 82

Revenue Hub

JUNE 5, 2023

This expectation should be subtly communicated in hotel and resort marketing content, perhaps through softly lit bedroom settings or sensual couple massage photos, and highlighting a high level of privacy. No wonder this type of content does not trigger excitement. Good food is a very important part of a hotel experience.

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Marketing Guest Satisfaction Communication Book 79

Revenue Hub

MARCH 16, 2023

Every day, people from all over the world spend countless hours watching video content online. NB: This is an article from Travel Media Group These pieces of digital content come from sources such as YouTube, Instagram, TikTok, Linkedin, and many other platforms.

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Housekeeping Maintenance Article Property Management 80

eHotelier

MARCH 6, 2024

Virtual experiences, interactive content, sustainability stories, and user-generated content are reshaping the way hotels connect with their audiences.

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Revfine

OCTOBER 10, 2022

Question for Our Hotel Marketing Expert Panel What advice can you offer to anyone considering a Content Marketing and/or Influencer Marketing campaign this year? The post Top Tips for Success in Content and Influencer Marketing Campaigns appeared first on Revfine.com.

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STAAH

AUGUST 23, 2023

You can now effortlessly manage, create, and update all your Booking.com listings directly from STAAH Max extranet. Direct Access : Manage directly from STAAH’s extranet. No More Logins : No separate logins for channel updates. Time-Saving : Simplifies the process and saves time.

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Accounting Pricing Information 81

Lodging Magazine

DECEMBER 6, 2022

SAN FRANCISCO—Kimpton Hotels & Restaurants, part of IHG Hotels & Resorts’ Luxury & Lifestyle Collection, released findings from a global survey on consumer sentiment on social media content of travel brands and traditional travel influencers.

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Magazine 105

STAAH

SEPTEMBER 27, 2022

While the hospitality industry is getting more automated, digital content demands time and effort to go around for creative content to attract guests. With online digital marketing tools available it can help you make your content marketing easy and effortless. They give you suggestions, word counts and grammar checks.

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Marketing Blog Training Book 80

Are Morch

JANUARY 2, 2024

One such trend is […] The post How Hotels Can Collaborate with the Right Influencer for Video Content appeared first on Are Morch, Digital Transformation Coach. The rise of social media and digital marketing created new trends to promote a brand.

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Marketing Article 59

Hospitality Net

MARCH 5, 2024

Amadeus’ new car rental offering, Amadeus Value Cars™, simplifies how travel agencies sell car rental content. With package tour operator, Anex Gruppe, as one of the launch partners, Amadeus Value Cars will help travel sellers to provide the best value option for travelers.

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Social Hospitality

AUGUST 16, 2023

As a marketer, you can unveil new horizons in your content creation strategy by creating multi-generational content. This goes against the conventional wisdom of tailoring your content towards a niche but can land you new followers, increase audience engagement, and bolster your sales volume. Today, only 20.5% of the U.S.

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Marketing Definition Accounting Article 52

Hospitality Net

MAY 31, 2023

Puzzle Partner, the leading hotel and travel technology marketing consulting firm, has been chosen as the Independent Lodging Congress (ILC) official content media sponsor and partner.

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Marketing 96

Revenue Hub

JULY 11, 2023

Subscribe to our weekly newsletter and stay up to date We’ve put together easy and actionable tips to help your hotel’s video content shine on TikTok. Text : As a visual platform, TikTok bases its SEO principles around optimising videos and image-based content. How Does TikTok Rank for SEO?

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Article Blog Information Events 68

Revenue Hub

JANUARY 23, 2023

Booking platforms can customize the information they offer depending on the buying stage, so mobile content should primarily serve top-of-funnel purposes. Read rest of the article at TrustYou The post How Review Content Can Increase Booking Conversion appeared first on Revenue Hub.

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Book Information Article 78

STAAH

NOVEMBER 16, 2022

With the new Expedia content update, you can now. Manage and create all Expedia content within the STAAH Extranet. Manage room/rate plan content information on Expedia. Benefits of Managing Expedia content from STAAH are: Gives you direct access from the extranet which means managing directly from STAAH. Saves time.

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Information 69

Hospitality Net

JUNE 20, 2023

Through these marketplaces, anyone can sell their travel services, which has increased the already overwhelming amount of content available for travelers, and further complicates their decision-making process.

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Book Marketing 98

Hospitality Net

APRIL 12, 2024

The 404-room resort in Toronto implemented Salesforce Sales and Marketing Cloud for rich guest profiles and personalized guest journeys, but needed Hapi’s experienced hospitality team to access the necessary data.

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Marketing 75

Hospitality Net

OCTOBER 10, 2023

Hyatt Hotels Corporation (NYSE: H) and Headspace announced today the expansion of the collaboration between Hyatt and Headspace to continue supporting guests’ wellbeing with new colored noise content for World of Hyatt members and guests.

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