Which online resources lead to booking travel
eHotelier
AUGUST 24, 2023
A couple of years ago, Expedia Group published an insightful report showing how the path to purchase with online travel varied in Canada, the U.S. and the United Kingdom. Fast-forward to 2023 with mobile and internet usage through the roof, changing behaviors post-COVID and the emerging phenomenon of generative AI… and we find travelers consuming content.
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