Soft Inn

MAY 25, 2023

In today's digital era, having a strong online presence is essential for any hotel business. While marketing strategies can be too costly, I am here to help you explore inexpensive yet effective ways to promote your hotel business out there.

Marketing 246

Marketing Blog Book 246

InnQuest

MAY 9, 2023

Email marketing has become an increasingly important tool for hotels to promote their services and attract customers. With the ability to reach potential customers directly and effectively, email marketing can be an essential part of any hotel’s marketing strategy.

Marketing 222

Marketing Book Events Blog 222

eHotelier

AUGUST 13, 2023

Hotel marketing on Threads – what you need to know - Uncategorised - Insights Only launched on 5 July 2023 by Meta, Threads is already becoming a buzzword for marketers. Will it serve your hotel’s marketing needs?

Marketing 246

Marketing 246

eHotelier

MAY 9, 2024

Capella Hotel Group is delighted to announce the appointment of Ivy Kwan as Senior Vice President of Sales and Marketing. Joining the group on 1 April 2024, Kwan brings with her a distinguished track record of success in the luxury hospitality industry.

Marketing 130

Marketing 130

eHotelier

AUGUST 13, 2023

Hotel marketing on Threads – what you need to know - Insights - Insights Only launched on 5 July 2023 by Meta, Threads is already becoming a buzzword for marketers. Will it serve your hotel’s marketing needs?

Marketing 245

Marketing 245

eHotelier

APRIL 8, 2024

Highly experienced sales and marketing professional Kristy Williams has been appointed as Director of Sales & Marketing for the newly rebranded Cairns Harbourside Hotel in tropical north Queensland.

Marketing 130

Marketing 130

eHotelier

OCTOBER 23, 2023

By understanding the needs of their target market, providing them with tailored services, and creating unique experiences for them, hotels can take advantage of these emerging trends and turn their property into an essential destination in the remote work movement.

Marketing 290

Marketing 290

Hospitality Net

MAY 16, 2024

CBRE Asia Pacific Hotels & Hospitality’s Market Update series explores key trends in the region across indicators such as tourism arrivals, hotels performance, supply and investment activity, as well as notable market developments that are relevant to the hotel sector.

Marketing 73

Marketing 73

eHotelier

NOVEMBER 20, 2022

Customers won’t just walk into your hotel; you’ll need to attract them. And to do that effectively, you’ll need to rely on the best marketing strategies. Sadly, many hoteliers lack insights into these strategies. If you are one of them, this post can help.

Marketing 299

Marketing Book 299

Revenue Hub

APRIL 29, 2024

Email marketing is a component in marketing that is often overlooked, however it can be an excellent way to nurture your hotel’s relationship with its guests, which can cause them to come back time and time again. Read the full article at Arise The post 4 Best Practices For Hotel Email Marketing appeared first on Revenue Hub.

Marketing 94

Marketing Article 94

eHotelier

OCTOBER 8, 2023

Organising and structuring your guest data properly is essential not only for improving outcomes within the marketing department but also for saving time, which is one of the key concerns of hotel marketers.

Marketing 290

Marketing 290

eHotelier

NOVEMBER 20, 2023

By understanding the needs of their target market, providing them with tailored services, and creating unique experiences for them, hotels can take advantage of these emerging trends and turn their property into an essential destination in the remote work movement.

Marketing 264

Marketing 264

eHotelier

JULY 17, 2023

Email marketing is a powerful tool for all-sized properties including motels, hotels and vacation rentals, etc to connect with their guests and drive bookings.

Marketing 246

Marketing Book 246

eHotelier

SEPTEMBER 26, 2023

Here are some examples of how you can focus on relationship marketing. Building relationships with your guests can generate more revenue and build a strong name in the industry.

Marketing 312

Marketing 312

eHotelier

FEBRUARY 28, 2024

Global luxury soft brand Elegant Hotel Collection has appointed luxury lifestyle brand and marketing strategist Anna Payne as Director of Marketing, Partnerships & Loyalty.

Marketing 130

Marketing 130

InnQuest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Marketing 130

Marketing Catering Budgeting Pricing 130

Revenue Hub

MARCH 12, 2024

Connecting with potential guests using immersive, experiential advertising can build a hotel’s brand recognition and customer base. An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to generate brand awareness and customer loyalty using creative, innovative services.

Marketing 92

Marketing Concierge Article Events 92

Boutique Hotel News

MAY 4, 2023

US/UK: Hotel collection Graduate Hotels has appointed Michaella Solar-March as the group’s chief marketing officer. Most recently, Solar-March served as chief marketing officer for MA Hotel Management at MA Financial Group. The brand recently announced its debut in Austin.

Marketing 130

Marketing 130

Revenue Hub

MARCH 4, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Or, consider hiring a knowledgeable intern at a lesser rate.

Marketing 98

Marketing Budgeting Maintenance Article 98

Revenue Hub

APRIL 23, 2024

While traditional marketing tactics still hold value, Artificial Intelligence (AI) is emerging as a game-changer, offering a powerful tool to reach the right audience and maximize your return on investment (ROI). This can increase the conversions by two (2) fold – this is the magic of AI in hotel marketing.

