SiteMinder

SEPTEMBER 10, 2023

What is a hotel budget? A hotel budget is a financial plan that outlines the projected income and expenditures for a specific period, usually one fiscal year. The budget also accounts for all types of expenses, including operational costs, capital expenditures, and marketing budgets. Here are the steps involved: 1.

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Revenue Hub

SEPTEMBER 5, 2023

Planning the budget for your hotel is crucial for financial success. Subscribe to our weekly newsletter and stay up to date In this guide, we’ll break down everything you need to know about budgeting with revenue best practices in mind. You’ll need to address problem areas in your 2024 hotel budget. Let’s dive in!

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Revenue Hub

NOVEMBER 30, 2022

With the industry still recovering from the pandemic and inflation impacting both revenues and operational costs, what should budget 2023 consider? The unprecedented volatility has made the task of budgeting for 2023 daunting. Let’s look at a few areas you should think about when preparing the annual budget for your hotel.

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Blue Magnet Interactive

OCTOBER 27, 2023

From the undying power of social media to the continued importance of search engine marketing, maintaining a robust online presence is no longer a luxury – it’s a vital aspect of success. With a robust online strategy, hotels can tap into markets they never imagined accessing. Versatility: Digital marketing is diverse.

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Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Three Tips to Promote a Restaurant on a Low Budget. Restaurant email marketing is another cost-effective way to boost your brand. Send Relevant Emails.

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Revenue Hub

MAY 15, 2024

Today’s hotel and event salespeople work in completely different environments than most of their leaders experienced. Meeting and event booking sites have created a flood of leads, which can be overwhelming for those working in a sales role equipped and staffed for the era when leads came in by phone or website inquiry forms.

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Modern Restaurant Management

FEBRUARY 19, 2020

Hosting an event is one of the most effective ways of gaining new customers, increasing brand awareness and gaining invaluable feedback on your business. The main priority of your event should always be customer satisfaction – this is a great way to establish new partnerships and loyal customers, so why waste that opportunity?

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Hotel Owner

AUGUST 22, 2023

EasyHotel has reported a rise in occupancy levels in 2023 in light of multiple sports events across Europe. According to the budget hotel chain, the most significant boost to occupancy levels came from the FA Cup match between Manchester City and Arsenal in January 2023, where a 117% surge in occupancy was recorded against the prior year.

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Revenue Hub

APRIL 23, 2024

While traditional marketing tactics still hold value, Artificial Intelligence (AI) is emerging as a game-changer, offering a powerful tool to reach the right audience and maximize your return on investment (ROI). This can increase the conversions by two (2) fold – this is the magic of AI in hotel marketing.

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STAAH

NOVEMBER 29, 2022

With the industry still recovering from the pandemic and inflation impacting both revenues and operational costs, what should budget 2023 consider? The unprecedented volatility has made the task of budgeting for 2023 daunting. Let’s look at a few areas you should think about when preparing the annual budget for your hotel.

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Revenue Hub

MARCH 22, 2024

From OTA fees to online ads, digital marketing can eat up a chunk of the budget for independent hoteliers. But hey, good news – there’s a bunch of nifty free digital marketing tools out there for hotel marketers! Google When it comes to free digital marketing tools for your hotel, Google is your best friend.

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SiteMinder

NOVEMBER 22, 2023

What are hotel events? Hotel events transform hotels into hubs of activity and excitement. These events range from elegant corporate conferences to vibrant weddings, each offering a unique atmosphere and a multitude of opportunities. Events are a never-ending marketing opportunity and a major source of tourism.

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Hospitality Net

NOVEMBER 7, 2023

Cvent, a market-leading meetings, events and hospitality technology provider, has published the latest instalment of the Cvent Planner Sourcing Report: Europe Edition October 2023.

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7 Shifts

JULY 10, 2020

1 Set goals for the event ?? Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Set a budget ?? With your goal set, work backwards to determine your budget. Plan your staffing ?????

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Revenue Hub

APRIL 17, 2024

Rapidly advancing technology and ever evolving guest expectations have given rise to the opportunity for substantial transformation in roles traditionally siloed into the areas of marketing and revenue management. At the same time, marketing existed at the brand level and largely in the form of printed ads, collateral, and consortiums.

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Xotels

AUGUST 15, 2022

How far are you with your targets, budget, and plan of attack for next year? Did you make your new hotel budget already or are you right in the middle? Now is the time to take action to build your hotel budget plan! Hotel Budgets: Where it All Starts… The basis of the target or budget lies in a detailed demand calendar.

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Revenue Hub

JANUARY 30, 2024

A commercial strategy platform uses data from revenue, sales and marketing to identify the correlating data trends to provide insight relevant to each discipline. Revenue, sales, and marketing have their own departmental goals that determine how they are evaluated. They want marketing to spend more during times of low demand.

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Les Roches

MAY 9, 2023

With job growth for meeting and event planners expected to grow at a rate of 18% between 2021 and 2033 , now is the perfect time to consider starting a career in corporate events management. What is corporate events management? Why is corporate events management important? What are the different types of corporate events?

