The Power of Pumpkin
Modern Restaurant Management
SEPTEMBER 27, 2022
Fall has just begun, but pumpkin has already been spicing up menus and bringing in customers across the U.S. According to There’s Somethin’ About Pumpkin , from by foot traffic analytics firm Placer.ai, Dunkin’ and Starbucks both experienced boosts when they debuted fall-menu items this year. The report found that in 2019, 2021, and 2022, visits to the chains spiked in correlation with the releases.
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