Marketing 91

Marketing Budgeting Book Information 91

Hospitality Net

MAY 6, 2024

Lodging Interactive, a leading digital marketing agency specializing in the hospitality industry since 2001, is excited to announce the launch of its innovative ’Pay-As-You-Go’ hotel website development and marketing service.

Marketing 97

Marketing 97

Revenue Hub

APRIL 15, 2024

B2B hotel marketing focuses on building relationships with other businesses, such as travel agencies, corporate clients, and event organizers, differing fundamentally from B2C marketing’s target on individual consumers.

Marketing 88

Marketing Communication Article Catering 88

STAAH

MAY 7, 2024

Before you realize it, the upcoming peak season will be here, presenting an opportunity to maximize your hotel’s occupancy with satisfied guests. In this regard, having a solid marketing mix in place is crucial. Establishing a marketing database through guest sign-ups enables personalized communication.

Marketing 83

Marketing Guest Satisfaction Banquet Operations Book 83

Revenue Hub

MARCH 20, 2024

Understanding market segmentation is crucial in the hotel industry for successful sales. This knowledge allows hotels to tailor their offerings, creating experiences that leave a lasting impression. By segmenting the market, hotels can tailor offerings and communication strategies to meet distinct needs and preferences.

Marketing 103

Marketing Events Book Document 103

Lodging Magazine

MAY 9, 2024

Marketing is an essential and multifaceted effort that begins with creating a hotel narrative and value proposition, conveying it through physical and digital channels, and then measuring results—quantitatively when possible. Prioritize email data.

Marketing 63

Marketing Magazine 63

Revenue Hub

APRIL 19, 2024

In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. This is where hotel metasearch becomes so important, particularly for independent hoteliers. This data appears as if it is organic search content and is very highly trusted and engaged.

Marketing 95

Marketing Book Article Reservations 95

Revenue Hub

APRIL 15, 2024

At the heart of a successful digital marketing strategy is a broad spectrum of tactics aimed at amplifying your hotel’s digital footprint and driving direct bookings. Recognizing and nurturing these stages within your digital marketing approach is pivotal.

Book 95

Book Marketing Guest Retention Article 95

Revenue Hub

FEBRUARY 27, 2024

In today’s world, instant digital connectivity is the norm and SMS text marketing has risen to prominence as a key strategy in the hotel industry, pivotal for boosting guest engagement and satisfaction. The Essential Role of SMS Marketing in Hotels SMS marketing is revolutionizing the way hotels communicate with their guests.

Marketing 93

Marketing Communication Guest Services Strategic Planning 93

Revenue Hub

MARCH 28, 2024

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. This cost-effective marketing channel offers targeted campaigns that provide both a short and long-term return. Paid ads are an ideal way for hotels to improve visibility and capitalize on increased demand, area events and more.

Marketing 85

Marketing Book Article Reservations 85

Hospitality Net

MAY 15, 2024

The hotel transaction market continues to face significant headwinds. As ownership groups consider placing their hotel assets on the market, they should consider how these headwinds are affecting buyer underwriting so that they have realistic pricing expectations.

Marketing 75

Marketing Pricing 75

Revenue Hub

SEPTEMBER 27, 2023

Generating revenue is key to any business, including hotels. This is why is very common that in the industry most hoteliers put all their effort on transactional marketing. Subscribe to our weekly newsletter and stay up to date Why transactional marketing is not enough in the hotel industry?

Marketing 94

Marketing Guest Satisfaction Reservations Book 94

Hospitality Net

JANUARY 29, 2024

Generating revenue is key to any business, including hotels. This is why it is very common that in the industry most hoteliers put all their effort on transactional marketing. This means the focus is mainly on short-term relations with guests, and once the transaction is done (the booking is made), the relationship ends.

Marketing 98

Marketing Book 98

Revenue Hub

FEBRUARY 20, 2024

Modern consumers expect personalized experiences in many aspects of their lives – from online shopping to streaming services – making it very important that hotels find ways to offer the same level of personalization that travelers expect in their next hotel stay. and boost ongoing profitability.

Marketing 95

Marketing Concierge Information Guest Satisfaction 95

Hotel Owner

APRIL 19, 2024

While this has been difficult for many businesses across the industry, the impending and much-needed travel boom is set to significantly benefit hotel companies and owners who operate in the mid-scale market most of all. But where exactly do the opportunities lie for the mid-scale market in 2024?

Marketing 98

Marketing Presentation Pricing Book 98

Revenue Hub

JANUARY 24, 2024

In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. In the hotel industry, this encompasses expenses on advertising, promotional activities, staff salaries, and technology costs associated with marketing.

Marketing 94

Marketing Article Definition Events 94

Hotel Owner

FEBRUARY 29, 2024

The South hotel market remains buoyant, driven by a resurgence of cash buyers over the past twelve months, specialist business property adviser, Christie and Co has revealed. During 2023, the South Hotel team facilitated the sale of over 25 properties throughout the region, totalling £51.1m in aggregate value.

Marketing 96

Marketing 96

Revenue Hub

MARCH 28, 2024

For hotel operators, tracking data analytics in the form of key performance indicators (KPIs) reveals pathways to optimizing your marketing, customizing guest experiences, and business growth. To help you get started, here are 10 important performance indicators your hotel should be measuring.

Marketing 84

Marketing Communication Book Article 84