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Hotel Profit Leaks: Effectively Manage CAC and Employee Turnover

Revenue Hub

Complex Calculation : CAC is not just about direct marketing or advertising costs. It also includes indirect costs like the salaries of the marketing and sales teams, the cost of promotions, the cost of running events or campaigns, and the commission paid to travel agents or online booking platforms.

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Hyper Personalized Marketing in Hotels: Try These 8 Audiences

eZee Absolute

In today’s dynamic and fiercely competitive hospitality industry, Hyper Personalized Marketing for Hotels has emerged as a powerful tool to stand out. It helps you match guests’ expectations. Table of Content What is Hyper-Personalization Marketing & How Does it Work? How Can Hotels Use Hyper-Personalization Marketing?

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Hotel Marketing Plan & Strategies for 2022 & 2023

Xotels

With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Content marketing.

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How to Calculate Hotel Guest Acquisition Cost (GAC)

Hotelogix

GAC considers various costs related to marketing, sales efforts, and operational activities aimed at acquiring a guest. GAC is a significant financial indicator because it provides insights into the efficiency and effectiveness of your hotel's marketing and guest acquisition strategies. 

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Understand the Hotel Guest Journey to Enhance Experience

eZee Absolute

What Is Guest Journey? Understanding The Different Stages of Hotel Guest Journey. Reservation. What Is Guest Journey? A guest journey can be defined as a collection of events that starts and goes beyond the physical walls of the hotel. Understanding the Different Stages of Hotel Guest Journey. Reservation.

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Tyga Bites and Sushi with an Attitude

Modern Restaurant Management

TouchBistro acquired Boston-based TableUp, a provider of loyalty and marketing solutions for the restaurant industry. Its proprietary guest engagement solution, which is used by more than 600 restaurants throughout the U.S. The TableUp team will join the TouchBistro family and continue working from Boston. .

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