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What is brand management in marketing?

Les Roches

One of the best ways to foster this connection is through strategic brand management. Brand management is all about using smart marketing strategies to manage how your target audience perceives your brand. In turn, raising awareness of your brand, cementing its value, and improving your reputation over time.

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High paying jobs in hospitality: what to expect and how to prepare yourself

Les Roches

There are lots of career paths you can consider in the hospitality industry, especially once you have completed professional qualifications such as a hotel management degree. alvarez/E+ via Getty Images High-paying hospitality careers are in demand because they appeal to a lot of people.

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10 of the best companies to work for in hospitality

Les Roches

While many people initially think of just front-of-house staff and housekeepers when thinking about jobs in hospitality, there are many great roles in hospitality management that can offer exciting and rewarding careers. Why is the hospitality industry a great place to work?

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Study to get ahead: how to get a business degree

Les Roches

Get a great business degree Our business degrees can equip you with all the skills and knowledge needed to excel in hospitality management Bachelor degree in hospitality management Applying to business schools A significant step toward advancing your education and career in the dynamic field of business is applying.

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Aimbridge names Craig S. Smith new CEO

Hotel Business

Aimbridge Hospitality has revealed that Craig S. Smith will join the global hospitality management company as CEO effective March 18.

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What are the Different Management Styles

Les Roches

A coaching manager thinks long-term, so isn’t afraid of short-term failure in the pursuit of learning and overall better performance. They keep staff engaged and motivated by offering employee development opportunities like training, extra responsibilities and promotions. Best managerial style in hospitality.

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Mastering restaurant branding: secrets to success revealed

Les Roches

Some of the main reasons that branding is essential are: Memorable experiences: good branding turns meals into lasting memories. Streamlined operations : restaurant branding simplifies decisions on aesthetics, sourcing, and training. Understanding their preferences allows you to develop effective consumer branding.