Horizon Hospitality

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Sales Management Careers in Senior Living – What are the 3 Must-Have Traits for Success?

Horizon Hospitality

As the population of Americans aging into retirement age grows, the demand for senior living also grows. While this should mean that senior living sales professionals’ jobs are getting easier, many communities are struggling to convert leads. What does this mean? It means that senior living sales professionals need a different set of skills to be successful in today’s senior living landscape.

Budgeting 130
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Marketing Strategies for Restaurants – Weighing the Pros and Cons of User Generated Content

Horizon Hospitality

User Generated Content (UGC), which is anything that a customer shares about a brand on social media, seems to be a marketing golden ticket for restaurants. It speaks to the public’s demand for authenticity and is budget friendly. We have seen restaurants use tactics like aggressive review requests, flashy in-restaurant photo ops, and even online sweepstakes to drive more diners to post about, tag, and review restaurants.

Marketing 130
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5 Wellness Travel Trends Blurring the Line Between Hospitality and Healthcare

Horizon Hospitality

There is no doubt about it – the wellness travel industry is here to stay, showing steady growth since the end of the pandemic. However, this doesn’t necessarily mean that travelers are now flocking in droves to traditional hotel gyms and beauty spas. Travelers want to leave hotels and resorts feeling more revitalized and healthier than when they arrived.

Training 130
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The Power of “We”: Why Inclusive Hotel Workplaces See More Success

Horizon Hospitality

Hotel human resources and executive teams can make the best-laid plans for diversity initiatives, but they will never see success without truly inclusive hotel workplaces for their teams. This brings about two questions for hotel owners – “What does it mean to be inclusive?” and “Why should I care?”. Inclusive workplaces consist of employees who have a collective sense of belonging within an organization.

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How to Tell if Your Country Club Marketing is Stuck in the Rough

Horizon Hospitality

Most likely, your country club takes pride in its storied history and deep-rooted traditions. However, this commitment to tradition shouldn’t extend to your marketing tactics. To attract new demographics and engage existing members, your club should keep its communications and messaging fresh. Not sure if your country club marketing is falling behind?

Marketing 130
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The Pros and Cons of Dynamic Pricing for Restaurants

Horizon Hospitality

The hottest topic of discussion at industry conferences lately has been dynamic pricing for restaurants, a data-backed strategy that adjusts menu prices on demand. This strategy, also known as “surge pricing”, has been successful in other industries like ride-sharing and airlines, but its implementation in the restaurant industry is still up for fiery debate.

Pricing 130
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Take Your Career into Your Own Hands: 4 Tips from Hospitality Recruiters

Horizon Hospitality

If you work hard and perform well, your hospitality career will take off, right? Not exactly. While hard work is indeed the crux of a successful career, it will only get you so far. If you aren’t sure why your hospitality career has stalled despite performing well and working hard, it may be time to take your career into your own hands. Here are some of the top pieces of advice from our hospitality recruiters for when your hospitality career feels stuck: Leverage your Performance You get top mar