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What is brand strategy in marketing?

Les Roches

Understanding brand strategy Brand strategy refers to the long-term plan devised by a company to establish and differentiate its brand in the market. It is a comprehensive framework that guides how a brand is positioned, perceived and communicated to its target audience.

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How to excel as a sales and marketing director

Les Roches

Sales and marketing are exciting and rewarding fields in travel, tourism and hospitality. There are many roles in hospitality management that allow you to work as part of the fast-paced world of sales operations and marketing campaigns, such as sales manager, event management or marketing manager.