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Revenue Hub

OCTOBER 21, 2022

Wondering if it’s even possible for non-branded properties without massive marketing budgets to beat the OTAs at their own game, and drive more bookings to their website? NB: This is an online event conceived and produced by Jurrnee. Event Replay] appeared first on Revenue Hub. If so, how?

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Les Roches

MARCH 22, 2023

The events industry is a dynamic and exhilarating field that offers various opportunities for career growth. One of those fulfilling and exciting career paths is event planning, which offers a wide range of opportunities for creativity and problem-solving. What is event planning?

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Les Roches

JANUARY 23, 2024

As an event manager, your role is to design e­xceptional experie­nces by turning concepts into tangible realitie­s. Whether you’re alre­ady on this exciting journey or just beginning, here’s what you need to know about what it takes to create memorable events and carry out effective eve­nt planning strate­gies.

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Revenue Hub

MARCH 7, 2024

Guests in the pre-booking phase, either transient or group, have so many touchpoints throughout their journey, where do we, as marketers, start? On the other hand, a hotel may struggle in other online areas, either due to fierce competition, market economics, weak brand or product, or other internal or external factors.

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Revenue Hub

MARCH 26, 2024

When your sales and marketing teams are aligned with a mission to inspire and educate, you will effortlessly attract your future customers with information that speaks directly to their needs. Here are some strategies to help you squeeze every drop of potential from your efforts and budget. Let’s dive in!

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Revenue Hub

OCTOBER 19, 2022

NB: This is an online event conceived and produced by Jurrnee. During this event, you’ll hear discussions around the following areas: Is the PMS truly the “heart” of the tech stack? Event Replay] appeared first on Revenue Hub. Subscribe to our weekly newsletter and stay up to date.

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Revenue Hub

SEPTEMBER 11, 2023

During my many trips over the past few months encompassing the US, the Middle East, and APAC, I have seen firsthand that the groups, events, and meetings are again back in full swing. Marketing Sherpa research shows that B2B data decays at a rate of 2.1% Review internal meetings and determine the essential attendees.

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Les Roches

MARCH 23, 2023

Hotel marketing can be an incredibly important part of a hotel’s success. Effective marketing helps to bring in new customers, build brand loyalty, and increase hotel revenue. In this article, we’ll discuss why hotel marketing is an important part of hospitality management , the different hotel marketing strategies available.

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Revenue Hub

MAY 15, 2024

NB: This is an article from Demand Calendar Subscribe to our weekly newsletter and stay up to date It encompasses a range of activities, including revenue management, performance analysis, and forecasting and budgeting, each playing a crucial role in optimizing financial outcomes.

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Revenue Hub

JULY 10, 2023

NB: This is an article from Mews It informs marketing strategy, helps tailor offers and reveals growth opportunities while optimizing revenue management strategy and profitability. What is hotel market segmentation? From there, you can tailor marketing strategies, services and offerings to meet the requirements of each segmented group.

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Hotel Owner

OCTOBER 17, 2023

The UK’s luxury hotel market has been driving the hotel industry’s recovery, with record room rates and revenue per available room (RevPAR) increasing , according to RSM’s Hotels Tracker. While occupancy levels still lag behind pre-pandemic levels, many consumers are opting for budget hotels, squeezing middle-market options.

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Modern Restaurant Management

JANUARY 9, 2024

When considering expansion plans, restaurants should understand the demand in their local market as well as the competitive environment. How Restaurants Can Use Marketing to Drive Growth As restaurant work to drive growth through marketing, there are several steps that they should follow.

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Revenue Hub

MAY 11, 2023

However, it wasn’t just trips that were canceled ad nauseam over the course of the pandemic – it was also groups and events. Now, in the wake of the pandemic, we are not only seeing “revenge travel”; we are witnessing revenge events. Finally, the appetite for in-person events is, once again, omnipresent – if not insatiable.

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Les Roches

FEBRUARY 21, 2024

Step into the­ future of event planning, whe­re technology developments in the hospitality industry play a crucial role in cre­ating extraordinary experie­nces and event technology have a profound impact on confe­rences and eve­nt management. What is event technology?

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Social Hospitality

AUGUST 9, 2023

Data can be especially impactful in marketing. Instead of relying on a hunch, marketers can make informed decisions about how to inspire meaningful engagement with their target audience and create content that leads to conversions. We’re going to dive into ways you can gather data efficiently to elevate your marketing strategies.

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Revenue Hub

MAY 1, 2024

Even if a bid isn’t won, it provides a great opportunity for hotels to showcase their facilities and services to industry professionals and implement marketing campaigns for future bids. Professionals find suitable hotels via RFP and event tools or manually through hotel websites, search engines, and online directories.

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7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. What are they ordering?

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The Restaurant Times

NOVEMBER 17, 2022

The market has changed regarding what people spend their money on in recent years. To have a successful endeavor, however, you must heavily implement extreme and exceptional marketing efforts to start and end your pop-up with a splash. . How To Successfully Do Pop-up Marketing. Start Marketing at Least 7 Months in Advance.

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Hotel Business

MAY 11, 2023

By Richard Wagner With conference and events season back in full swing, hoteliers with event space may be wondering how to make the most of this prime asset to fill their venues and rooms with guests. That means properties have a huge opportunity to position themselves as the go-to venue by delivering a flawless event experience.

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