Revenue Hub

OCTOBER 2, 2023

NB: This is an article from Demand Calendar Whether they run luxurious resorts or small bed-and-breakfasts, hotel companies spend considerable time and effort creating annual budgets. Is there a more agile and efficient method that better aligns with today’s rapidly changing landscape? Is budgeting critical in hotels?

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Budgeting Information Article Events 83

Hospitality Net

AUGUST 22, 2023

In a groundbreaking move that is likely to reshape the Indian hospitality landscape, Cozzet Hotels & Resorts has proudly unveiled its latest venture: the “ Cozzet Collection”. The objective is to support small and medium-sized unbranded hotel owners and help them improve their technology, marketing, and business know-how.

Budgeting 83

Budgeting Marketing 83

Blue Magnet Interactive

OCTOBER 27, 2023

The landscape of the hotel industry in 2024 is evolving rapidly, with an unmistakable tilt towards the digital sphere. From the undying power of social media to the continued importance of search engine marketing, maintaining a robust online presence is no longer a luxury – it’s a vital aspect of success.

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Budgeting Marketing Blog Book 52

Revenue Hub

APRIL 23, 2024

In today’s competitive hospitality landscape, hoteliers are constantly seeking ways to stand out and attract guests. While traditional marketing tactics still hold value, Artificial Intelligence (AI) is emerging as a game-changer, offering a powerful tool to reach the right audience and maximize your return on investment (ROI).

Marketing 89

Marketing Budgeting Book Information 89

Hotel Owner

APRIL 11, 2024

To maintain competitiveness in the contemporary hospitality sector, it is not merely advisable to invest in search and metasearch advertising campaigns; it is essential to do so in a professional, performance-oriented manner, optimising investments and accurately allocating budgets.

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Budgeting Book Reservations Marketing 52

Revenue Hub

MARCH 22, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

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Marketing Book Article Budgeting 93

Horizon Hospitality

APRIL 22, 2024

It means that senior living sales professionals need a different set of skills to be successful in today’s senior living landscape. In yesterday’s market, a sales professional could expect to nurture new business for months before closing a deal. What does this mean? Now, they must be agile enough to close a sale in just a few weeks.

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Budgeting Information Communication Marketing 130

Revenue Hub

OCTOBER 4, 2023

In the ever-evolving digital advertising landscape, the hotel industry must remain up-to-date with the tools and strategies that drive success. They illuminate the interactions and marketing channels that shape a guest’s path to booking.

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Marketing Book Article Budgeting 88

Revenue Hub

DECEMBER 13, 2023

The marketing funnel refers to the journey a customer takes from ideation to execution of a purchase. This also means that marketing strategies and budgets need to adjust accordingly. To work most effectively, marketers need to be mindful of how campaigns are structured. Where did this increase in demand come from?

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Marketing Book Article Budgeting 62

Blue Magnet Interactive

DECEMBER 20, 2023

The Power of Strategic Marketing in the Hotel Industry In the fast-evolving landscape of the hospitality industry, hotels find themselves navigating through a digital realm where competition is fierce, and every click matters. Welcome to the era where strategic marketing is not just an option but a necessity.

Marketing 52

Marketing Training Book Budgeting 52

Revenue Hub

JUNE 28, 2023

In the world of hospitality marketing, data is an invaluable asset. NB: This is an article from Lodging Interactive It provides insights into customer behaviour, preferences, and interactions, allowing marketers to deliver personalized experiences. One type of data that holds immense potential is first-party data.

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Marketing Download Information Budgeting 92

eZee Absolute

FEBRUARY 15, 2024

That’s where metasearch platforms step in – like an upgrade to your usual marketing efforts. If the idea of integrating metasearch marketing sounds a bit like rocket science, fear not – this blog is here to be your trusty guide. Effective bid management is crucial for optimizing your metasearch performance.

Marketing 52

Marketing Book Pricing Information 52

Revenue Hub

MARCH 13, 2024

This surge in success really highlights why metasearch must be an indispensable part of your hotel’s marketing strategy. These figures paint a clear picture; metasearch is not just effective, it’s becoming increasingly efficient, allowing hoteliers to stretch their marketing budgets further.

