article thumbnail

Red Roof Names Zack Garib As President; Fouad Malouf to Newly Created Position Of COO

Lodging Magazine

Gharib brings more than two decades of senior management experience in franchising, operations and brand management with companies such as Marriott, Vacasa, LaQuinta by Wyndham and Highgate Homes.

article thumbnail

What is brand strategy in marketing?

Les Roches

The implementation plan should identify specific tactics, timelines, responsibilities and resources needed to execute the brand strategy effectively. If you’re interested in pursuing a career in brand management, here are steps you can take to get started.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Aimbridge names Craig S. Smith new CEO

Hotel Business

Having begun his hospitality career in hotel operations, Smith became a GM before being tapped for top executive spots in several international markets, culminating with his rise to helm Marriott’s entire international business prior to his retirement from the brand. and broaden the company’s global footprint.

article thumbnail

Study to get ahead: how to get a business degree

Les Roches

Get a great business degree Our business degrees can equip you with all the skills and knowledge needed to excel in hospitality management Bachelor degree in hospitality management Applying to business schools A significant step toward advancing your education and career in the dynamic field of business is applying.

article thumbnail

Definition of revenue growth strategies

Les Roches

Masters in luxury brand management Revenue goals Establishing clear re­venue objective­s is essential for the growth and prospe­rity of any business. These goals offe­r purpose and can function as a guide for the e­ntire organization, ensuring all departme­nts and teams are aligned towards a share­d objective.

article thumbnail

How to excel as a sales and marketing director

Les Roches

They also research strategies and analyze the success of previous sales and marketing programs to make new strategic plans. They also research strategies and analyze the success of previous sales and marketing programs to make new strategic plans. What does a sales and marketing director do?

article thumbnail

Everything you need to know about a hotel PMS and what it does

SiteMinder

Hotel management software not only benefits returning guests but the technology will allow you to reach out to new markets that would not have discovered your brand. Manage your distribution. Hotel property management system integration.