Revenue Hub

APRIL 15, 2024

B2B hotel marketing focuses on building relationships with other businesses, such as travel agencies, corporate clients, and event organizers, differing fundamentally from B2C marketing’s target on individual consumers.

Marketing 84

Marketing Communication Article Catering 84

Horizon Hospitality

FEBRUARY 7, 2023

.” – Maya Angelou In the modern travel industry, many branded hotel chains offer amenities and services indistinguishable from each other. So, hotels must set themselves apart. Will a stay at your hotel expand their worldview? Newer hotels can tap into vintage pop culture.

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Marketing Information Book 246

Revenue Hub

APRIL 17, 2024

In the 1960s, Global Distribution Systems (GDS) revolutionized the hotel industry. In the 90s and 2000s, Online Travel Agencies (OTAs) forced hotels to adapt once again. Now, Artificial Intelligence (AI) is set to transform the way hotels manage revenue and stay competitive. was created to perform human tasks faster.

Pricing 99

Pricing Information Marketing Article 99

Revenue Hub

FEBRUARY 20, 2024

Modern consumers expect personalized experiences in many aspects of their lives – from online shopping to streaming services – making it very important that hotels find ways to offer the same level of personalization that travelers expect in their next hotel stay. What Is Hyper-Personalization?

Marketing 92

Marketing Concierge Information Guest Satisfaction 92

InnQuest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

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Marketing Catering Budgeting Pricing 130

Revenue Hub

APRIL 24, 2024

When thinking about a hotel’s current technology capabilities, what comes to mind? Guest personalization? In order to maximize revenue across the business, hoteliers should focus their budget on elevating the guest experience using advanced reservations, distribution, marketing, and data services. Innovation? Intuitive design?

Book 89

Book Reservations Article Information 89

Revenue Hub

MAY 2, 2024

NB: This is an article from The Hotels Network , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date This article explores the impact of these technologies on the booking journey and 2024’s hospitality landscape, based on THN’s Chief Experience Officer Michael J.

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Information Article Book Customer Service 83

Revenue Hub

APRIL 2, 2024

The guest acquisition transforms from a routine marketing effort into a critical business imperative in this environment. The Power of Insights and Technology Enter the era of insights and technology, where data analytics, artificial intelligence (AI), and digital marketing tools support the quest for guest acquisition.

Guest Satisfaction 97

Guest Satisfaction Marketing Article Blog 97

Revenue Hub

FEBRUARY 27, 2024

In today’s world, instant digital connectivity is the norm and SMS text marketing has risen to prominence as a key strategy in the hotel industry, pivotal for boosting guest engagement and satisfaction. The Essential Role of SMS Marketing in Hotels SMS marketing is revolutionizing the way hotels communicate with their guests.

Marketing 89

Marketing Communication Guest Services Strategic Planning 89

InnQuest

JANUARY 23, 2023

Customers nowadays trust big names like Expedia, Booking.com, or Hotels.com more than an actual hotel website. Direct bookings are reservations made directly with the hotel rather than through a third-party online travel agency (OTA). Direct bookings can be made through the hotel’s website, by phone, or in person at the hotel.

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Book Reservations Concierge Blog 218

Revenue Hub

MARCH 20, 2024

Understanding market segmentation is crucial in the hotel industry for successful sales. This knowledge allows hotels to tailor their offerings, creating experiences that leave a lasting impression. By segmenting the market, hotels can tailor offerings and communication strategies to meet distinct needs and preferences.

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Marketing Events Book Document 100

InnQuest

JUNE 8, 2023

Gone are those days when a friendly concierge staff was the peak of personalized service. Artificial intelligence (AI) is seamlessly integrating into hospitality experiences, redefining our expectations – from chatbots providing instant customer support to predictive analytics optimizing hotel operations.

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Maintenance Guest Satisfaction Pricing Marketing 135

Revenue Hub

FEBRUARY 21, 2024

In the dynamic world of hospitality, the UK market stands out as a beacon of innovation and adaptation, particularly in the realm of hotel revenue management. Hotels are increasingly employing sophisticated tools to analyse vast amounts of data, from booking patterns to guest preferences.