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Book Article Budgeting Marketing 97

Modern Restaurant Management

SEPTEMBER 6, 2023

Without customer loyalty, it’s difficult to succeed in any business, particularly when you’re competing in a crowded landscape like hospitality. With the right consumer marketing solution, your restaurant can focus its efforts and budget on high-value customers, instead of those who’ve already churned.

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Marketing Server Information Budgeting 196

Revenue Hub

JANUARY 17, 2024

NB: This is an article from Userguest , one of our Expert Partners In this article, we’ll explore practical and effective ways for hoteliers to boost bookings and revenue in Q1 and Q2 of 2024 that align with the evolving landscape of travel and hotel trends. Harness the power of data to refine your marketing strategies.

Book 96

Book Pricing Article Marketing 96

Hotel Owner

MARCH 25, 2024

By conducting a thorough market analysis and a SWOT assessment, hotel owners can identify areas for improvement and define specific, achievable goals. Whether the aim is to modernise facilities, reposition the hotel in the market, or enhance accessibility, clarity in objectives guides decision-making throughout the project lifecycle.

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Budgeting Communication Guest Satisfaction Marketing 98

eZee Absolute

JANUARY 19, 2023

For years, hotels have been at a crossroads, trying to determine whether to handle marketing in-house or outsource it. So, the question at hand is, how can hotels determine which marketing approach to opt for? And, how to capitalize on the strengths of both in-house and outsourced marketing?

Marketing 81

Marketing Budgeting Information Scheduling 81

Revenue Hub

FEBRUARY 27, 2024

The theory focuses on occupancy and ADR in isolation, disregard market insights and online positioning, relying heavily on historical trends. Hotels following this theory often define optimal performance as achieving budgeted production by segment, regardless of market or macroeconomics.

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Pricing Budgeting Book Article 99

Revenue Hub

FEBRUARY 27, 2024

Return on Ad Spend (ROAS) is a familiar metric within the digital marketing landscape, often employed to gauge the efficiency of marketing expenditure. However, for some marketers ROAS has become the singular metric that defines whether a campaign was truly a success.

Article 94

Article Marketing Budgeting Book 94

SiteMinder

FEBRUARY 14, 2024

It enables: Market positioning and brand differentiation Adapting to trends allows hotels to position themselves strategically in a crowded market, highlighting unique selling points that resonate with current consumer interests. Otherwise they are combating inflation by choosing cheaper rooms or purchasing packages.

Travel and Tourism 59

Travel and Tourism Marketing Catering Book 59

Les Roches

OCTOBER 23, 2023

Sales and marketing are exciting and rewarding fields in travel, tourism and hospitality. There are many roles in hospitality management that allow you to work as part of the fast-paced world of sales operations and marketing campaigns, such as sales manager, event management or marketing manager.

Marketing 52

Marketing Strategic Planning Travel and Tourism Guest Satisfaction 52

Hospitality Magazine

MARCH 22, 2023

Local hospitality operators are facing pressures due to inflation and staff shortages, but the industry is feeling confident in a pre-covid landscape. The confidence index “takes the pulse of the market”, with the most recent figure sitting at 84/100 compared to 71/00 mid-last year. cents pre-pandemic.

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Budgeting Pricing Magazine Marketing 147

SiteMinder

FEBRUARY 8, 2024

According to Statista research , revenue in the Travel & Tourism market is projected to reach US$184.50bn in 2024. Meanwhile, the largest Travel & Tourism market is the Hotels market with a projected market volume of US$93.62bn in 2024. In population size, that market is made up of just over 300 million people.

Marketing 52

Marketing Travel and Tourism Book Catering 52

Boutique Hotel News

JANUARY 16, 2023

Industry leaders share their thoughts on the travel, hospitality and economic landscape in 2023. This more positive outlook is also seen in business travel, which now promises a long-awaited rebound with more than half of global company travel budgets back to pre-pandemic levels. . BHN reports.

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Pricing Marketing Budgeting Training 246

Modern Restaurant Management

FEBRUARY 1, 2023

Traditional job advertising allows you to have a fixed budget while using old job data to inform decisions as to where to post your jobs. So, when your budget is declining, your job bids become scarce and can become lost in the sea of the internet. And knowing where to market may be what sets your hiring apart from your competition.

