Revenue Hub

APRIL 19, 2024

Email remains a powerful tool for hotel prospecting, offering a direct line to potential clients. In fact, email marketing has a 2x higher return than cold calling. Personalization is the cornerstone of effective email communication. more likely to be opened. Keep it concise, relevant, and engaging.

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InnQuest

JANUARY 5, 2023

In this blog, we share 3 powerful tips to help you stay competitive and elevate guest experience in 2023 – Adopt Contactless Technology – One of the latest hotel technology trends in the post-pandemic era includes the rise of contactless technology. Book a demonstration of our award-wi nning hotel management software here.

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Travel and Tourism Property Management Blog Book 223

InnQuest

JANUARY 23, 2023

Customers nowadays trust big names like Expedia, Booking.com, or Hotels.com more than an actual hotel website. In this blog, we have compiled five tips to boost direct bookings. Direct bookings are reservations made directly with the hotel rather than through a third-party online travel agency (OTA).

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Revenue Hub

APRIL 10, 2024

If you’re a regular reader of our informational articles on hospitality marketing, chances are you caught our previous piece on Gmail and Yahoo’s new sender requirements. Any given email list — at least ideally — represents a customer base. So, you should be able to send them marketing emails with no problem, right?

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Communication Accounting Article Marketing 84

Revenue Hub

OCTOBER 13, 2023

It’s probably fair to say that email marketing can often be overlooked in place of some of the glitzier marketing channel favourites like social media. Sure, it’s no TikTok, but it’s relative importance within your hotel’s marketing mix really shouldn’t be underestimated. Back to the drawing board.

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Revenue Hub

MAY 10, 2024

So, given the important role that online reviews play in the booking process, it is unsurprising that there is also a direct correlation between online reputation and hotel revenue. It seems plain to see that hotel guests use and value online reputation and reviews in the booking process, which in turn has an impact on booking performance.

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Revenue Hub

NOVEMBER 29, 2022

When properly executed, email marketing for hotels opens a direct line of communication to past, present, and future guests, providing them timely, relevant information and offers – and increasing your direct bookings. FOLLOW HOTEL EMAIL BEST PRACTICES. NB: This is an article from Travelboom.

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Revenue Hub

NOVEMBER 16, 2022

Hospitality email marketing is nothing new. Hotels have been leveraging this channel to reach guests for decades. With a more strategic approach to data collection and email marketing, you can enjoy a higher ROI of both time and money. The importance of hospitality email marketing.

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Marketing Article Book 88

Revenue Hub

JULY 28, 2023

For years, email marketing has been a reliable and evergreen tool for businesses when it comes to connecting with their subscribers effectively. Email marketing is a fantastic way for hotels to promote their brand, engage with subscribers, and ultimately increase bookings.

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Marketing Book Information Article 81

Horizon Hospitality

APRIL 18, 2023

When travelers think of independent hotels, they imagine quaint B&Bs, historical community gems, and charming settings. branded hotels, and sponsored ads, how can small properties stand out? Visual platforms like TikTok and Instagram are prime locations for hotels to showcase their properties and engage travelers.

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Revenue Hub

DECEMBER 6, 2023

Segment your audience based on demographics, behaviour, and preferences to create targeted marketing campaigns. By mining historical data, segmenting your audience, and crafting personalized marketing campaigns, hoteliers can position themselves to not only meet but exceed the expectations of their diverse and dynamic digital audience.

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Book Communication Article Marketing 88

Revenue Hub

FEBRUARY 5, 2024

Before we talk about Instagram Ads let’s talk about a few essentials to make your property’s page stand out and try tips to grab attention. Whether it’s gaining followers, increasing engagement, or building your email list, contests can generate buzz around your hotel.

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Revenue Hub

OCTOBER 5, 2023

Talking to past and future customers through email has always been easier, quicker, and more budget-friendly than other forms of marketing for businesses across different industries. NB: This is an article from Hotelchamp On average, businesses expect to get $42 back for every $1 they spend on hotel email marketing.

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Marketing Article Book Budgeting 62

STAAH

JANUARY 30, 2024

For hotels, leveraging Instagram ads is not just about showcasing the aesthetics but a strategic approach to drive direct bookings. In this article, we will explore effective strategies to boost your hotel’s presence on Instagram, comprising both essential tactics and creative methods.

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Book Accounting Article Marketing 87

Revenue Hub

JANUARY 18, 2024

NB: This is an article from Hotelchamp It’s a year where hotel marketers are reshaping their strategies to mirror the high-tech lifestyles of modern travellers. Dive into the biggest trends that are making waves in the dynamic world of hotel marketing this year. 91% of brands use video as a marketing tool.

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Marketing Budgeting Article Book 96

Revenue Hub

FEBRUARY 3, 2023

Email marketing is just one of the many channels a hotel should use to drive revenue while at the same time nurturing existing clients, because, after all, the costs of acquiring a client is a lot higher than keeping a client. This is an important part of upselling to drive ancillary revenue.

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Marketing Book Communication Article 64

STAAH

DECEMBER 6, 2022

It has been an interesting year, where the markets are back in action, Clearly, the tourism and hospitality industry got to see some positive growth. The 2022 Guide To Increasing your Hotel’s Direct Bookings Share. How many direct bookings is your hotel generating? Get tips on how to increase your direct bookings share.

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Blog Travel and Tourism Book Article 98

STAAH

SEPTEMBER 19, 2023

Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing strategy. In hotel marketing, SEO is crucial for several reasons.

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InnQuest

AUGUST 3, 2023

A hotel’s operations can be measured in part by how satisfied its guests are. Without happy consumers, hotel owners will spend five to twenty-five times more money bringing in new business. To read a comprehensive guide to hotel market segmentation, click here. Let’s get started!

