eHotelier

MAY 14, 2024

Not all data is created equal; only relevant information should guide business decisions. So, how do you know which data is relevant in different situations, and how can automation help you surface insights to support better decisions?

Information 253

Information 253

Revenue Hub

APRIL 16, 2024

Effective data management in hospitality transcends mere collection; it requires transforming unstructured guest data into structured, actionable insights. With the influx of data from diverse interactions, there lies a golden opportunity to leverage this information to better understand and serve guests.

Information 92

Information Article Book Guest Satisfaction 92

Revenue Hub

MARCH 22, 2024

In the contemporary landscape of hospitality industry, data-driven decision-making has emerged as a pivotal tool for maximising profitability and elevating guest satisfaction in hotels. With specific information on customer behaviour, hotels can create their offerings and promotions exclusively customised for their audience segments.

Pricing 99

Pricing Guest Satisfaction Information Book 99

Revenue Hub

APRIL 11, 2024

A data silo is a collection of data clustered away in one system, section, or department that other parts of the organization cannot access easily (for instance, if each department had their own excel spreadsheet and refused to share). Use a Strong PMS A property management system (PMS) is key to breaking down data barriers.

Housekeeping 91

Housekeeping Article Information Reservations 91

Revenue Hub

FEBRUARY 7, 2024

Data analytics can play a crucial role in identifying potential group sales opportunities for hotels. By analyzing large volumes of data, such as customer preferences, booking patterns, competitors, and market trends, hotels can gain valuable insights into the demand for group bookings.

Catering 85

Catering Book Article Pricing 85

eHotelier

JANUARY 29, 2024

Choice Hotels International, Inc. announced the closure of its last data center, making it the first hotel company to migrate its entire system infrastructure to the cloud.

Marketing 130

Marketing 130

Revenue Hub

OCTOBER 19, 2023

Guest wants and needs are everchanging, and adapting quickly to market demands and changes is crucial for today’s hotel marketers. NB: This is an article from Hotelchamp On top of that, in this digital age, it never hurts to be more data-driven in your overall business strategy. Here are some of your main sources of customer data.

Marketing 104

Marketing Information Book Article 104

Revenue Hub

OCTOBER 11, 2023

Big data refers to data sets so large and complex that it’s difficult to process and analyze them using traditional data management tools. Subscribe to our weekly newsletter and stay up to date Volume: by 2025, it is estimated that 463 exabytes of data will be created each day globally.

Article 92

Article Information Pricing Book 92

Revenue Hub

NOVEMBER 15, 2023

Hotel owners and operators are best positioned for success when they measure their business from every angle. Improved operational efficiency and maximum hotel profitability. Who uses hotel P&L data? P&L data informs better business decisions across the full spectrum of industry disciplines and stakeholders.

Article 103

Article Marketing Information 103

Revenue Hub

OCTOBER 23, 2023

There’s been a lot of buzz over the past few years about the explosion of big data. Subscribe to our weekly newsletter and stay up to date Read on to discover five pivotal reasons why data is now the heartbeat of modern hotels. In addition to the need for abundant data, the type of data you use is important as well.

Marketing 89

Marketing Regulatory Compliance Communication Information 89

Revenue Hub

SEPTEMBER 26, 2023

NB: This is an article from Revinate This is where hotel data revenue can help. Hotel data revenue is the revenue that’s generated from using the zero-party and first-party data you receive directly from your guests. Furthermore, by marketing directly to your audience, you gather more valuable customer data.

Communication 91

Communication Book Article Information 91

Hospitality Net

APRIL 10, 2024

In a recent webinar by Bookboost and its partners, industry experts delved into the transformative power of data, personalisation, and automation in the hospitality sector. The session provided interesting insights into how hotels can leverage technology to improve efficiency, guest satisfaction, and profitability.

Guest Satisfaction 74

Guest Satisfaction 74

Hotel Owner

JULY 17, 2023

From space utilisation to overdue payments, we will guide you through the essential reporting data you should be tracking and provide actionable strategies to transform data into profit. This data-driven approach allows you to adapt quickly to changing market trends, customer preferences, and competition.