Guest Satisfaction 89

Guest Satisfaction Pricing Article Book 89

InnQuest

OCTOBER 20, 2023

In today’s competitive hotel industry, staying ahead of the curve requires more than just providing excellent service; it also involves making informed decisions that impact your bottom line. One such decision that has a significant effect on hotel revenue is choosing the right Customer Relationship Management (CRM) software.

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Guest Satisfaction Information Book Marketing 130

Revenue Hub

APRIL 16, 2024

This article explores the imperative role of structured guest data in enhancing marketing strategies, improving operational efficiencies, and elevating guest experiences, ultimately driving increased revenue for hospitality businesses. Personalization is more than a hospitality trend; it’s a competitive imperative.

Information 88

Information Article Book Guest Satisfaction 88

Revenue Hub

APRIL 23, 2024

While traditional marketing tactics still hold value, Artificial Intelligence (AI) is emerging as a game-changer, offering a powerful tool to reach the right audience and maximize your return on investment (ROI). This can increase the conversions by two (2) fold – this is the magic of AI in hotel marketing.

Marketing 87

Marketing Budgeting Book Information 87

Revenue Hub

FEBRUARY 14, 2024

The marketing team decides to create two targeted email campaigns by segmenting potential guests based on market categories and characteristics. They send one personalized promotion to transient couples, enticing them with an exclusive weekend getaway package. What is hotel market segmentation? The result?

Article 97

Article Marketing Book Information 97

Revenue Hub

APRIL 4, 2024

Although hotel service will always have traditional roots and values, the quality of service – and how it is delivered – is ripe for technological enhancement. Hotels have long been (rightfully) wary of overreliance on bookings generated from online travel agencies (OTAs).

Book 88

Book Guest Satisfaction Customer Service Pricing 88

InnQuest

OCTOBER 24, 2023

In today’s fast-paced hospitality industry, selecting the right reservation system is crucial for the success of your hotel. Flexibility Direct bookings offer real-time pricing and promotion adjustments, giving you an advantage in responding to market dynamics. Building a loyal customer base is essential for long-term success.

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Reservations Book Pricing Guest Satisfaction 130

Hotel Business

APRIL 9, 2024

This 126-room property, owned by RREAF Holdings , is the company’s seventh hotel in the Charleston market. The Raines team sets itself apart with its deep understanding of the Charleston market, the personalized approach of its leadership and strong ties to the local community. “The

Magazine 105

Magazine Marketing Events 105

eHotelier

APRIL 26, 2023

The Hotels Network (THN) announced the release of their newest innovation, AI Assistant, the ultimate tool for hotel marketers. Hoteliers now have the ability to create personalized and engaging website messages easily and in just a matter of seconds.

Marketing 130

Marketing 130

Revenue Hub

MARCH 12, 2024

Connecting with potential guests using immersive, experiential advertising can build a hotel’s brand recognition and customer base. An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to generate brand awareness and customer loyalty using creative, innovative services.

Marketing 88

Marketing Concierge Article Events 88

Revenue Hub

SEPTEMBER 20, 2023

In our first article , we explored three effective steps to elevate your independent hotel’s online reputation, boosting the number of positive bookings to drive more direct bookings. Personalization is a game-changer in the hospitality industry, as it enables hotels to connect with guests on a deeper level.

Book 101

Book Guest Satisfaction Article Budgeting 101

Hospitality Net

FEBRUARY 13, 2024

In an era where personalization is not just valued but expected, Roomza is setting a new benchmark in the hospitality industry with the launch of Roomza for Hotels, a pioneering licensing opportunity that allows hotels to create personalized boutique spaces within their existing establishments.

Marketing 94

Marketing 94

Hotel Business

NOVEMBER 16, 2023

In the last few years, many in-person meetings, events and conventions worldwide were canceled or postponed. However, in 2024, meeting, professional event and convention spending is projected to increase alongside in-person demand, according to a recent survey from American Express Global Business Travel.