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Budgeting Training Scheduling Pricing 189

Revenue Hub

FEBRUARY 20, 2024

In the ever-evolving landscape of online advertising, staying ahead of the curve is paramount for businesses looking to maximize their revenue while also adapting to changes in user privacy expectations. Furthermore, on Google Hotel Ads, you have the flexibility to manage your auction settings by geographic market.

Budgeting 91

Budgeting Article Marketing Pricing 91

eZee Absolute

AUGUST 10, 2023

In today’s dynamic and fiercely competitive hospitality industry, Hyper Personalized Marketing for Hotels has emerged as a powerful tool to stand out. To put it simply, hyper-personalized marketing for hotels involves delivering highly tailored and individualized experiences to customers and goes beyond traditional personalization techniques.

Marketing 52

Marketing Book Budgeting Information 52

Hospitality Net

OCTOBER 17, 2023

easyHotel, the low carbon affordable hotel chain, is pleased to announce its trading results for the first half of 2023, delivering positive results as it continues to capitalize on strong market fundamentals in the budget travel segment.

Budgeting 40

Budgeting Marketing 40

Modern Restaurant Management

NOVEMBER 8, 2023

The linchpin, however, is connecting food experiences to the promise of restaurant marketing. In the Facebook and Google era, F&B marketing budgets are increasing, which is great, but in most cases, they go beyond what is necessary. Marketing is not magic. So how do we close the gap?

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Training Marketing Pricing Budgeting 189

Revenue Hub

MAY 3, 2024

NB: This is an article from Youverse Subscribe to our weekly newsletter and stay up to date Digital identity is key to accessing services, verifying information, and navigating the ever-expanding digital landscape. This cautious approach to technology is often explained by the tight budgets and margins.

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Document Article Budgeting Property Management 85

Metasphere

APRIL 24, 2022

It is hard to market yourself as a resort in today's age of digital marketing. Especially as the landscape quickly evolves. But one channel that has stood firm amidst all of this is hotel email marketing. Many hoteliers find it challenging to execute effective marketing campaigns. Table of Content. Conclusion.

Marketing 52

Marketing Scheduling Demo Book 52

MEWS

JANUARY 16, 2023

Flexibility and availability The traveler’s experience The future of hospitality Adapting to the market Conclusion What is a hostel? They generally appeal to a younger audience on a shoestring budget who is willing to forgo privacy to spend less. Table of contents What is a hostel? How do hostels work?

Budgeting 130

Budgeting Reservations Book Housekeeping 130

Revenue Hub

OCTOBER 19, 2022

Is the PMS landscape too confusing? THE PMS EXPERTS: Uli Pillau, Founder & CEO at Apaleo Shane Robbins, Director of Product Marketing at Cloudbeds Raj Rajan, Co-Founder of miniCal Filip Kühnel, Commercial Director at HotelTime Solutions Krasimir Trapchev, CEO at Clock PMS+. Who is correct & why?

Events 93

Events Budgeting Book Marketing 93

Hotel Business

JANUARY 16, 2024

Wurzak Hotel Group has expanded its services to include third-party hotel management services for additional ownership groups in strategic markets. We are now expanding to other ownership groups while focusing on specific target markets where we have a competitive advantage and that will enable us to generate superior operating performance.”

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Guest Satisfaction Revenue Projections Budgeting Accounting 64

Revenue Hub

SEPTEMBER 20, 2023

NB: This is an article from three&six , one of our Expert Partners This move marks a pivotal moment in the digital advertising landscape, opening up an entirely new stage for brands to generate awareness amid the captivating realm of organic videos. TikTok is breaking boundaries and entering the dynamic realm of search ads.

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Article Budgeting Marketing 92

The Restaurant Times

OCTOBER 26, 2023

Instead of offering an extensive menu with a limited budget, he recommended focusing on a specific cuisine initially. He highlighted the growing importance of providing excellent customer service in a competitive market. As the restaurant landscape evolves, culinary consultancy stands as a crucial force shaping its future.

Budgeting 52

Budgeting POS Systems Customer Service Communication 52

Revenue Hub

NOVEMBER 9, 2023

Step 1: Understand the Group Booking Landscape The journey to profitable group booking management begins with understanding the landscape. Each has its own demands, booking patterns, and budget constraints. Knowing when groups are more likely to book can help you allocate resources and plan marketing efforts effectively.

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Book Pricing Guest Satisfaction Article 93