Budgeting 98

Budgeting Demo Information Scheduling 98

Boutique Hotel News

MARCH 6, 2023

Worldwide: Cloud-based business intelligence company OTA Insight has launched Rate Insight+, a commercial tool which combines hotel and short-term rental data into one platform. The new short-term rental data will be available as an upgrade to the core Rate Insight product.

Pricing 130

Pricing Information Marketing Book 130

Hospitality Net

JANUARY 9, 2024

There’s been a lot of buzz over the past few years about the explosion of big data. And that explosion has created a new world of data-driven hospitality, where the convergence of hotel marketer data, analytics, and guest expectations for personalized communications and service are redefining the way hotels connect with their guests.

Marketing 87

Marketing Communication 87

Revenue Hub

NOVEMBER 14, 2023

Traditionally, hotels have used email to communicate with guests post-booking, focusing on in-stay information and building loyalty. Then there are larger, more established hotels that are looking for a new, high-value source of customer data to plug into their own CRM system so they can fully manage their own email campaigns.

Book 105

Book Article Communication Marketing 105

Revenue Hub

OCTOBER 10, 2023

What’s more, 65% of companies expect to raise budgets for meetings and events, with over half of meeting professionals anticipating higher demand for hotel rooms and meeting space into 2024. From a hotel owner or sales executive perspective, group sales provide considerable revenue. Sales teams aren’t just burdened by outdated data.

Catering 97

Catering Events Information Article 97

Revenue Hub

MARCH 24, 2023

In the hotel industry, data analytics is a trending topic – and for good reason! NB: This is an article from Knowland A data-driven strategy keeps hotels agile when it comes to revenue management, marketing, guest relations, and specifically, sales. Not Using Data? The same applies to the hospitality industry.

Accounting 90

Accounting Book Article Marketing 90

Revenue Hub

AUGUST 22, 2023

Running a hotel is like conducting an orchestra, isn’t it? To help you conduct this beautiful symphony, let’s step back and look at the broader, macro-level data trends you should be paying attention to in the realm of revenue management. Industry Benchmarks and Competitive Landscape No hotel is an island!

Travel and Tourism 83

Travel and Tourism Guest Satisfaction Book Article 83

Revenue Hub

OCTOBER 9, 2023

Having an effective data strategy is one of the most important challenges faced by hospitality businesses. NB: This is an article from Bookboost If you are wondering how can data help you make better decisions, the answer is: in more ways than you think. Now, what type of data can be useful for this purpose?

Article 89

Article Information Reservations Communication 89

Revenue Hub

OCTOBER 25, 2023

In today’s digital age, businesses inside and outside the hospitality industry are generating more data than ever before. Subscribe to our weekly newsletter and stay up to date Many management companies and ownership groups spend far too much time aggregating data and not enough time creating action plans from the analysis of that data.

Marketing 98

Marketing Article Budgeting 98

Revenue Hub

JUNE 29, 2023

This vital component is guest sentiment data. What is Guest Sentiment Data? This digital information allows hotels and hotel management companies to discover and analyze what guests say about their specific properties at a high level within a short period of time. On the other hand, the opposite is also true.

Book 92

Book Guest Satisfaction Article Information 92

Revfine

FEBRUARY 9, 2023

Data is the blood life – or oxygen – for businesses, but only if one knows how to make sense of it. The sheer volume and scale of data available to hoteliers today are immense, and operators are finding new ways of turning the overwhelming deluge of information from a curse into a blessing. The The post Where is the Data?

Information 94

Information 94

Revfine

OCTOBER 9, 2023

Hospitality is awash with data. What to Do with the Hotel Data? The sheer amount of data can be daunting, because it typically requires several The post How the Right Hotel Data Can Transform Your Property appeared first on Revfine.com.

Pricing 84

Pricing Marketing 84

Revenue Hub

JULY 24, 2023

If you’re a hotelier looking to boost profits from your venue spaces, look no further than your data. NB: This is an article from iVvy In this day and age, data is one of the most powerful revenue-boosting tools at your disposal. This helps in optimizing pricing strategies based on expected demand fluctuations.

