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What is brand management in marketing?

Les Roches

Ideally, as a business, you want people to feel positive about you and the value of your products or services. One of the best ways to foster this connection is through strategic brand management. Brand management is all about using smart marketing strategies to manage how your target audience perceives your brand.

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10 of the best companies to work for in hospitality

Les Roches

While many people initially think of just front-of-house staff and housekeepers when thinking about jobs in hospitality, there are many great roles in hospitality management that can offer exciting and rewarding careers. Why is the hospitality industry a great place to work?

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Mastering restaurant branding: secrets to success revealed

Les Roches

Some of the main reasons that branding is essential are: Memorable experiences: good branding turns meals into lasting memories. Streamlined operations : restaurant branding simplifies decisions on aesthetics, sourcing, and training. Customers Your customer base should inform everything, from logo design to cuisine.

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What are the Different Management Styles

Les Roches

Managers play a critical role in how happy employees feel at work and how loyal they are to the business. So whether you’re working in hospitality welcoming and entertaining guests, or in customer service, successfully managing a team is vital to achieving your goals. Best managerial style in hospitality.