article thumbnail

Skyrocket your business with these marketing strategies for tourism

Les Roches

Doesn’t it sound appealing to transform your tourism business from a small-scale endeavor that struggles for attention into an enterprise that is sought after, thriving and successful? What is tourism marketing? Essentially, any technique that encourages travelers to choose one particular destination over others.

article thumbnail

Preferred Travel Group adds three execs

Hotel Business

Preferred Travel Group —a family-owned company that operates global travel and hospitality brands Preferred Hotels & Resorts, Beyond Green, Historic Hotels of America, Historic Hotels Worldwide, PTG Consulting and Beyond Green Travel—has made three strategic appointments within its global and regional leadership, as well as a promotion.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

EVEN Hotels expands Texas footprint

Hotel Business

EVEN Hotels is a brand on the move in its quest to put wellness within reach for more and more travelers,” said Raul Ortiz, VP, global marketing and brand management, EVEN Hotels. No matter the reason for traveling, we are confident this hotel will become a leading choice for those visiting Waco.”

article thumbnail

Why Switzerland is an unrivalled destination to study sports and events management

Les Roches

So, the job market size opportunity is there; you just need to have the right knowledge and skills to blend into this amazing industry. Enter the world of international Sport Management Get a leg up on the international sports industry and study in Switzerland, home to many international sport federations.

Events 98
article thumbnail

Empowered leaders: Female forces in hospitality and real estate

Boutique Hotel News

Judi Blakeburn , brand director, Another Place , Watergate Bay and Beach Retreats [FC] With a career spent in hospitality marketing, Blakeburn is an expert on both the sector and the role of marketing in medium-sized businesses, and is a passionate advocate of the importance of brand and marketing at board level.

article thumbnail

Study to get ahead: how to get a business degree

Les Roches

Get a great business degree Our business degrees can equip you with all the skills and knowledge needed to excel in hospitality management Bachelor degree in hospitality management Applying to business schools A significant step toward advancing your education and career in the dynamic field of business is applying.

article thumbnail

High paying jobs in hospitality: what to expect and how to prepare yourself

Les Roches

Tourism and hospitality are major businesses and in some countries, such as Thailand, tourism has a significant impact on GDP. Hospitality is an industry that operates in almost every country in the world, which means it offers plenty of scope for travel and high-paying hospitality careers. Why work in hospitality?