Remove companies media upside
article thumbnail

Does Prioritizing Digital at the Expense of Direct Mail Lose Money for Restaurants?

Modern Restaurant Management

Social media companies offered ads using the same auction-style payment strategy, which is still the norm today. What many owners have yet to realize is the upside to traditional media once digital ads become expensive. Businesses took their money from traditional marketing budgets and shoved it into digital.

Budgeting 192
article thumbnail

Before Lifestyle Influencers, There Was ‘Martha Stewart Living’

EATER

And as we acclimated and assimilated, Martha Stewart Living recipes remained a constant — the pear upside-down cake from November 2001 and the chocolate caramel tart from August 2002 served as special occasion centerpieces or dessert offerings at potlucks. Now, almost everyone wants to tell us how to live.

Magazine 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Goldfish Crackers Targets Adults With Frank’s RedHot Flavor Because We Gotta Burn to Feel

EATER

Hot and spicy is the most-requested flavor for Goldfish on social media, according to a press release announcing the new product. Early on the crackers’ history, they were bar snacks, per Fast Company ; even Julia Child reportedly regularly served Goldfish as her Thanksgiving appetizer alongside her favorite upside-down martini.

article thumbnail

MRM Research Roundup: End-of-September 2021 Edition

Modern Restaurant Management

Consumers are snagging deals on social media. 52 percent say social media impacts their app downloads and usage. A quarter (27 percent) use social media to find deals and coupons. Social media heavily influences app downloads among Gen Z. Brand Engagement. Gamification draws consumer engagement. Generational.

Download 170
article thumbnail

The 10 Best Bits of Advice We Heard on Season 1 of the Restaurant Growth Podcast

7 Shifts

Your smartphone is your restaurant's media center. It's a full-on media company. Shawn is the host of not one but two podcasts— Digital Hospitality and Restaurant Influencers —and he stopped by ours to talk about creating a media brand out of your restaurant. That smartphone is your media center.

Training 179
article thumbnail

MRM Franchise Feed: Church’s Goes Hybrid and Curry Up Incentives Now

Modern Restaurant Management

The KFC Foundation, an independent 501c3 non-profit organization primarily funded by KFC franchisees, in partnership with SaverLife, a national non-profit fintech company that helps working families achieve prosperity through savings, announced the launch of MyChange with SaverLife. KFC Foundation Launches MyChange.

Marketing 203
article thumbnail

MRM Research Roundup: Mid-June 2020 Edition

Modern Restaurant Management

The upside : From the start of May to the start of June, restaurant traffic has increased roughly 32 percent. On the other hand, increase in internet penetration and rise in adoption of social media marketing are anticipated to offer new opportunities in the coming years. Bars are still down 64 percent.

Marketing 184