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Aimbridge names Craig S. Smith new CEO

Hotel Business

Having begun his hospitality career in hotel operations, Smith became a GM before being tapped for top executive spots in several international markets, culminating with his rise to helm Marriott’s entire international business prior to his retirement from the brand. and broaden the company’s global footprint.

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What is brand strategy in marketing?

Les Roches

The implementation plan should identify specific tactics, timelines, responsibilities and resources needed to execute the brand strategy effectively. If you’re interested in pursuing a career in brand management, here are steps you can take to get started.

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How to excel as a sales and marketing director

Les Roches

They also research strategies and analyze the success of previous sales and marketing programs to make new strategic plans. Graduates not only gain insights into guest satisfaction but also develop a strong foundation for curating marketing strategies that truly resonate. What does a sales and marketing director do?