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Marketing Scheduling Events Accounting 122

Hospitality Net

APRIL 10, 2024

Hotel Centro Sonoma Wine Country, Tapestry Collection by Hilton opened today and is now bookable through all Hilton and Hilton Honors channels. Suitable for fun-loving celebrations, playful meetings, romantic weddings, retreats, and outdoor recreation, Hotel Centro Sonoma provides an ideal space to gather in California’s wine country.

Reservations 98

Reservations Marketing 98

Revenue Hub

APRIL 19, 2024

Email remains a powerful tool for hotel prospecting, offering a direct line to potential clients. In fact, email marketing has a 2x higher return than cold calling. Personalization is the cornerstone of effective email communication. It’s as simple as addressing recipients by their name – personalized subject lines are 22.2%

Communication 89

Communication Document Article Catering 89

Revenue Hub

MARCH 18, 2024

Analytics in the hospitality industry refers to the systematic computational analysis of data or statistics related to various aspects of hospitality operations, including hotels, restaurants, travel, and tourism. Enhanced Marketing Strategies: Data analytics allows for creating more targeted and effective marketing campaigns.

Travel and Tourism 87

Travel and Tourism Customer Service Guest Satisfaction Article 87

Revenue Hub

JANUARY 29, 2024

We look into the future of hospitality marketing and suggest ideas that could position your hotel as the top choice for guests. The Guest Experience Is Everything Most markets have a large hotel offering which leads to tough competition. This means reviews have a huge impact on how people perceive your hotel.

Marketing 91

Marketing Article Book Information 91

Revenue Hub

NOVEMBER 22, 2023

Welcome to the world of savvy hotel marketing where understanding and leveraging guest segmentation can transform your business! Dive deep into the realm of hotel segmentation. What is Guest Segmentation in the Hotel Industry? For example, sports enthusiasts might fall into a particular demographic group.

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Article Book Communication Marketing 100

Revenue Hub

MAY 1, 2024

In today’s digital age, a user-centered hotel website plays a crucial role in attracting and converting potential guests into bookings. What are the marketing stakes of having an efficient hotel website? Having an efficient hotel website brings several selling and marketing benefits.

Book 85

Book Article Communication Marketing 85

Hotel Owner

APRIL 15, 2024

For hotel and resort operators, understanding these nuances make all the difference in delivering service and prioritising messages in marketing. When it comes to luxury hospitality, too often businesses think about customer service as something you do. In reality, customer service is all about how you deliver.

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Customer Service Marketing Events 98

Hospitality Net

FEBRUARY 9, 2024

Modern consumers expect personalized experiences in many aspects of their lives - from online shopping to streaming services - making it very important that hotels find ways to offer the same level of personalization that travelers expect in their next hotel stay. and boost ongoing profitability.

Marketing 74

Marketing Book 74

Revenue Hub

DECEMBER 13, 2023

What is the key to enhancing your hotel or lodging business’s revenue? NB: This is an article from Smartpricing Subscribe to our weekly newsletter and stay up to date 1) Elevating Guest Experiences through Personalized Offerings In the hospitality sector, personalization is key.

Pricing 96

Pricing Book Strategic Planning Information 96

STAAH

MARCH 5, 2024

Crafting a strategic plan for guests to make direct bookings at your hotel is crucial, particularly for Gen Z visitors who appreciate technology and unique experiences. In contrast to their predecessors, Gen Z values authentic, personalized experiences, transparency, sustainability , and seamless digital interactions.

Book 85

Book Strategic Planning Catering Marketing 85

SiteMinder

APRIL 10, 2024

Encompassing hotels, restaurants, and other leisure investments, Shanti Hospitality spans four continents with a truly global team contributing to its ongoing success. Aditi Secci Moretti , Emea Senior Sales & Marketing executive at Shanti Hospitality, said art lovers and city explorers are a particular focus.

Communication 98

Communication Guest Satisfaction Book Marketing 98

Hotel Owner

APRIL 22, 2024

In the hotel industry, prospective property owners are faced with a myriad of lodging options to choose from and propose to their customer base. Each type of accommodation, whether it’s a chain hotel, resort, inn/bed and breakfast, or boutique hotel, presents its own set of advantages and disadvantages that hoteliers need to consider.

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Travel and Tourism Presentation Catering Housekeeping 98