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Guest Satisfaction Book Document Blog 217

Revenue Hub

NOVEMBER 30, 2023

Pro Tip : Leverage data analytics to identify the most appealing add-ons for your target audience, ensuring your packages hit the sweet spot. The Power of Personalization: Tailor Experiences, Increase Revenue In a world where personalization reigns supreme, hotels can’t afford to lag behind.

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InnQuest

OCTOBER 5, 2022

As time progresses, direct bookings are becoming an integral part of every hotel’s distribution mix. Hoteliers across the globe understand this and are now focusing on how to get more direct hotel bookings for their business. . Nevertheless, it shouldn’t mean that one must not be proactive in encouraging direct hotel bookings. .

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Revenue Hub

JANUARY 19, 2023

Subscribe to our weekly newsletter and stay up to date One of the best ways to maintain this connection is through your hotel welcome letter. Luckily we have some tips for creating a strong on-property hotel welcome email you can follow to help you enhance the guest experience.

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Communication Article Book Marketing 73

Revenue Hub

FEBRUARY 20, 2024

Common hotel revenue sinkers include selling inventory too soon and too low – spillage – or not selling enough during high demand, leaving you with last-minute discounts. Some analysts predicted it’d take three or four years before hotels fully rebounded. As you know, appropriate pricing is key to any profitable hotel.

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Pricing Book Download Accounting 103

Revenue Hub

FEBRUARY 10, 2023

Expedia Group have released their 2023 Traveller Value Index Report, which demonstrates many interesting and encouraging findings for the hotel industry. Source A key step in creating loyalty is having a decent email strategy, and a very important part of that is your pre-stay emails. How do you build this relationship?

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Book Article Pricing Information 59

Revenue Hub

SEPTEMBER 4, 2023

As a hotel marketer, you know that managing multiple communication channels to reach out to potential guests can be an overwhelming task. It is different from any other general CRMs because it has into consideration all the important data hotels need for their business and the way it is structured makes sense for hospitality.

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Marketing Communication Article Scheduling 99

Metasphere

APRIL 24, 2022

It is hard to market yourself as a resort in today's age of digital marketing. But one channel that has stood firm amidst all of this is hotel email marketing. But, while many resorts have been able to gather a long hotel email list of guests over the past few years. Table of Content. Conclusion.

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eZee Absolute

FEBRUARY 15, 2024

Ever felt like your charming hotel is hidden in the digital jungle, lost amongst a million other options online? You spend hours crafting the perfect website, polishing your social media, and even sending out those irresistible email offers. But what about your hotel?

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Marketing Book Pricing Information 52

Revenue Hub

OCTOBER 12, 2023

From hidden secrets to practical tips, we’ve got you covered! Understanding the OTA Landscape Researching OTAs: Start by identifying the major OTAs dominating your target market. This knowledge will empower you to make informed decisions and select the most suitable OTA partnerships for your hotel.

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Book Pricing Article Marketing 95

InnQuest

DECEMBER 21, 2022

The rapidly-expanding hospitality industry today covers multiple categories, from hotels and resorts to restaurants and event venues. Let’s be clear — KPIs vary from hotel to hotel, and even within an organization’s varying departments, campaigns, or projects (solely depending on its goals). What Does KPI Mean?

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Book Marketing Customer Service Reservations 223

Revenue Hub

APRIL 24, 2024

When thinking about a hotel’s current technology capabilities, what comes to mind? In order to maximize revenue across the business, hoteliers should focus their budget on elevating the guest experience using advanced reservations, distribution, marketing, and data services. Innovation? Long-term growth potential? Intuitive design?

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Book Reservations Article Information 93

Revenue Hub

FEBRUARY 1, 2023

New year, new ways to utilize Facebook advertising for hotels. NB: This is an article from gcommerce What if we told you that Facebook can also serve as a key component to collect first-party data for your hotel in a world where we so desperately need it? Here are six ways your hotel can utilize Facebook’s lead generation tool in 2023.

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Download Article Marketing Information 71

Revenue Hub

NOVEMBER 27, 2023

Off-peak hotel revenue is something most hoteliers lose sleep over. 10 strategies to increase hotel revenue during off-peak seasons It can be challenging to boost hotel revenue during the off-season. You can also host events in your hotel and tie them in with the local festivals.

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Events Article Marketing Communication 72

Revenue Hub

JUNE 12, 2023

Starting a hotel business is a complex and challenging endeavour, but with careful planning and execution, it can also be a lucrative one. NB: This is an article from Proven Partners One of the key elements of a successful hotel business is a strong digital marketing strategy.

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Marketing Article Accounting Blog 91

Revenue Hub

NOVEMBER 18, 2022

An effective marketing strategy spans multiple social media platforms and uses photos and videos to inspire, engage, and attract travellers to your hotel. In this short article, we’ll share a few proven tips used by real estate professionals to develop an effective social media strategy. Social media strategy tips.

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Marketing Article Blog Information 80

InnQuest

NOVEMBER 24, 2022

In the competitive business that is hospitality, hotels must have their digital strategy on point in order to stand out, and a good Customer Relationship Management (CRM) system is one important aspect of that. It includes a centralised database that allows businesses to store customer information and track marketing campaigns. .

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Les Roches

MARCH 23, 2023

Hotel marketing can be an incredibly important part of a hotel’s success. Effective marketing helps to bring in new customers, build brand loyalty, and increase hotel revenue. With the correct strategies, hotels can enhance performance by targeting the right audiences with engaging campaigns.

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Marketing Events Hospitality Management Information 98

SiteMinder

MAY 25, 2023

SiteMinder and The Hotels Network Conversion rates and abandoned reservations have always been a challenge for hotels, more so than in most other industries. The average hotel website converts somewhere between 1.5-2.5%

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