article thumbnail

What is brand strategy in marketing?

Les Roches

It is a comprehensive framework that guides how a brand is positioned, perceived and communicated to its target audience. Conversely, marketing strategy is the implementation arm of branding, translating target positioning and messaging into actionable campaigns, initiatives and communications across various channels.

article thumbnail

What are good customer service skills?

Les Roches

Understanding customer service skills Whether answering inquiries over the telephone or greeting guests in person, customer service skills are defined as those employed when communicating with consumers or clients. Below, we share a few key techniques and capabilities the hospitality sector values.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Understanding what emotional engagement brings to business

Les Roches

Business communication skills play a vital role in understanding these dynamics, aligning consumer interests with organizational goals and nurturing strong teamwork. For employees, emotional engagement encompasses their feelings towards work, colleagues and the organization as a whole and can foster dedication and enthusiasm.

article thumbnail

Customer service experience and how to excel in this key area

Les Roches

It covers crucial topics such as effective communication, problem-solving, conflict resolution, crisis management, and empathy. Communication skills SolStock/E+ via Getty Images Effective communication allows businesses to build rapport, empathize, and offer personalized solutions to customers.

article thumbnail

Start your journey to an exciting career: how to become a travel consultant

Les Roches

They should be friendly, approachable and attentive, providing personalized assistance and support to clients throughout the travel planning and booking process Communication skills: consultants need to convey information clearly, listen actively to clients’ needs and preferences and negotiate with travel suppliers.

article thumbnail

Corporate events management

Les Roches

Conferences and seminars: This type of event is ideal for presenting new products or services to potential customers and providing educational workshops on particular topics. Career opportunities in events management If you’re interested in pursuing a career as an events manager , then there are several career opportunities available.

Events 52
article thumbnail

How to become an event planner

Les Roches

If you are considering starting a career in hospitality management , you might have looked at event planning as a possible career goal. Getting a thorough event planner education can help ensure that you have all the organizational skills, planning skills, and communication skills that you need to ensure a successful career.

Events 52