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FUTURE – 4

Mary Gostelow

Lee is currently the head of Southeast Asia for Gusto Collective, a marketing and digital agency. With over 20 years in the industry, Lee has established herself as a trailblazer in the hospitality sector.Lee started the company in 2001, when she wanted to disrupt how traditional agencies create and communicate with their clients.

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Mews acquires Hotello

Hotel Business

The acquisition further strengthens the growth strategy for Mews in North America, and more specifically the Canadian market and the company’s commitment to delivering technology that simplifies and automates operations for modern hoteliers and their guests, the company reports. Terms of the acquisition were not disclosed.

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GBI adds to SMARTments brand portfolio

Serviced Apartments

Burak Ünver , managing director of SMARTments, said: “Our market analyses have shown that precisely this kind of accommodation offer is lacking in numerous cities. SMARTments connect enables casual communication and interaction,” said Ünver. Large coworking areas are also part of the community concept.

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In Defense of Prunes

EATER

But Kiaran Locy, the California Prune Board’s director of brand and industry communications, says that’s not as much of a hurdle as you might imagine. In 2001, California Prunes rebranded to California Dried Plums in the hopes of reminding consumers of the prune’s origins as the far less maligned plum.

Catering 113
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Social Media Etiquette 101: The Dos and Don’ts of Posting on Social Media

Social Hospitality

After it was shut down in 2001, a number of other social networks have appeared, all of which make life easier for people today. The fast-paced nature of platforms often leads to rushed communication, leaving little time for proofreading. It can be beneficial to collaborate with a social media marketer who is tapped into the industry.

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A Series of Extremely Scientific Theories on Why Fun Is Fun

EATER

This cycle repeated itself after the 2001 dot-com bust, followed by 9/11. Freeman Wu, professor of marketing at Vanderbilt University What is interesting to me is that this wave of maximalism is occurring at the same time when consumer research indicates a trend toward its opposite, toward a preference for minimalism.

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MRM Research Roundup: Mid-October 2020 Edition

Modern Restaurant Management

The data experts from Zenreach, the walk-through marketing company, compared in-store foot traffic of various restaurant brands by breaking them into three categories: SMB – Less than 10 locations. Mid-market – Less than 50 locations. Study tracks food authenticity market in 20+ countries for the period 2020-2030.

Marketing 221