Pricing 90

Pricing Book Events Competitive Analysis 90

Hospitality Net

MARCH 27, 2024

As the European Union gets set to introduce new regulatory frameworks governing environmental, social governance (ESG) and sustainability reporting, many hotels operating in the region face a similar problem: the efficient management and availability of trustworthy data about their environmental footprint that they can easily share with stakeholders (..)

52

52

Revenue Hub

AUGUST 24, 2023

Hoteliers and marketing executives in the hotel industry are faced with a multitude of challenges, including budgeting, marketing decisions, selecting appropriate distribution channels, and proper pricing. Subscribe to our weekly newsletter and stay up to date One solution is to optimize Marketing & Sales with data-driven measures.

Pricing 89

Pricing Budgeting Article Reservations 89

Revenue Hub

SEPTEMBER 5, 2023

In today’s hyper-competitive business environment, tapping into the power of data-driven decision-making is more crucial than ever. Subscribe to our weekly newsletter and stay up to date Yield management, at its core, is about leveraging data to optimize pricing and capacity utilization based on fluctuating demand and availability.

Pricing 105

Pricing Book Article Information 105

Revenue Hub

JULY 6, 2023

A common goal of the hotel industry’s implementation of technology is a “frictionless” experience for guests, but several hurdles remain in the way of making that reality, according to experts. He said hotels are striving to create a “seamless, customized experience.”

Information 76

Information Presentation Article 76

Hospitality Net

NOVEMBER 9, 2023

This is where hotel data revenue can help. In the perpetual quest to achieve greater market share, hoteliers constantly seek strategies to help them transcend the competition posed by online travel agencies (OTAs).

Marketing 79

Marketing 79

Revenue Hub

FEBRUARY 13, 2023

NB: This is an article from iVvy Luckily, data-driven strategies can give you a concrete foundation on which to build a superior customer experience. Here are four of the most effective ways data-driven strategies can help you improve the customer experience at your hotel. For example, what features do they use most often?

Customer Service 88

Customer Service Information Article 88

SiteMinder

MAY 6, 2024

This is according to new data from SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels. Pop star Madonna’s five sold-out Mexico City shows in April have given a significant boost to the capital’s accommodation industry.

Book 59

Book Travel and Tourism Events Reservations 59

Hospitality Net

SEPTEMBER 28, 2023

Data at your hotel is everywhere and can be a driver of your entire business strategy. It’s especially important to prioritise data as a tool in the current era of hotel commerce where traveller demands are higher than ever.

67

67

Revenue Hub

JUNE 15, 2023

Hi, welcome to another of our demo time discussions Today we are talking about the impact to hotels of combining multiple digital marketing datasets. We look at the challenges faced when trying to pull different information from multiple sources and the value of aggregating data from your website marketing, paid social, OTA efforts, etc.

Marketing 83

Marketing Demo Book Information 83

Lodging Magazine

JANUARY 23, 2023

hotel industry reported average daily rate (ADR) and revenue per available room (RevPAR) that were the highest for any year on record, according to 2022 data from STR. Hotel Performance Percentage change from 2019: Occupancy: 62.7 Hotel Performance Percentage change from 2019: Occupancy: 62.7 percent (down 4.9

Magazine 111

Magazine Marketing 111

Hotel Owner

FEBRUARY 21, 2024

So, how do we go about making our hotel more profitable? The answer is by using the ‘right’ data to drive smart decision-making, then having the communication and leadership skills to get each department to carry through the optimisation strategies that we have decided on based on the forecasted demand.

Pricing 52

Pricing Information Budgeting Marketing 52

Revenue Hub

OCTOBER 31, 2022

But what exactly is forward-looking data in the context of the hotel industry? Hotel demand forecasting using forward-looking data. Forward-looking search data is top-of-funnel information collected when consumers are still in the inspiration or ‘dreaming’ phase of the customer journey.

Book 88

Book Article Marketing Information 88