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Skyrocket your business with these marketing strategies for tourism

Les Roches

Doesn’t it sound appealing to transform your tourism business from a small-scale endeavor that struggles for attention into an enterprise that is sought after, thriving and successful? What is tourism marketing? Why is tourism marketing important?

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Preferred Travel Group adds three execs

Hotel Business

Preferred Travel Group —a family-owned company that operates global travel and hospitality brands Preferred Hotels & Resorts, Beyond Green, Historic Hotels of America, Historic Hotels Worldwide, PTG Consulting and Beyond Green Travel—has made three strategic appointments within its global and regional leadership, as well as a promotion.

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Careers with a marketing degree: will I be qualified for senior roles?

Les Roches

All of this directly impacts financial success and it’s particularly important in the highly competitive field of hospitality and tourism. Communications manager: as a communications manager , or public relations specialist, you will be responsible for overseeing a company’s brand.

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High paying jobs in hospitality: what to expect and how to prepare yourself

Les Roches

Tourism and hospitality are major businesses and in some countries, such as Thailand, tourism has a significant impact on GDP. There are also roles, such as luxury brand management , that involve ensuring a hotel’s services, marketing and branding are aligned with consumers looking for exclusive and prestigious products.

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10 of the best companies to work for in hospitality

Les Roches

There is a lot of crossover between the travel and tourism industry. While many people initially think of just front-of-house staff and housekeepers when thinking about jobs in hospitality, there are many great roles in hospitality management that can offer exciting and rewarding careers.

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Empowered leaders: Female forces in hospitality and real estate

Boutique Hotel News

A recent report by Aptamind Partners, supported by the World Travel & Tourism Council [WTTC], found that in the top 23 listed hotel companies, zero per cent of women had progressed into leadership roles [specifically CEO and chairman] since 2019. Secondly, Krasnobrizhaya serves as a source of inspiration for future female hoteliers.

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Master marketing for tourism to enter a world of opportunities

Les Roches

Companies must engage customers to sell products and this is a vital part of tourism, where marketing teams aim to attract visitors to a certain destination, region or resort. If you’re looking at different hospitality careers , enjoy travel, and have an interest in marketing, tourism marketing could be the right choice for you.